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牛牛火龙

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- 牛牛火龙牛牛火龙
  ·2021-06-24
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- 牛牛火龙牛牛火龙
  ·2021-05-14
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- 牛牛火龙牛牛火龙
  ·2021-04-27
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  Continue to add positions! "Queen of the Bull Market" bought more than 220,000 shares of Coinbase
  凯茜-伍德的旗舰基金方舟创新ETF周一再次大手笔买入美国最大加密货币交易所Coinbase的股份，购买数量达到221，167股，按周一收盘价计算价值约6740万美元。在4月15日Coinbase上市
  Continue to add positions! "Queen of the Bull Market" bought more than 220,000 shares of Coinbase
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- 牛牛火龙牛牛火龙
  ·2021-04-27
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  Four witnesses told: The US Mission I encountered "choose one of two"
  国家市场监管总局根据举报，依法对美团实施“二选一”等涉嫌垄断行为立案调查。
  Four witnesses told: The US Mission I encountered "choose one of two"
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- 牛牛火龙牛牛火龙
  ·2021-04-23
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- 牛牛火龙牛牛火龙
  ·2021-04-21
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  Musk will be the first trillionaire, and SpaceX will be no less than Tesla in the future
  “马斯克也许是这个世界上最优秀的工程师。”亿万富翁、资产经理人巴伦（Ron Baron）评价马斯克，“我估计他会成为这个世界上第一个万亿富翁。”哪怕已经卖掉了一些特斯拉股票，巴伦旗下最大基金之一依然将
  Musk will be the first trillionaire, and SpaceX will be no less than Tesla in the future
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ready","listText":"Read ready","text":"Read ready","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/377149077","repostId":"2130176347","repostType":4,"repost":{"id":"2130176347","kind":"news","pubTimestamp":1619506086,"share":"https://ttm.financial/m/news/2130176347?lang=en_US&edition=fundamental","pubTime":"2021-04-27 14:48","market":"us","language":"zh","title":"Continue to add positions! \"Queen of the Bull Market\" bought more than 220,000 shares of Coinbase","url":"https://stock-news.laohu8.com/highlight/detail?id=2130176347","media":"新浪财经","summary":"凯茜-伍德的旗舰基金方舟创新ETF周一再次大手笔买入美国最大加密货币交易所Coinbase的股份，购买数量达到221，167股，按周一收盘价计算价值约6740万美元。\n在4月15日Coinbase上市","content":"<p><img src=\"https://static.tigerbbs.com/05c328d1bb98596bb04ff589e84c3eeb\" tg-width=\"550\" tg-height=\"366\" referrerpolicy=\"no-referrer\"></p><p>Cathy Wood's flagship fund, Ark Innovation ETF, made another big purchase of shares in Coinbase, the largest cryptocurrency exchange in the United States, on Monday, reaching 221,167 shares, worth about $67.4 million based on Monday's closing price.</p><p>On the first day of Coinbase's listing on April 15, Ark bought 749,200 shares of the company's stock, worth approximately US $246 million, and added 341,100 shares (approximately US $110 million) the next day.</p><p>Last Tuesday, Ark Investment Management added another 236,300 shares of Coinbase stock, worth about $75.8 million based on the stock price at that time.</p>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Continue to add positions! \"Queen of the Bull Market\" bought more than 220,000 shares of Coinbase</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nContinue to add positions! \"Queen of the Bull Market\" bought more than 220,000 shares of Coinbase\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新浪财经</strong><span class=\"h-time small\">2021-04-27 14:48</span>\n</p>\n</h4>\n</header>\n<article>\n<p><img src=\"https://static.tigerbbs.com/05c328d1bb98596bb04ff589e84c3eeb\" tg-width=\"550\" tg-height=\"366\" referrerpolicy=\"no-referrer\"></p><p>Cathy Wood's flagship fund, Ark Innovation ETF, made another big purchase of shares in Coinbase, the largest cryptocurrency exchange in the United States, on Monday, reaching 221,167 shares, worth about $67.4 million based on Monday's closing price.</p><p>On the first day of Coinbase's listing on April 15, Ark bought 749,200 shares of the company's stock, worth approximately US $246 million, and added 341,100 shares (approximately US $110 million) the next day.</p><p>Last Tuesday, Ark Investment Management added another 236,300 shares of Coinbase stock, worth about $75.8 million based on the stock price at that time.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-04-27/doc-ikmxzfmk9248700.shtml\">新浪财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ad8c23f9a932c22afd01e3434815bb33","relate_stocks":{"COIN":"Coinbase Global, Inc."},"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-04-27/doc-ikmxzfmk9248700.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2130176347","content_text":"凯茜-伍德的旗舰基金方舟创新ETF周一再次大手笔买入美国最大加密货币交易所Coinbase的股份，购买数量达到221，167股，按周一收盘价计算价值约6740万美元。\n在4月15日Coinbase上市首日，方舟就买入了74.92万股该公司股票，价值约2.46亿美元，第二天又加仓了34.11万股（约1.1亿美元）。\n上周二，方舟投资管理公司又加仓了23.63万股Coinbase股票，按当时股价计算价值约7580万美元。","news_type":1,"symbols_score_info":{"COIN":0.9}},"isVote":1,"tweetType":1,"viewCount":3195,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":377157679,"gmtCreate":1619509323991,"gmtModify":1704725122668,"author":{"id":"3567976866742592","authorId":"3567976866742592","name":"牛牛火龙","avatar":"https://static.tigerbbs.com/8a938bb8bfa1113447917df6a83cbedd","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3567976866742592","idStr":"3567976866742592"},"themes":[],"htmlText":"Read ready","listText":"Read ready","text":"Read ready","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/377157679","repostId":"1130005982","repostType":4,"repost":{"id":"1130005982","kind":"news","pubTimestamp":1619508622,"share":"https://ttm.financial/m/news/1130005982?lang=en_US&edition=fundamental","pubTime":"2021-04-27 15:30","market":"hk","language":"zh","title":"Four witnesses told: The US Mission I encountered \"choose one of two\"","url":"https://stock-news.laohu8.com/highlight/detail?id=1130005982","media":"燃次元","summary":"国家市场监管总局根据举报，依法对美团实施“二选一”等涉嫌垄断行为立案调查。","content":"<p>Text/Zhu Xiaoyu Feng Xiaoting</p><p>At 16: 30 on April 26th, official website of the State Administration for Market Regulation issued a document stating that recently, according to the report, the State Administration for Market Regulation filed an investigation on suspected monopoly behaviors such as \"choose one of two\" in Meituan according to law.</p><p>The official Weibo of the US Mission quickly responded, saying that today (April 26th), the US Mission received a notice from the State Administration for Market Regulation to investigate the company's suspected monopoly behavior according to law. The Company will actively cooperate with the investigation by the regulatory authorities, further improve the level of business compliance management, protect the legitimate rights and interests of users and all parties, promote the long-term healthy development of the industry, and earnestly fulfill its social responsibilities. At present, all businesses of the company are running normally.</p><p>Wang Xing, the founder of the US Mission, who used to like to update the dynamics and comment on events on rice, was very silent on this day.</p><p>This is another big move after the State Administration for Market Regulation announced a heavy penalty for Ali on April 10th.