Alibaba, JD.com Gear up for Singles' Day Sales Gala With Low-Price Strategies to Woo Tight-Fisted Consumers

7
Comment
Favorite

Alibaba, JD.com Gear up for Singles' Day Sales Gala With Low-Price Strategies to Woo Tight-Fisted Consumers

South China Morning Post2023-10-23

China's e-commerce giants are gearing up for the world's largest online shopping season that kicks off this week, counting on bargain-basement prices to attract consumers reluctant to spend amid China...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Report

Comment

No comments yet

Most Discussed

7x24

All

Terms and Conditions·Privacy Policy

Company: TTMF Limited. Tech supported by Xiangshang Yixin.

Email：uservice@ttm.financial

{"i18n":{"language":"en_US"},"data":{"share":"https://ttm.financial/m/news/2377373561?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2023-10-23 19:18","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2377373561","market":"hk","top_or_hot":-1,"title":"Alibaba, JD.com Gear up for Singles' Day Sales Gala With Low-Price Strategies to Woo Tight-Fisted Consumers","media":"South China Morning Post","content":"<div>\n<p>China's e-commerce giants are gearing up for the world's largest online shopping season that kicks off this week, counting on bargain-basement prices to attract consumers reluctant to spend amid China...</p>\n\n<a href=\"https://finance.yahoo.com/news/alibaba-jd-com-gear-singles-093000645.html\">Source Link</a>\n\n</div>\n","source":"yahoofinance_sg","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Alibaba, JD.com Gear up for Singles' Day Sales Gala With Low-Price Strategies to Woo Tight-Fisted Consumers</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAlibaba, JD.com Gear up for Singles' Day Sales Gala With Low-Price Strategies to Woo Tight-Fisted Consumers\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-10-23 19:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/alibaba-jd-com-gear-singles-093000645.html><strong>South China Morning Post</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>China's e-commerce giants are gearing up for the world's largest online shopping season that kicks off this week, counting on bargain-basement prices to attract consumers reluctant to spend amid China...</p>\n\n<a href=\"https://finance.yahoo.com/news/alibaba-jd-com-gear-singles-093000645.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"09988","symbol_name":"阿里巴巴-W","start_time":0,"source_url":"https://finance.yahoo.com/news/alibaba-jd-com-gear-singles-093000645.html","article_id":"2377373561","we_media_id":null,"thumbnails":[],"rights":{"source":"yahoofinance_sg","url":"https://finance.yahoo.com/news/alibaba-jd-com-gear-singles-093000645.html","rn_cache_url":null,"customStyle":"","selectors":"article, body","filters":"","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2377373561","pubTimestamp":1698059902,"sourceInfo":{"source_id":"yahoofinance_sg","name":"Yahoo Finance"},"weMediaInfo":null,"summary":"China's e-commerce giants are gearing up for the world's largest online shopping season that kicks off this week, counting on bargain-basement prices to attract consumers reluctant to spend amid China","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"89618":"京东集团-SWR","89988":"阿里巴巴-WR","09988":"阿里巴巴-W","JD":"京东","09618":"京东集团-SW","BABA":"阿里巴巴"},"translate_title":"京东阿里巴巴-SW以低价策略为光棍节销售晚会做准备，以吸引吝啬的消费者","themeId":"fa15f917602042188480c98c024dba5b","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":1.1,"89988":1.1,"09618":1.1,"09988":1.1,"JD":1,"BABA":0.9},"content_text":"China's e-commerce giants are gearing up for the world's largest online shopping season that kicks off this week, counting on bargain-basement prices to attract consumers reluctant to spend amid China's sputtering economy.Alibaba Group Holding's Taobao & Tmall Group will start presales for the 11.11 Global Shopping Festival - also known as Singles' Day - on the evening of October 24, with expectations of attracting about 1 billion consumers this year, according to a company statement on Friday. Alibaba owns the South China Morning Post.Featuring over 80 million products at their lowest prices this year, Taobao & Tmall Group said it will focus on \"serving Chinese consumers looking for value-for-money products by offering the best deals\".This year's shopping festival, in its 15th year since being created by Alibaba in 2009, reflects how the country's e-commerce giants are doubling down on low-price strategies to entice consumers amid a sputtering economic recovery and deflationary pressure.Alibaba rival JD.com, which will kick off sales at 8pm on October 23, is also betting on what the firm calls \"genuine low prices\" to woo local consumers who are tightening their purse strings amid a slow economy.The Beijing-based company is offering best-price guarantees for more than 800 million products for 30 days. If shoppers find more affordable prices elsewhere for items they bought on JD.com during this year's sale, they will be compensated for the price difference.\"For this year's Double 11, we will offer a large number of quality and affordable goods and many money-saving and hassle-free measures and services,\" Xin Lijun, chief executive at JD Retail, said at an event in Beijing on Thursday, acknowledging that Chinese consumers have increasingly become more price sensitive.Trudy Dai, chief executive officer of Taobao & Tmall Group, vowed a commitment to China's consumer market, adding that there was still significant room for growth.\"The China market [is] incredibly resilient with irrefutable growth opportunities,\" she said at a press conference on Friday. \"Taobao and Tmall are deeply committed to serving the vast China market by partnering with brands and merchants to provide consumers with even better deals and consumption experiences.\"An \"unprecedented level of investment\" has been committed to boost consumer engagement, according to the company. For example, it will introduce a \"direct discount virtual venue\" that offers a 15 percent price reduction in addition to the usual coupons that can be used across different stores.Taobao Live, the live-streaming platform operated by the e-commerce unit, is handing out 1 billion yuan (US$136.6 million) worth of cash coupons from October 12 to 23.The strategies came after remarks by Alibaba founder Jack Ma in an informal meeting in May, where he urged the company's e-commerce executives to refocus on Taobao and consumers to survive brutal competition and adapt to China's new economic reality.This year's Singles' Day festival is also the first since Alibaba initiated its largest-ever corporate restructuring, which was announced in March. Under the plan, the tech giant was split into six independently run entities, each free to pursue their own fundraising. However, Taobao & Tmall Group was the only core business that remained exclusively owned by Alibaba.For JD.com, this year's Singles' Day event is the first since founder and chairman Richard Liu Qiangdong's urged the company to get back to the basics of \"low prices and quality service\".Known for its premium service and fast delivery facilitated by an in-house inventory model similar to Amazon, JD.com has opened up to smaller merchants who bring a wider range of cheaper products for penny-pinching consumers, the Post reported earlier.The firm said vendors taking part in this year's shopping festival have increased 1.5 times compared to last year, without offering an exact number.Taobao & Tmall Group said it has seen a \"record high\" number of participating products, brands and merchants for the sales season this year, with around 46,000 global brands and merchants offering imported products and over 1 million brands and merchants confirming their digital marketing plans for the event.Despite the low price and service strategies, this year will be challenging for Alibaba and JD.com, partly because of competition from the likes of Douyin and Pinduoduo, but also due to factors such as China's weaker economic recovery, according to Li Chengdong, founder and chief analyst at Beijing-based e-commerce consultancy Dolphin.\"[E-commerce platforms] are under a lot of pressure from the rise of Pinduoduo and Douyin. This year's price war will establish a low-price mindset [among consumers],\" said Li.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":7,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}