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Pop Mart, Haidilao, Nongfu Spring to set tone for China consumption

Rachel Yeo, Harshita Swaminathan, Justina T. Lee and Reina Sasaki / Bloomberg03-20

Expectations are particularly high for Pop Mart International Group's earnings, whose blind box toys have become a global phenomenon amid celebrity fanfare and strong overseas sales.

Chinese consumer giants dominate next week’s earnings after a survey showed consumers are feeling increasingly optimistic and Beijing outlined plans to revive consumption by boosting incomes.

Earnings reports are seen as potential catalysts after details from a closely watched consumption-focused press conference earlier underwhelmed investors.

Expectations are particularly high for Pop Mart International Group, whose blind box toys have become a global phenomenon amid celebrity fanfare and strong overseas sales. Midea Group stands to benefit from China’s consumer trade-in measures. Haidilao International Holding and Nongfu Spring are also due.

Meanwhile, efforts to to support an economic recovery by issuing 500 billion yuan ($92.09 billion) in special sovereign bonds to boost capital at its biggest banks puts the outlook of Industrial & Commercial Bank of China, China Construction Bank, Agricultural Bank of China and Bank of China in focus.

Chinese banks held their benchmark lending rates for a fifth straight month in the absence of more monetary easing.

Highlights to look out for

Monday: BYD’s full-year revenue likely surged 27%, consensus shows. The carmaker’s recently revealed lineups of EVs which can charge nearly as fast as the time it takes to refuel a regular car is a “game changer,” Bloomberg Intelligence said. More affordable models could emerge soon in a boost for sales.

Tuesday: Haidilao International’s second-half revenue will likely be weighed down by lower contributions from its restaurant operations, consensus shows. The company’s table turnover rate is expected to be under pressure in the second half, due to a high base a year earlier and a sluggish catering market, CGS International said. Overall, its full-year revenue growth likely slowed to about 8%. 

Nongfu Spring is likely to post the slowest annual profit growth since its listing amid the price war in China’s bottled water market. Still, BI expects earnings should be steady in the medium term as Chinese consumer preferences shift toward health-conscious options. Analysts at Citi also expect it will benefit from the country’s pro-consumption measures.

Kuaishou Technology’s fourth-quarter revenue likely rose 9.7%, supported by growth at its online marketing services unit. Its online digital advertising business will likely face pressure from its rivals including Douyin and Xiaohongshu, BI said.

Wednesday: Pop Mart’s full-year earnings are expected to more than double on higher revenue contributions from its retail stores and online channels. Citi reckons that the company’s growing global footprint and recognition of its diverse character figurines should continue to underpin its solid growth momentum. 

Bank of China may face net interest margin challenges amid lower rates in both domestic and overseas markets, said BI.

Thursday: No major earnings of note.

Friday: Midea should report 11% second-half profit growth as it continued to benefit from China’s home appliance trade-in program. Analysts also cheered better-than-expected retail sales growth for the first two months of the year, seen as positive for companies like Midea in 2025. 

Country Garden continued to see sales slump amid its restructuring efforts. The developer is seeking to postpone payments for two domestic bonds that were due in March, according to local media outlet The Paper.

ICBC, CCB and AgBank could see earnings miss consensus amid a bigger-than-expected margin squeeze, BI said, noting a mandatory 50 basis points cut in rates on outstanding mortgages and lower reinvestment bond yields.

CCB and AgBank are seen worst off.

Chart: Bloomberg

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