</p><p>On April 10, Alibaba was fined 18.228 billion yuan by the State Administration for Market Regulation. From the administrative penalty decision issued by the State Administration for Market Regulation (hereinafter referred to as the \"penalty decision\"), it can be seen that Alibaba's main fault is to implement the \"choose one\" monopoly behavior in the online retail platform service market in China, which constitutes an abuse of market dominance.</p><p>After fining Ali heavily, who is the next subject to be investigated? The capital market is most worried about the US Mission. April 10th is Saturday, and the stock market is closed. By April 12th, the first trading day after the announcement of Ali's heavy penalty, the stock price of Meituan plummeted by 5.03%, much larger than that of Tencent, JD.COM, Pinduoduo and other companies.</p><p>On April 13th, the third day after the State Administration for Market Regulation announced the results of Ali's anti-monopoly investigation, the State Administration for Market Regulation, together with the Central Network Information Office and the State Administration of Taxation, convened 34 Chinese Internet companies to hold an administrative guidance meeting, demanding that the warning role of Ali case be given full play, and each platform should have a comprehensive self-inspection and self-inspection within a one-month time limit, and thoroughly rectify item by item. The contents of rectification include abusing market dominance, forcing the implementation of \"choose one\", implementing \"pinch-tip mergers and acquisitions\" and \"burning money\" to seize the community group buying market, implementing \"big data killing\", ignoring counterfeiting, information leakage and tax-related illegal acts.</p><p>On April 14th, the Intermediate People's Court of Huai' an City, Jiangsu Province made a judgment on the unfair competition of Meituan: Beijing Sankuai Technology Co., Ltd. (Meituan) will compensate Shanghai Lazas Information Technology Co., Ltd. (hungry) for 352,000 yuan.</p><p>More than a month forward (March 3rd), the State Administration for Market Regulation announced that it would impose administrative penalties on the unfair pricing behavior of five community group buying enterprises, including Orange Heart Preferred, Duoduo Maicai, Meituan Preferred, Shihui Group and Food Enjoyment Club. Among them, four community group buying enterprises, such as Orange Heart Selection, Duoduo Maicai, Meituan Selection and Shihui Group, were fined 1.5 million yuan respectively, and the Food Enjoyment Club was fined 500,000 yuan.</p><p>In the past two months, due to the frequent investigation or punishment of Meituan, the company's share price has also suffered a certain impact, and its market value has evaporated by nearly HK$ 900 billion.</p><p>A legal practitioner told Ran Caijing that the Anti-Monopoly Law regulates the abuse of market dominance by market dominance. \"This means that both the subject identity of 'market dominance' and the abuse itself are indispensable in the definition of monopoly.\"</p><p>According to reports, Wang Xing mentioned in 2018 that the market share of Meituan accounted for about 60% of the whole market. In the past two years, the market share of Meituan takeout has continued to rise. Last year, Guangdong Catering Service Industry Association released data saying that the market share of Meituan Takeout in Guangdong Catering Takeout was as high as 60-90%, which has formed a de facto monopoly position.</p><p>People who have paid attention to the US Mission for a long time should still remember that in February last year, many catering associations issued a document bombarding the US Mission's high commission. For example, on February 21, 2020, Nanchong Hot Pot Association sent a letter to the local mayor's mailbox online, reporting the suspected commission increase, monopoly operation and unfair competition during the epidemic in the US Mission.</p><p>In the field of local life, Meituan is the well-deserved number one player, but it is estimated that by 2024, the market size of local life will reach 2.8 trillion yuan, while Meituan's revenue in 2020 will be only 114.79 billion yuan. That is to say, this market space is huge, and giants from all walks of life have also entered it. According to industry insiders, in the past 10 years, local life should be one of the most fierce tracks.</p><p>A chain take-out merchant in Nanjing told Ran Caijing that in the past, both Meituan and Hungry would introduce some preferential policies to encourage merchants to settle in Meituan or Hungry only on a single platform. \"It used to be called exclusive. For example, when it was exclusive to the United States Mission, you couldn't open a store when you were hungry. There was also an exclusive when you were hungry. However, the exclusive was all cancelled a few months ago. Since the supervision started anti-monopoly on a large scale, no one dared to mention the exclusive thing again.\"</p><p>In the article \"Heavy Punishment of Ali, Meituan Plunges\" published by Ran Finance, an insider of Meituan bluntly said: \"The amount of punishment for Ali is not the key point. The key point is that in the past, anti-monopoly only punished punitive measures, but now encouraging measures are not good. Every giant is having a hard time. How can we engage in activities in the future?\"</p><p>According to industry insiders, unlike Ali, which pays more attention to businesses, Meituan has always paid more attention to users. According to Wang Xing, Meituan does e-commerce with local services. The business model is that after communicating with merchants, Meituan provides discounted goods, which are then purchased by users and then consumed in offline stores. Meituan collects money from users and then purchases from merchants. Therefore, for the US Mission, users and traffic are the most important, while merchants, just suppliers, can be replaced at any time. \"This is also the fundamental reason why the relationship between businesses and the US Mission will be tense.\"</p><p>This time, the US Mission was investigated, and Ran Finance found four witnesses who chose one of the US Missions. Here are their experiences.</p><p><b>Refuse to \"choose one\" to be run</b></p><p><b>I ended up closing my shop</b></p><p><b>Liu Yun | 28 years old, former snail noodle shop merchant</b></p><p>Although I have not worked in the catering industry for more than half a year, when I learned that Meituan was investigated for suspicion of \"choosing one of the two\", I recalled that Meituan suppressed the opening of dual-platform merchants at the beginning, and I couldn't help but applaud.</p><p>I joined the catering industry in mid-2019. As a native of Guangxi, I chose to open a snail noodle shop in a third-tier city in Guangdong when I started my business for the first time. Although the area of the shop is not large, it still attracted many customers because I made great efforts in selecting ingredients and soup base.