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Nike Investors Have Five Key Concerns as Shares Near Decade Low -- Market Talk

Dow Jones00:57

1257 ET - Wall Street has five concerns when it comes to Nike as shares settle around 10-year lows, Guggenheim Securities analysts say in a note. For one, investors worry that Nike's return to revenue growth in North America is unhealthy, with a pull-forward in demand and certain channel dynamics masking ongoing direct-to-consumer declines, the analysts say. Wall Street is also concerned about Nike's plummeting gross margins in North America with clear pressure from tariffs, they say. Other worries relate to Nike's sales declines in China and promotions-driven margin pressures in the region, plus growing concerns about a potential slowdown in Europe, the Middle East and Africa, the analysts say. "Investor negativity around Nike is palpable," the analysts say. (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

March 20, 2026 12:57 ET (16:57 GMT)

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