By Berber Jin
OpenAI is planning to unify its ChatGPT app, coding platform Codex and browser into a desktop "superapp," a step to simplify the user experience and continue with efforts to focus on engineering and business customers.
OpenAI President Greg Brockman, who currently leads the company's computing efforts, will temporarily oversee the product revamp and related organizational changes. Chief of Applications Fidji Simo will lead the company's sales team as it markets the new product, according to an OpenAI spokeswoman.
The strategy change marks a major shift from last year, when OpenAI launched a series of stand-alone products that didn't always resonate with users and sometimes created a lack of focus within the company. OpenAI executives are hoping that unifying its products under one app will allow it to streamline resources as it seeks to beat back the success of its rival Anthropic.
OpenAI is seeking to focus on creating so-called "agentic" AI capabilities within the new superapp, in which artificial-intelligence systems can work autonomously on a user's computer to carry out a variety of tasks, including writing software and analyzing data, according to OpenAI.
"We realized we were spreading our efforts across too many apps and stacks, and that we need to simplify our efforts," Simo shared in an internal note with employees Thursday. "That fragmentation has been slowing us down and making it harder to hit the quality bar we want."
News Corp, owner of The Wall Street Journal, has a content-licensing partnership with OpenAI.
Write to Berber Jin at berber.jin@wsj.com
(END) Dow Jones Newswires
March 19, 2026 18:39 ET (22:39 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.