</p><p>At that time, in the local life market, the two strong patterns of Meituan and Hungry had taken shape. Basically, catering businesses couldn't avoid these two giants in the catering industry. Especially in the small street where I am located, more than 80% to 90% of the shops are connected to the take-out platform, so I have to access the online platform for promotion.</p><p>After opening the store, the salesmen of the two take-out platforms came to the door and invited me to settle in the platform. After comprehensively considering the manpower problem, I launched the Meituan take-out platform in the second half of 2019. It's not like I didn't think about the platform when I was hungry. However, from the beginning, I clearly knew that I didn't have much energy to take care of the two platforms, so I chose the Meituan platform, which was chosen by most stores around me.</p><p>I was connected with the salesman of the US Mission on all matters of settling in the platform. I still remember that the salesman gave me a commission ratio scheme ranging from 18-25%. As a merchant, my first reaction was to choose the lowest commission. Correspondingly, the salesman told me that if I chose the lowest commission, it also meant that I couldn't settle in other take-out platforms.</p><p>At first, I didn't care about the importance of this \"choose one\", mainly because when I first started catering, I only focused on business. Although online promotion was important, it was not the main option for me to be busy, so I didn't want to settle in other platforms.</p><p><img src=\"https://static.tigerbbs.com/88e669a56dabe58fec3af67779067dc4\" tg-width=\"550\" tg-height=\"366\" referrerpolicy=\"no-referrer\"></p><p>For a long time after settling in the Meituan platform, the main profit point of my store is still offline. There are only more than 30 online take-out orders every day. I will stop online orders when I am busy offline. However, the epidemic in early 2020 disrupted my business rhythm. After the offline resumption of work in April 2020, the daily running water of the store was basically zero. As a small store, although the operating cost is not much, I set my sights on online take-out in order to reduce losses and maintain my livelihood.</p><p>After the resumption of work, there are only a few orders a day on the take-out platform, and sometimes there are only ten orders, but it makes up for the fixed expenditures such as rent, water and electricity. At that time, I thought, since I want to focus my store operation online, why not also open the hungry platform?</p><p>I immediately began to prepare, asked and sorted out the information content of settling in Hungry. However, shortly after the launch of the hungry platform, the US Mission warned me that I violated the \"exclusive agreement\" and ordered me to remove from the hungry platform. After I refused, the US Mission began to make me stumble. First, the store delivery shrank, and then some activities in the US Mission were inexplicably frozen.</p><p>In order to solve the problem, I communicated with the salesman of the US Mission. Unexpectedly, when I contacted the salesman of the US Mission, the other party just told me that if I wanted to return to normal, I would go offline from the hungry platform, saying that since I chose the lowest commission when I signed the contract, it meant to become the exclusive merchant of the US Mission.</p><p>After many negotiations with the salesman without any results, I contacted the customer service of the US Mission, and the customer service of the US Mission was also blindly shaking the pot, saying in words, \"Subject to the operation of the salesman, they can't interfere and the like\". After that, the salesman came to the door and said that the commission ratio of the platform would be raised to 25%.</p><p>I communicated with the salesman about this again. I said that during the epidemic, the US Mission said that it wanted to support businesses, and it was not necessarily necessary to adjust the commission ratio because it did not obey the \"choose one\"; Furthermore, my store is just a small store with about ten orders a day, and it is not a top-ranked store. There is no need for the platform to block me. But the salesman remained indifferent. Seeing that I didn't agree to go offline, I was hungry, and my words were fierce.</p><p>After that negotiation, my shop ranked lower and lower in the US Mission, and even the shop was difficult to find. Shortly after the online business was \"blocked\" due to the platform run, the landlord of the store had to sell the store because of poor capital turnover, but I had to close the store. At the same time, the catering market was not good, so after closing the store in September last year, I went back to my hometown to do some small business. Now I just hope that Meituan will be fined a lot of money like Alibaba, so as to frustrate the spirit of the big platform.</p><p><b>Increase the rate of commission when you disagree</b></p><p><b>I can't escape the exclusive agreement of the US Mission</b></p><p><b>Yitang | 36-year-old Sichuan restaurant owner</b></p><p>I have been in the catering industry for nearly 10 years. I have tried everything from hot pot without technical content to Sichuan and Anhui cuisine cooking with fine secret recipes. Although the turnover has been rising in recent years, our net profit is getting less and less, especially after the online platform has squeezed into this track, which has made the catering industry more and more involved. It can be said that money in this industry is getting harder and harder to earn.</p><p>In 2018, I opened a Sichuan restaurant near Hefei World Financial Center, where there is a lot of traffic, and there is a big market for office workers to eat at noon.</p><p>After opening the shop, because I invited a chef with good skills, the dishes tasted authentic and the prices were affordable, my shop business was good. Not long after, people from Meituan and Hungry came over and asked me to download their system.</p><p>At that time, after the catering industry experienced the education of Meituan, public comments, word of mouth and hungry, consumers increasingly relied on such online platforms to order. Therefore, we inevitably signed the US Mission. When we first signed in to the US Mission, we also put on the shelves of goods when we were hungry, and didn't sign an exclusive agreement with any of them. However, the proportion of US Mission's commission to us was a little high, with others '18% and ours' 20%.</p><p>At that time, the discount given by the US Mission was stronger, and there were more customers from the US Mission, so we had no objection to this commission ratio. Later, due to the launch of many preferential activities, the traffic conversion rate of Meituan has reached 50% of the daily flow. It can be said that our store is inseparable from the online promotion of Meituan, and the traffic of hungry is much less.