Mark Zuckerberg says AI boosts monetization by 30% on Instagram, 40% on Facebook

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Mark Zuckerberg says AI boosts monetization by 30% on Instagram, 40% on Facebook

Yahoo Finance2023-04-28

Meta (META) stock hit a new 52-week high on Thursday as investors celebrated the company’s return to revenue growth. One of the key drivers: artificial intelligence. Further integration of A.I. helped...

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TheCSM
·2023-04-28
Good to tap on AI to improve productivity!
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One of the key drivers: artificial intelligence.\nFurther integration of A.I. helped...</p>\n\n<a href=\"https://finance.yahoo.com/news/mark-zuckerberg-says-ai-boosts-monetization-by-30-on-instagram-40-on-facebook-181123177.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0208291251.USD","symbol_name":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) INC","start_time":0,"source_url":"https://finance.yahoo.com/news/mark-zuckerberg-says-ai-boosts-monetization-by-30-on-instagram-40-on-facebook-181123177.html","article_id":"2330355918","we_media_id":null,"thumbnails":["https://s.yimg.com/uu/api/res/1.2/sbP5T9.cewdmjpNfohVXwQ--~B/aD0xODUyO3c9Mjc5MjthcHBpZD15dGFjaHlvbg--/https://s.yimg.com/os/creatr-images/2019-06/da765780-937b-11e9-bcfa-2182e127b0d8"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2330355918","pubTimestamp":1682619083,"sourceInfo":{"source_id":"yahoofinance","name":"雅虎金融"},"weMediaInfo":null,"summary":"Meta (META) stock hit a new 52-week high on Thursday as investors celebrated the company’s return to","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0208291251.USD":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) INC","LU1803068979.SGD":"FTIF - Franklin Technology A (acc) SGD-H1","GOOG":"谷歌","LU1712237335.SGD":"Natixis Mirova Global Sustainable Equity H-R-NPF/A SGD","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","GOOGL":"谷歌A","BK4503":"景林资产持仓","LU2237443978.SGD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A Acc SGD-H","LU0234572021.USD":"高盛美国核心股票组合Acc","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC","LU0109392836.USD":"富兰克林科技股A","LU0889565833.HKD":"FRANKLIN TECHNOLOGY \"A\" (HKD) ACC","LU0310799852.SGD":"FTIF - Templeton Global Equity Income A MDIS SGD","BK4573":"虚拟现实","BK4097":"系统软件","IE0004445015.USD":"JANUS HENDERSON BALANCED \"A2\" (USD) ACC","LU1489326972.SGD":"First Eagle Amundi International AHS-MD SGD-H","META":"Meta Platforms, Inc.","BK4504":"桥水持仓","LU0011850046.USD":"贝莱德全球长线股票 A2 USD","LU0061474705.USD":"THREADNEEDLE (LUX) GLOBAL DYNAMIC REAL RETURN \"AU\" (USD) ACC","LU1066051498.USD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM2\" (USD) INC","LU0097036916.USD":"贝莱德美国增长A2 USD","LU0130102774.USD":"Natixis Harris Associates US Equity RA USD","LU0158827948.USD":"ALLIANZ GLOBAL SUSTAINABILITY \"A\" (USD) INC","LU0312595415.SGD":"Schroder ISF Global Climate Change Equity A Acc SGD","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","LU0672654240.SGD":"FTIF - Franklin US Opportunities A Acc SGD-H1","LU0648001328.SGD":"Natixis Harris Associates US Equity RA SGD","LU0276348264.USD":"THREADNEEDLE (LUX) GLOBAL DYNAMIC REAL RETURN\"AUP\" (USD) INC","LU0444971666.USD":"天利全球科技基金","LU1064131342.USD":"Fullerton Lux Funds - Global Absolute Alpha A Acc USD","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC","LU0082616367.USD":"摩根大通美国科技A（dist）","LU1074936037.SGD":"JPMorgan Funds - US Value A (acc) SGD","IE0009356076.USD":"JANUS HENDERSON GLOBAL TECHNOLOGY AND INNOVATION \"A2\" (USD) ACC","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","SG9999014880.SGD":"大华全球优质成长基金Acc SGD","LU0289941410.SGD":"AB FCP I Dynamic Diversified AX SGD","LU0289739343.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (SGD) ACC","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","MSFT":"微软","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","IE00B19Z3B42.SGD":"Legg Mason ClearBridge - Value A Acc SGD","LU0528227936.USD":"富达环球人口趋势基金A-ACC","NVDA":"英伟达","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4566":"资本集团","LU0238689110.USD":"贝莱德环球动力股票基金","LU1839511570.USD":"WELLS FARGO GLOBAL FACTOR ENHANCED EQUITY \"I\" (USD) ACC","LU0068578508.USD":"First Eagle Amundi International Cl AU-C USD","LU2237443382.USD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A MIncA USD","GB00BDT5M118.USD":"天利环球扩展Alpha基金A Acc"},"translate_title":"马克·扎克伯格说人工智能在Instagram上提高了30%，在脸书上提高了40%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NVDA":1,"MSFT":0.9,"META":0.9,"GOOG":0.9,"GOOGL":0.9},"content_text":"Meta (META) stock hit a new 52-week high on Thursday as investors celebrated the company’s return to revenue growth. One of the key drivers: artificial intelligence.