Is the New Netflix Too Cheap for Its Own Good?

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Is the New Netflix Too Cheap for Its Own Good?

Motley Fool2022-09-04

Netflix is getting hungry. The world's leading premium streaming video service is getting aggressive on the promotional front after experiencing back-to-back quarters of sequential declines in ...

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Singmeamelodyy
·2022-09-04
O
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thuiminn
·2022-09-04
[Cool]
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1
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- HOTBE:
  👌
  2022-09-05
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frusty
·2022-09-04
Ok
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1
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Deonc
·2022-09-04
Good sharing
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2
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Williamw
·2022-09-04
Ok
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1
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Ignis
·2022-09-04
Ha
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2
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SPOT_ON
·2022-09-04
[Cool] [Cool] [Cool]
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3
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FrankieTok
·2022-09-04
Ok
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- AhGong:
  3
  2022-09-04
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tyk23
·2022-09-04
Like please
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- tyk23:
  thank you
  2022-09-11
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- tyk23:
  🙏
  2022-09-05
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- ckh:
  ok
  2022-09-04
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CHKAN
·2022-09-04
Ok
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BlueDragon
·2022-09-04
Ok
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- Ichua:
  T
  2022-09-04
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FreeAcc
·2022-09-04
Like
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EC7795
·2022-09-04
good to read
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7
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- GlitterD:
  Ya
  2022-09-04
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TSY123
·2022-09-04
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- Don3:
  ok
  2022-09-04
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- Lewis1983:
  Ok
  2022-09-04
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The world's leading premium streaming video service is getting aggressive on the promotional front after experiencing back-to-back quarters of sequential declines in ...</p>\n\n<a href=\"https://www.fool.com/investing/2022/09/03/is-the-new-netflix-too-cheap-for-its-own-good/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"NFLX","symbol_name":"奈飞","start_time":0,"source_url":"https://www.fool.com/investing/2022/09/03/is-the-new-netflix-too-cheap-for-its-own-good/","article_id":"2264763402","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2264763402","pubTimestamp":1662253211,"sourceInfo":{"source_id":"fool_stock","name":"Motley Fool"},"weMediaInfo":null,"summary":"The ads are coming to Netflix, and things will never be the same.","collect":0,"end_time":0,"defaultTopTitle":"fool.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"NFLX":"奈飞"},"translate_title":"新的Netflix,Inc.是不是太便宜了？","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NFLX":1},"content_text":"Netflix is getting hungry. The world's leading premium streaming video service is getting aggressive on the promotional front after experiencing back-to-back quarters of sequential declines in membership. It's hoping that a cheaper ad-based version of its platform will provide a spark to attract new subscribers, while also keeping churn in check.We already know who will supply the ad breaks that Netflix will wedge into its platform. We're also up to speed on the timeline, as Netflix is looking to launch the new membership tier early next year. There are some third-party estimates of the amount of money that Netflix can collect by diving into the connected TV advertising market, and they're encouraging.However, the one question that no one will be able to answer until Netflix actually flips this switch is whether it will ultimately help or hurt the company's top and bottom lines.The good, the bad, and the bufferingA Bloomberg article turned heads last week with a lot of unconfirmed color on the rollout. Unnamed sources familiar with the situation say that Netflix will have four minutes of commercials for every hour of content, less than most of its ad-laden peers. The new tier could also launch in test markets before the end of this year.The most newsy of nuggets in the report is the matter of pricing. The article's source said the ad-supported tier would cost between $7 and $9 a month, roughly half of the most popular current plan, which sets members back $15.49 a month.Paying single-digit dollar amounts for a Netflix subscription sounds like a pretty sweet deal for subscribers. The timing couldn't be better, as rising food costs are leaving households cutting corners elsewhere. Putting up with ads to shave the price in half is going to help with the platform's churn rate. 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