</p><p><img src=\"https://static.tigerbbs.com/657071bd545339e8aa56d69a9ed8364e\" tg-width=\"550\" tg-height=\"412\" referrerpolicy=\"no-referrer\">Photo/Courtesy of Interviewee</p><p>At this time, the salesman of the US Mission repeatedly told me that we should stop cooperating with Hungry and only cooperate with their US Mission. The reason he gave me is that Meitu has a high market share and is backed by a big tree, so the subsidies will be greater in the future. Moreover, Meituan and Dianping are interconnected, which will be more convenient in the management of customer reputation. If other families are chosen, their families will stop cooperating with us.</p><p>At that time, I felt that this system was extremely unreasonable. After complaining to customer service, although my shop was not removed from the shelves, my ranking plummeted. In the later stage, the US Mission informed me that the commission ratio had been mentioned from 20% to 25%. I can't accept it at this point, because 20% is the limit of what we can accept, and it is also a watershed for merchants to make profits.</p><p>25% What is this concept? It is equivalent to giving away all the profits of my whole take-out business to Meituan. With my monthly turnover of about 200,000 yuan, according to 60% gross profit, there will be about 120,000 gross profit. Rent, labor, water and electricity, staff dormitories, marketing expenses, etc. add up to about 80,000 yuan.</p><p>Among the turnover of 200,000 yuan, the US Mission has about 100,000 yuan. If it is about 20%, the expenditure given to the US Mission is 20,000 yuan. In this way, we will have a profit of 20,000 yuan per month; However, if the promotion point of the US Mission is raised to 25%, it will be 25,000 yuan to the US Mission, and there will only be more than 10,000 yuan left in our mom-and-pop store after more than a month of busy work, which is equivalent to our hard work for the US Mission for a month.</p><p>So, I made a decision to stop cooperating with the US Mission and only cooperate with Hungry. However, the market share of hungry in our city is too small, and the environment at that time is that everyone relies on online diversion, and I will only be squeezed to death by other restaurants when I do pure offline. No way, after two months offline, I obediently surrendered to the US Mission and said goodbye to being hungry.</p><p>However, in addition to the promotion of the US Mission, I also opened the official account on Tik Tok and Xiaohongshu, and will also do some daily marketing promotion. Surprisingly, the traffic of Tik Tok is also very good, especially recently, Tik Tok began to restart the local life business, which has given a lot of support to merchants. It will also find experts to help merchants promote and shoot for free, and we can also expand to a lot of new traffic. In fact, there will be a certain periodicity in the traffic of the US Mission, that is, it will be difficult to convert the traffic of the US Mission after a period of time. However, with the marketing of Tik Tok, our traffic will become more stable.</p><p>If in the later period, there are other platforms that can replace the US Mission, then we will abandon the US Mission without hesitation and choose other platforms, because the commission ratio of the US Mission is too ruthless. However, in the short term, we still need to wait for a certain opportunity.</p><p>Now, if you use a popular word, the catering industry is also seriously involved. Originally, everyone lived well, but as a result, when the US Mission came, on the surface, everyone's living space became larger, but in fact, it was more difficult, and the money they got was less. Nowadays, the catering industry is equivalent to paying several rentals, one offline rent and one online rent, and the US Mission receives a lot of commissions.</p><p><b>Two-footed boats, after being caught</b></p><p><b>Ah Wei | 32 years old Fast food restaurant owner Beijing</b></p><p>I choose to leave the intriguing workplace, but starting a business makes me feel more tired.</p><p>In the second half of 2020, I quit my business naked and opened a small fast food restaurant, not to make a lot of money, but just to live a relaxed life.</p><p>Choose fast food because of the low cost. You can open a shop in a few square meters without a chef, which is very suitable for entrepreneurs like me who don't have much savings. According to the general law of the industry, the bulk of the running water of fast food restaurants should be offline, but because of the small start-up capital, I have to give up a good position in site selection, which leads to online bound to become my main business position.</p><p><img src=\"https://static.tigerbbs.com/8a676935b4bc986c0e4002d1d75f6513\" tg-width=\"550\" tg-height=\"367\" referrerpolicy=\"no-referrer\"></p><p>I made up my mind at the beginning that I would enter both Meituan and Hungry platforms. The reason why I am so certain is that I escaped the workplace once in 2019 and had the experience of starting a business in partnership with others. Although it ended in failure, it also taught me the ability of Meituan and Hungry to divert the flow of offline stores.</p><p>It was also at that time that I learned about the \"exclusive agreement\" of the US Mission, so when I started my business this time, when I was faced with the regional manager of the US Mission and Amway's \"preferred merchant\", I knew that the previous \"exclusive agreement\" had just changed a \"vest\" and turned into a \"preferred merchant\", but the core condition of \"choosing one of the two\" has not changed.</p><p>However, this time, the lobbying of the US Mission is not as strong as a year ago. A year ago, when we cooperated with the US Mission, the regional manager was very direct. \"You can only choose one of the two. If you sign an exclusive agreement, you can no longer be hungry.\" In this conversation a year later, although the meaning expressed by the regional manager has not changed, the way has eased up a lot. He lobbied step by step for various reasons such as \"ranking high\", \"the order volume can be increased by half\" and \"taking less commission\", which made me the \"preferred merchant\".</p><p>I will also take advantage of it. Here, I have become the \"preferred merchant\" of the US Mission. Over there, I won't fall behind when I'm hungry.</p><p>In fact, many businesses do this. It's not that we don't keep our trust, but that small business is really difficult to do. Besides, such \"overlord clause\" itself is unreasonable. Take my fast food restaurant as an example. The daily turnover of the store is more than 1,000 yuan, while the daily platform promotion fee is 200-300 yuan, and the labor rent and utility fee is 800 yuan. Even if I settle in two platforms at the same time, I still lose money every day. Labor rent, water and electricity are fixed costs, and the promotion fee can't be reduced. The early sales can't rush up, and it will be more difficult to acquire customers online in the later period. In desperation, we can only take a deviant approach, just to lose less.</p><p>Even if you are still losing money, the change in turnover is still significant after the expansion of online business. Before entering the online platform, the daily turnover of my fast food restaurant was only 200-300 yuan. After expanding the online business, the total online and offline turnover gradually increased, from four to five hundred at the beginning to more than 1,000 yuan now.