Netflix May Haul in Billions of Dollars By Selling Ads, Predicts JPMorgan

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Netflix May Haul in Billions of Dollars By Selling Ads, Predicts JPMorgan

Yahoo Finance2022-10-10

Netflix stands to haul in big bucks over the next few years from the launch of its first ad-supported tier, estimates JPMorgan.Analyst Doug Anmuth estimated in a new note on Monday Netflix could drive...

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31dragon
·2022-10-11
seem good news yet not picking up but down more.. ‼️
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kamy
·2022-10-10
Ok
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BeBob
·2022-10-10
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That alone will help drive $600 million in advertising sales in 2023 for the segment. Anmuth expects those numbers to swell by 2026 as Netflix's execution on selling ads improves.By 2026, Anmuth thinks Netflix's US/Canada segment will boast 22 million subscribers and drive $2.65 billion in advertising sales.Optimism on Wall Street regarding the financial impact of Netflix's looming ad-tier has greatly supported the stock in recent months. Shares of the streaming giant are up 19% in the past three months, out-performing the S&P 500's 4% drop.\"Given Netflix's recently muted sub growth, advertising is critical to re-accelerating revenue, expanding Netflix's SAM [subscription addressable market], and driving greater profitability,\" explained Anmuth.\"The Netflix narrative has shifted from slow/no sub growth on the current business to advertising and paid sharing coming in 2023.\"To Anmuth's point, the first half of 2022 has been un-Netflix like — factors that have led to the stock plunging 63% year to date.The company shed more than one million paid subscribers in the first two quarters of the year as the economy slowed and consumers cutback. 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Hence, Netflix's shares have come back alive.\"I think it will be a net-net-incremental [positive],\" Blackledge said on Yahoo Finance Live. \"It is a positive multi-year revenue [opportunity] for the company.\"","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9917944130,"gmtCreate":1665423900620,"gmtModify":1676537603547,"author":{"id":"3577998530647748","authorId":"3577998530647748","name":"31dragon","avatar":"https://static.tigerbbs.com/18b8fdec9510e7a51015ff31f57221e0","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":1,"idStr":"3577998530647748","authorIdStr":"3577998530647748"},"htmlText":"seem good news yet not picking up but down more.. ‼️&nbsp;","listText":"seem good news yet not picking up but down more.. ‼️&nbsp;","text":"seem good news yet not picking up but down more.. ‼️","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9917944130","repostId":2274155983,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9917965676,"gmtCreate":1665413502295,"gmtModify":1676537602406,"author":{"id":"3559267712174688","authorId":"3559267712174688","name":"kamy","avatar":"https://static.tigerbbs.com/88a23e0929fe2bdeac54d613c0b7197d","vip":1,"crmLevel":4,"crmLevelSwitch":1,"idStr":"3559267712174688","authorIdStr":"3559267712174688"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9917965676","repostId":2274155983,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9917056600,"gmtCreate":1665396505900,"gmtModify":1676537598964,"author":{"id":"3585307651801295","authorId":"3585307651801295","name":"BeBob","avatar":"https://static.tigerbbs.com/4c7fb1588c34a61b54c3059c16e50b4e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3585307651801295","authorIdStr":"3585307651801295"},"htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9917056600","repostId":2274155983,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":42,"commentSize":3,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}