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China's Gaming Market Expected to Continue Growing in 2026 -- Market Talk

Dow Jones12-29 17:42

0942 GMT - China's gaming market could continue to grow in 2026, driven by increasing adoption of generative AI and more compelling content, Citi analysts say in a research note. The country's online game market reached 350.8 billion yuan in 2025, a record high, supported by high-quality mobile title launches, innovative gameplay from evergreen titles and strong growth in mini games, according to CNG data. Mobile games revenue rose 7.9% to 257.1 billion yuan, accounting for 73% of total revenue, the data showed. China's domestic animation, comics and games market could rebound on the back of key new launches and overseas expansion, the analysts note. Among China's game makers, Citi prefers Tencent, NetEase and Zhejiang Century Huatong. (sherry.qin@wsj.com)

 

(END) Dow Jones Newswires

December 29, 2025 04:42 ET (09:42 GMT)

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