</p><p>I have a very real peer, and I really told the US Mission that I was still hungry. As a result, I was disqualified as a \"preferred merchant\". His store has no recommendation advantage, but other merchants who also step on two platforms insist on the \"hidden rule\". At dinner time, there are seven or eight bottom merchants door to door, while others are all \"yellow and blue\", and the doors are crowded. Only his store has a few scattered yellow. This is to force the little sheep to become an old fox. Later, he also learned to settle in two platforms.</p><p>As for the future, we can only take one step at a time. If it is found out by the US Mission, we can only withdraw from the \"preferred merchant\". We would rather increase the promotion fee than give up another platform. I still want to make the store bigger and become a chain store, but the problem is that now I am already in a state of loss. When it comes to that time, it is really uncertain which day I can last.</p><p><b>The first store signed an exclusive agreement</b></p><p><b>The second store decisively settled in the dual platform</b></p><p><b>Da Mao | Small Bowl Dish Takeout Merchant</b></p><p>I am a witness to the \"choose one\" event of the US Mission.</p><p>Three years ago, I joined a small bowl of food take-out brand. The franchise fee plus site selection and preliminary labor investment was about 100,000 yuan. At first, I settled in both Hungry and Meituan platforms. The person who joined the guide told me that if it was operated properly, it would take almost 2-3 months to get back and start making profits.</p><p>The first two months of doing it are a good start, because the site is good, the taste is good, and the dishes are abundant, so the number of orders received is increasing every day. Seeing that the momentum was getting better and better, the business manager of the US Mission came up and asked me to choose between the US Mission and Hungry. Moreover, the other party also threatened me to remove my store from the shelves or move the location to a remote place if I didn't make a choice.</p><p>Because I had just done take-out at that time, I was a little afraid of the platform, and I expected the platform to recommend my store more, so I gritted my teeth and agreed. After agreeing, Meituan asked me to sign a strategic agreement for exclusive cooperation, requiring me to participate in Meituan's promotional activities unconditionally, and I agreed.</p><p><img src=\"https://static.tigerbbs.com/7a018e147080e6ed392a3dee01e97c9f\" tg-width=\"550\" tg-height=\"353\" referrerpolicy=\"no-referrer\"></p><p>After closing the store where I was hungry, the number of orders received on weekdays immediately dropped a lot. It was originally planned to return the capital in 2-3 months, but in fact, it didn't start to make a profit until the fourth or fifth month. However, I have already calculated it. I heard that those stores that didn't sign exclusive agreements with the US Mission were really closed for no reason.</p><p>Later, the voice of \"anti-monopoly\" became louder and louder, and the US Mission dared not be blatantly \"overbearing\". My store has been in business for more than two years, and my income and reputation have gradually increased, so I plan to open another one in another business district. When I opened a new store this time, the business manager of Meituan didn't ask me to sign an exclusive, but just told me what the advantages of signing an exclusive would be, such as fewer deductions, hoping that I could sign an exclusive with Meituan.</p><p>In the past two years of take-out, I found that many users are used to choosing the take-out platform. Although there are more people using Meituan, there are also many users who are hungry, and many users are only used to using one platform. If I don't settle in the store in Hungry, I won't be able to get these customers on the Hungry platform. Due to this consideration, I didn't choose to sign an exclusive agreement this time, or did I settle in the new store.</p><p>Since there is no exclusive agreement, the deduction points given to me by Meituan are very high, but compared with only doing it on one platform of Meituan, even if the deduction points are increased, it is worth it.</p><p>In fact, dual-platform operation takes more effort, but I resist being forced to stay on a certain platform. Choosing which platform to settle in or multi-platform should be the merchant making a choice based on his own needs, rather than letting the merchant become cannon fodder for the strong monopoly of the platform.</p>","source":"lsy1601869087353","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Four witnesses told: The US Mission I encountered \"choose one of two\"</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFour witnesses told: The US Mission I encountered \"choose one of two\"\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">燃次元</strong><span class=\"h-time small\">2021-04-27 15:30</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Text/Zhu Xiaoyu Feng Xiaoting</p><p>At 16: 30 on April 26th, official website of the State Administration for Market Regulation issued a document stating that recently, according to the report, the State Administration for Market Regulation filed an investigation on suspected monopoly behaviors such as \"choose one of two\" in Meituan according to law.</p><p>The official Weibo of the US Mission quickly responded, saying that today (April 26th), the US Mission received a notice from the State Administration for Market Regulation to investigate the company's suspected monopoly behavior according to law. The Company will actively cooperate with the investigation by the regulatory authorities, further improve the level of business compliance management, protect the legitimate rights and interests of users and all parties, promote the long-term healthy development of the industry, and earnestly fulfill its social responsibilities. At present, all businesses of the company are running normally.</p><p>Wang Xing, the founder of the US Mission, who used to like to update the dynamics and comment on events on rice, was very silent on this day.</p><p>This is another big move after the State Administration for Market Regulation announced a heavy penalty for Ali on April 10th.</p><p>On April 10, Alibaba was fined 18.228 billion yuan by the State Administration for Market Regulation. From the administrative penalty decision issued by the State Administration for Market Regulation (hereinafter referred to as the \"penalty decision\"), it can be seen that Alibaba's main fault is to implement the \"choose one\" monopoly behavior in the online retail platform service market in China, which constitutes an abuse of market dominance.</p><p>After fining Ali heavily, who is the next subject to be investigated? The capital market is most worried about the US Mission. April 10th is Saturday, and the stock market is closed. By April 12th, the first trading day after the announcement of Ali's heavy penalty, the stock price of Meituan plummeted by 5.03%, much larger than that of Tencent, JD.COM, Pinduoduo and other companies.