AI功能迟迟未能上线 苹果(AAPL.US)如何说服消费者购买新iPhone

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AI功能迟迟未能上线苹果(AAPL.US)如何说服消费者购买新iPhone

智通财经09-20

苹果(AAPL.US)正面临着前所未有的挑战：说服消费者购买不具备其最大新功能的最新款 iPhone。智通财经APP注意到，当地时间周五，苹果将在近 60 个国家/地区正式推出 iPhone 16 系列，包括美国、中国、印度、澳大利亚和韩国。但这款设备不会预装苹果智能（Apple Intelligence）。该公司自 6 月以来一直在大力宣传的备受期待的 AI 功能，这意味着用户必须在未来几周和...

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How Apple (AAPL.US) can convince consumers to buy a new iPhone","themeId":"ca387b33b88bfd6036cc9b3bfa557730","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1},"content_text":"苹果(AAPL.US)正面临着前所未有的挑战：说服消费者购买不具备其最大新功能的最新款 iPhone。智通财经APP注意到，当地时间周五，苹果将在近 60 个国家/地区正式推出 iPhone 16 系列，包括美国、中国、印度、澳大利亚和韩国。但这款设备不会预装苹果智能（Apple Intelligence）。该公司自 6 月以来一直在大力宣传的备受期待的 AI 功能，这意味着用户必须在未来几周和几个月才能体验这些功能。这让苹果陷入了两难境地。它已经在大力推广人工智能功能，但如果不能立即享受到这些好处，一些消费者可能会推迟购买新手机。与此同时，新 iPhone 硬件与之前的型号相比只有适度的升级。最显著的变化是触摸式相机控制按钮，它使拍照和录像变得更加便捷。即便如此，华尔街仍然看好苹果能够在至关重要的假日季加速增长。分析师预计，12 月季度的收入将增长 8%，这是自 2021 年年底以来该季度的最佳表现。市场预计苹果今年最后三个月销售额将反弹新产品线包括两款标准型号16 和 16 Plus，以及高端 Pro 和 Pro Max。这些设备的预订已于上周开始，并于今天开始向商店和客户发货。如今，在苹果商店里很少看到大批 iPhone 消费者，但一些忠实粉丝已在全球各地的门店排起了长队。最大的问题是普通消费者是否也会抢购这款新机型。最初发售的设备将运行 iOS 18 操作系统，但苹果智能需要等待 10 月推出的 iOS 18.1 软件更新。苹果智能于 6 月份在该公司的全球开发者大会上发布，并已在过去几周内向开发者进行了有限的 Beta 测试。周四，苹果发布了苹果智能的公开测试版，该版本面向更广泛的受众，但大多数用户要等到下个月该功能套件的最终版本发布后才能使用它。其他功能要等到晚些时候才能准备好，这是分阶段发布的一部分，将持续到明年。当这家科技巨头推出 iPhone 16 系列时，该公司表示，这些设备是首批为苹果智能 “从头开始”打造的设备。但去年推出的一些 iPhone(15 Pro 和 Pro Max)也将能够支持这些功能。新款手机的外观与 2020 年的 iPhone 12 设计相比变化不大。但除了新按钮之外，它们的电池寿命和摄像头都有明显改善。中国区标准版 iPhone 的起价为5999元，Pro Max 的起价为9999元。过去几年，消费者在苹果网上商店订购手机时，都曾遇到过严重的发货延迟问题，这表明供应无法满足需求。今年，这个问题不再那么严重，要么是因为订单速度变慢，要么就是苹果提前生产了更多的 iPhone。iPhone 16 常规型号的新订单将于 10 月初交付，而 Pro 版本将于10月中左右交付。苹果本月还发布了低端 AirPods 和升级版手表。这款新耳机被称为 AirPods 4，有999元和1399元两个版本，后者带有降噪功能。该功能此前只在售价1899美元的高端 AirPods Pro 上配备。与此同时，苹果最新的智能手表并没有提供升级的理由。新款 Series 10 拥有更大的显示屏和更薄的设计，但其他方面与 Series 9 相似。与此同时，该公司对高端 Ultra 型号的唯一改变是黑色选项。不过，这些产品可能会吸引拥有旧款 Apple Watch 或首次接触该类别的客户。iPhone、手表和 AirPods 不会是 2024 年的最后一款苹果新产品。该公司还计划在今年晚些时候对 Mac 电脑进行重大改造。苹果将把其专注于人工智能的 M4 处理器从 iPad 移植到 MacBook Pro 笔记本电脑和 iMac 台式机上。该公司还准备对 Mac mini 进行二十年来最重大的改造，包括更小的设计和新芯片。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"Product Release","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}

AI功能迟迟未能上线 苹果(AAPL.US)如何说服消费者购买新iPhone

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AI功能迟迟未能上线苹果(AAPL.US)如何说服消费者购买新iPhone