\nFurther integration of A.I. helped drive Meta’s first revenue increase in three quarters, the company said on Wednesday. Reels monetization is up over 30% on Instagram and over 40% on Facebook on a quarterly basis as A.I. plays a larger role in the platforms.\nTime spent on Instagram went up by 24% since Meta launched A.I.-powered Instagram reels. \n“(Generative A.I.) is going to also help create more engaging experiences, which should create more engagement,” Meta Founder and CEO Mark Zuckerberg said on the company’s earnings call Wednesday evening. “And that by itself creates more opportunities for advertisers.”\nIn the first quarter, Meta delivered advertising revenue of $28.1 billion, above Wall Street estimates of $26.76. The company’s $2.20 earnings per share also topped analyst expectations of $2.01. Meta projects second quarter revenue in a range of $29.5 billion to $32 billion, above estimates of $29.48 billion.\nThe stock of the company, formerly known as Facebook, rose as much as 14% in intraday trading on Thursday.\nA.I. is having its moment on tech earnings calls for the second consecutive quarter, following the widely popular launch of OpenAI’s ChatGPT in late November. But not every company has the same plans for the new technology.\nNvidia (NVDA) is selling A.I. powered supercomputers. Microsoft (MSFT) is integrating ChatGPT into its search engine to compete with Google (GOOGL), which has its own A.I. searchbot.\nMeta’s approach is slightly different. The core business for Meta since the early days of Facebook has been advertising sales, which still account for 98% of the company’s quarterly revenue. So naturally, enhancing advertisements with A.I. is where Meta believes the new technology can be most impactful.\n“We're just playing a different game on the infrastructure than companies like Google or Microsoft or Amazon, and that creates different incentives for us,” Zuckerberg said when explaining why Meta is open-sourcing its A.I.\n\n\n\n  Users are resharing Reels more than 2 billion times every day according to Meta CEO Mark Zuckerberg.\n \n\n  Meta\n \n\nMeta’s push into A.I. comes as the company is still bleeding from its steep Metaverse investments. Meta’s Reality Labs reported an operating loss of $4 billion in the first quarter, compared to an operating loss of $3 billion in the same period last year.\nThose losses had weighed heavily on Meta’s stock in the past, but amid Meta’s “year of efficiency,” cost-cutting efforts and A.I. benefits have Wall Street turning more bullish. In a note to clients on Wednesday, Deutsche Bank research analyst Benjamin Black highlighted AI-driven ad performance as a catalyst for accelerating revenue growth through the rest of 2023.\n“The improvement in Meta's (A.I. and machine learning) capabilities are not only improving Reels' content ranking and recommendation algorithm, which in turn drives user engagement, but [it] also increases the efficiency of ad delivery, which increases monetization of the service,” Black wrote.\nZuckerberg noted on the earnings call he feels Meta is “no longer behind\" in building out an A.I. infrastructure. Now, the focus shifts to finding new ways to integrate and optimize the technology.\n“This is literally going to touch every single one of our products and services in multiple ways,” Zuckerbeg said. “This is just a very big wave and new set of technologies that's available, and we're working on it across the whole company.\nJosh is a reporter for Yahoo Finance.\nClick here for the latest stock market news and in-depth analysis, including events that move stocks\nRead the latest financial and business news from Yahoo Finance","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9947107868,"gmtCreate":1682640871054,"gmtModify":1682640875166,"author":{"id":"3576144409995554","authorId":"3576144409995554","name":"TheCSM","avatar":"https://static.tigerbbs.com/6efc7d366993c14843b768fab99c5631","vip":1,"crmLevel":5,"crmLevelSwitch":0,"authorIdStr":"3576144409995554","idStr":"3576144409995554"},"htmlText":"Good to tap on AI to improve productivity!","listText":"Good to tap on AI to improve productivity!","text":"Good to tap on AI to improve productivity!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9947107868","repostId":2330355918,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":1,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}