</p><p>On April 13th, the third day after the State Administration for Market Regulation announced the results of Ali's anti-monopoly investigation, the State Administration for Market Regulation, together with the Central Network Information Office and the State Administration of Taxation, convened 34 Chinese Internet companies to hold an administrative guidance meeting, demanding that the warning role of Ali case be given full play, and each platform should have a comprehensive self-inspection and self-inspection within a one-month time limit, and thoroughly rectify item by item. The contents of rectification include abusing market dominance, forcing the implementation of \"choose one\", implementing \"pinch-tip mergers and acquisitions\" and \"burning money\" to seize the community group buying market, implementing \"big data killing\", ignoring counterfeiting, information leakage and tax-related illegal acts.</p><p>On April 14th, the Intermediate People's Court of Huai' an City, Jiangsu Province made a judgment on the unfair competition of Meituan: Beijing Sankuai Technology Co., Ltd. (Meituan) will compensate Shanghai Lazas Information Technology Co., Ltd. (hungry) for 352,000 yuan.</p><p>More than a month forward (March 3rd), the State Administration for Market Regulation announced that it would impose administrative penalties on the unfair pricing behavior of five community group buying enterprises, including Orange Heart Preferred, Duoduo Maicai, Meituan Preferred, Shihui Group and Food Enjoyment Club. Among them, four community group buying enterprises, such as Orange Heart Selection, Duoduo Maicai, Meituan Selection and Shihui Group, were fined 1.5 million yuan respectively, and the Food Enjoyment Club was fined 500,000 yuan.</p><p>In the past two months, due to the frequent investigation or punishment of Meituan, the company's share price has also suffered a certain impact, and its market value has evaporated by nearly HK$ 900 billion.</p><p>A legal practitioner told Ran Caijing that the Anti-Monopoly Law regulates the abuse of market dominance by market dominance. \"This means that both the subject identity of 'market dominance' and the abuse itself are indispensable in the definition of monopoly.\"</p><p>According to reports, Wang Xing mentioned in 2018 that the market share of Meituan accounted for about 60% of the whole market. In the past two years, the market share of Meituan takeout has continued to rise. Last year, Guangdong Catering Service Industry Association released data saying that the market share of Meituan Takeout in Guangdong Catering Takeout was as high as 60-90%, which has formed a de facto monopoly position.</p><p>People who have paid attention to the US Mission for a long time should still remember that in February last year, many catering associations issued a document bombarding the US Mission's high commission. For example, on February 21, 2020, Nanchong Hot Pot Association sent a letter to the local mayor's mailbox online, reporting the suspected commission increase, monopoly operation and unfair competition during the epidemic in the US Mission.</p><p>In the field of local life, Meituan is the well-deserved number one player, but it is estimated that by 2024, the market size of local life will reach 2.8 trillion yuan, while Meituan's revenue in 2020 will be only 114.79 billion yuan. That is to say, this market space is huge, and giants from all walks of life have also entered it. According to industry insiders, in the past 10 years, local life should be one of the most fierce tracks.</p><p>A chain take-out merchant in Nanjing told Ran Caijing that in the past, both Meituan and Hungry would introduce some preferential policies to encourage merchants to settle in Meituan or Hungry only on a single platform. \"It used to be called exclusive. For example, when it was exclusive to the United States Mission, you couldn't open a store when you were hungry. There was also an exclusive when you were hungry. However, the exclusive was all cancelled a few months ago. Since the supervision started anti-monopoly on a large scale, no one dared to mention the exclusive thing again.\"</p><p>In the article \"Heavy Punishment of Ali, Meituan Plunges\" published by Ran Finance, an insider of Meituan bluntly said: \"The amount of punishment for Ali is not the key point. The key point is that in the past, anti-monopoly only punished punitive measures, but now encouraging measures are not good. Every giant is having a hard time. How can we engage in activities in the future?\"</p><p>According to industry insiders, unlike Ali, which pays more attention to businesses, Meituan has always paid more attention to users. According to Wang Xing, Meituan does e-commerce with local services. The business model is that after communicating with merchants, Meituan provides discounted goods, which are then purchased by users and then consumed in offline stores. Meituan collects money from users and then purchases from merchants. Therefore, for the US Mission, users and traffic are the most important, while merchants, just suppliers, can be replaced at any time. \"This is also the fundamental reason why the relationship between businesses and the US Mission will be tense.\"</p><p>This time, the US Mission was investigated, and Ran Finance found four witnesses who chose one of the US Missions. Here are their experiences.</p><p><b>Refuse to \"choose one\" to be run</b></p><p><b>I ended up closing my shop</b></p><p><b>Liu Yun | 28 years old, former snail noodle shop merchant</b></p><p>Although I have not worked in the catering industry for more than half a year, when I learned that Meituan was investigated for suspicion of \"choosing one of the two\", I recalled that Meituan suppressed the opening of dual-platform merchants at the beginning, and I couldn't help but applaud.</p><p>I joined the catering industry in mid-2019. As a native of Guangxi, I chose to open a snail noodle shop in a third-tier city in Guangdong when I started my business for the first time. Although the area of the shop is not large, it still attracted many customers because I made great efforts in selecting ingredients and soup base.</p><p>At that time, in the local life market, the two strong patterns of Meituan and Hungry had taken shape. Basically, catering businesses couldn't avoid these two giants in the catering industry. Especially in the small street where I am located, more than 80% to 90% of the shops are connected to the take-out platform, so I have to access the online platform for promotion.</p><p>After opening the store, the salesmen of the two take-out platforms came to the door and invited me to settle in the platform. After comprehensively considering the manpower problem, I launched the Meituan take-out platform in the second half of 2019. It's not like I didn't think about the platform when I was hungry. However, from the beginning, I clearly knew that I didn't have much energy to take care of the two platforms, so I chose the Meituan platform, which was chosen by most stores around me.</p><p>I was connected with the salesman of the US Mission on all matters of settling in the platform. I still remember that the salesman gave me a commission ratio scheme ranging from 18-25%. As a merchant, my first reaction was to choose the lowest commission. Correspondingly, the salesman told me that if I chose the lowest commission, it also meant that I couldn't settle in other take-out platforms.</p><p>At first, I didn't care about the importance of this \"choose one\", mainly because when I first started catering, I only focused on business. Although online promotion was important, it was not the main option for me to be busy, so I didn't want to settle in other platforms.</p><p><img src=\"https://static.tigerbbs.com/88e669a56dabe58fec3af67779067dc4\" tg-width=\"550\" tg-height=\"366\" referrerpolicy=\"no-referrer\"></p><p>For a long time after settling in the Meituan platform, the main profit point of my store is still offline. There are only more than 30 online take-out orders every day. I will stop online orders when I am busy offline. However, the epidemic in early 2020 disrupted my business rhythm. After the offline resumption of work in April 2020, the daily running water of the store was basically zero. As a small store, although the operating cost is not much, I set my sights on online take-out in order to reduce losses and maintain my livelihood.</p><p>After the resumption of work, there are only a few orders a day on the take-out platform, and sometimes there are only ten orders, but it makes up for the fixed expenditures such as rent, water and electricity. At that time, I thought, since I want to focus my store operation online, why not also open the hungry platform?</p><p>I immediately began to prepare, asked and sorted out the information content of settling in Hungry. However, shortly after the launch of the hungry platform, the US Mission warned me that I violated the \"exclusive agreement\" and ordered me to remove from the hungry platform. After I refused, the US Mission began to make me stumble. First, the store delivery shrank, and then some activities in the US Mission were inexplicably frozen.</p><p>In order to solve the problem, I communicated with the salesman of the US Mission. Unexpectedly, when I contacted the salesman of the US Mission, the other party just told me that if I wanted to return to normal, I would go offline from the hungry platform, saying that since I chose the lowest commission when I signed the contract, it meant to become the exclusive merchant of the US Mission.</p><p>After many negotiations with the salesman without any results, I contacted the customer service of the US Mission, and the customer service of the US Mission was also blindly shaking the pot, saying in words, \"Subject to the operation of the salesman, they can't interfere and the like\". After that, the salesman came to the door and said that the commission ratio of the platform would be raised to 25%.</p><p>I communicated with the salesman about this again. I said that during the epidemic, the US Mission said that it wanted to support businesses, and it was not necessarily necessary to adjust the commission ratio because it did not obey the \"choose one\"; Furthermore, my store is just a small store with about ten orders a day, and it is not a top-ranked store. There is no need for the platform to block me. But the salesman remained indifferent. Seeing that I didn't agree to go offline, I was hungry, and my words were fierce.</p><p>After that negotiation, my shop ranked lower and lower in the US Mission, and even the shop was difficult to find. Shortly after the online business was \"blocked\" due to the platform run, the landlord of the store had to sell the store because of poor capital turnover, but I had to close the store. At the same time, the catering market was not good, so after closing the store in September last year, I went back to my hometown to do some small business. Now I just hope that Meituan will be fined a lot of money like Alibaba, so as to frustrate the spirit of the big platform.</p><p><b>Increase the rate of commission when you disagree</b></p><p><b>I can't escape the exclusive agreement of the US Mission</b></p><p><b>Yitang | 36-year-old Sichuan restaurant owner</b></p><p>I have been in the catering industry for nearly 10 years. I have tried everything from hot pot without technical content to Sichuan and Anhui cuisine cooking with fine secret recipes. Although the turnover has been rising in recent years, our net profit is getting less and less, especially after the online platform has squeezed into this track, which has made the catering industry more and more involved. It can be said that money in this industry is getting harder and harder to earn.</p><p>In 2018, I opened a Sichuan restaurant near Hefei World Financial Center, where there is a lot of traffic, and there is a big market for office workers to eat at noon.</p><p>After opening the shop, because I invited a chef with good skills, the dishes tasted authentic and the prices were affordable, my shop business was good. Not long after, people from Meituan and Hungry came over and asked me to download their system.</p><p>At that time, after the catering industry experienced the education of Meituan, public comments, word of mouth and hungry, consumers increasingly relied on such online platforms to order. Therefore, we inevitably signed the US Mission. When we first signed in to the US Mission, we also put on the shelves of goods when we were hungry, and didn't sign an exclusive agreement with any of them. However, the proportion of US Mission's commission to us was a little high, with others '18% and ours' 20%.</p><p>At that time, the discount given by the US Mission was stronger, and there were more customers from the US Mission, so we had no objection to this commission ratio. Later, due to the launch of many preferential activities, the traffic conversion rate of Meituan has reached 50% of the daily flow. It can be said that our store is inseparable from the online promotion of Meituan, and the traffic of hungry is much less.</p><p><img src=\"https://static.tigerbbs.com/657071bd545339e8aa56d69a9ed8364e\" tg-width=\"550\" tg-height=\"412\" referrerpolicy=\"no-referrer\">Photo/Courtesy of Interviewee</p><p>At this time, the salesman of the US Mission repeatedly told me that we should stop cooperating with Hungry and only cooperate with their US Mission. The reason he gave me is that Meitu has a high market share and is backed by a big tree, so the subsidies will be greater in the future. Moreover, Meituan and Dianping are interconnected, which will be more convenient in the management of customer reputation. If other families are chosen, their families will stop cooperating with us.</p><p>At that time, I felt that this system was extremely unreasonable. After complaining to customer service, although my shop was not removed from the shelves, my ranking plummeted. In the later stage, the US Mission informed me that the commission ratio had been mentioned from 20% to 25%. I can't accept it at this point, because 20% is the limit of what we can accept, and it is also a watershed for merchants to make profits.</p><p>25% What is this concept? It is equivalent to giving away all the profits of my whole take-out business to Meituan. With my monthly turnover of about 200,000 yuan, according to 60% gross profit, there will be about 120,000 gross profit. Rent, labor, water and electricity, staff dormitories, marketing expenses, etc. add up to about 80,000 yuan.</p><p>Among the turnover of 200,000 yuan, the US Mission has about 100,000 yuan. If it is about 20%, the expenditure given to the US Mission is 20,000 yuan. In this way, we will have a profit of 20,000 yuan per month; However, if the promotion point of the US Mission is raised to 25%, it will be 25,000 yuan to the US Mission, and there will only be more than 10,000 yuan left in our mom-and-pop store after more than a month of busy work, which is equivalent to our hard work for the US Mission for a month.</p><p>So, I made a decision to stop cooperating with the US Mission and only cooperate with Hungry. However, the market share of hungry in our city is too small, and the environment at that time is that everyone relies on online diversion, and I will only be squeezed to death by other restaurants when I do pure offline. No way, after two months offline, I obediently surrendered to the US Mission and said goodbye to being hungry.</p><p>However, in addition to the promotion of the US Mission, I also opened the official account on Tik Tok and Xiaohongshu, and will also do some daily marketing promotion. Surprisingly, the traffic of Tik Tok is also very good, especially recently, Tik Tok began to restart the local life business, which has given a lot of support to merchants. It will also find experts to help merchants promote and shoot for free, and we can also expand to a lot of new traffic. In fact, there will be a certain periodicity in the traffic of the US Mission, that is, it will be difficult to convert the traffic of the US Mission after a period of time. However, with the marketing of Tik Tok, our traffic will become more stable.</p><p>If in the later period, there are other platforms that can replace the US Mission, then we will abandon the US Mission without hesitation and choose other platforms, because the commission ratio of the US Mission is too ruthless. However, in the short term, we still need to wait for a certain opportunity.</p><p>Now, if you use a popular word, the catering industry is also seriously involved. Originally, everyone lived well, but as a result, when the US Mission came, on the surface, everyone's living space became larger, but in fact, it was more difficult, and the money they got was less. Nowadays, the catering industry is equivalent to paying several rentals, one offline rent and one online rent, and the US Mission receives a lot of commissions.</p><p><b>Two-footed boats, after being caught</b></p><p><b>Ah Wei | 32 years old Fast food restaurant owner Beijing</b></p><p>I choose to leave the intriguing workplace, but starting a business makes me feel more tired.</p><p>In the second half of 2020, I quit my business naked and opened a small fast food restaurant, not to make a lot of money, but just to live a relaxed life.</p><p>Choose fast food because of the low cost. You can open a shop in a few square meters without a chef, which is very suitable for entrepreneurs like me who don't have much savings. According to the general law of the industry, the bulk of the running water of fast food restaurants should be offline, but because of the small start-up capital, I have to give up a good position in site selection, which leads to online bound to become my main business position.</p><p><img src=\"https://static.tigerbbs.com/8a676935b4bc986c0e4002d1d75f6513\" tg-width=\"550\" tg-height=\"367\" referrerpolicy=\"no-referrer\"></p><p>I made up my mind at the beginning that I would enter both Meituan and Hungry platforms. The reason why I am so certain is that I escaped the workplace once in 2019 and had the experience of starting a business in partnership with others. Although it ended in failure, it also taught me the ability of Meituan and Hungry to divert the flow of offline stores.</p><p>It was also at that time that I learned about the \"exclusive agreement\" of the US Mission, so when I started my business this time, when I was faced with the regional manager of the US Mission and Amway's \"preferred merchant\", I knew that the previous \"exclusive agreement\" had just changed a \"vest\" and turned into a \"preferred merchant\", but the core condition of \"choosing one of the two\" has not changed.</p><p>However, this time, the lobbying of the US Mission is not as strong as a year ago. A year ago, when we cooperated with the US Mission, the regional manager was very direct. \"You can only choose one of the two. If you sign an exclusive agreement, you can no longer be hungry.\" In this conversation a year later, although the meaning expressed by the regional manager has not changed, the way has eased up a lot. He lobbied step by step for various reasons such as \"ranking high\", \"the order volume can be increased by half\" and \"taking less commission\", which made me the \"preferred merchant\".</p><p>I will also take advantage of it. Here, I have become the \"preferred merchant\" of the US Mission. Over there, I won't fall behind when I'm hungry.</p><p>In fact, many businesses do this. It's not that we don't keep our trust, but that small business is really difficult to do. Besides, such \"overlord clause\" itself is unreasonable. Take my fast food restaurant as an example. The daily turnover of the store is more than 1,000 yuan, while the daily platform promotion fee is 200-300 yuan, and the labor rent and utility fee is 800 yuan. Even if I settle in two platforms at the same time, I still lose money every day. Labor rent, water and electricity are fixed costs, and the promotion fee can't be reduced. The early sales can't rush up, and it will be more difficult to acquire customers online in the later period. In desperation, we can only take a deviant approach, just to lose less.</p><p>Even if you are still losing money, the change in turnover is still significant after the expansion of online business. Before entering the online platform, the daily turnover of my fast food restaurant was only 200-300 yuan. After expanding the online business, the total online and offline turnover gradually increased, from four to five hundred at the beginning to more than 1,000 yuan now.</p><p>I have a very real peer, and I really told the US Mission that I was still hungry. As a result, I was disqualified as a \"preferred merchant\". His store has no recommendation advantage, but other merchants who also step on two platforms insist on the \"hidden rule\". At dinner time, there are seven or eight bottom merchants door to door, while others are all \"yellow and blue\", and the doors are crowded. Only his store has a few scattered yellow. This is to force the little sheep to become an old fox. Later, he also learned to settle in two platforms.</p><p>As for the future, we can only take one step at a time. If it is found out by the US Mission, we can only withdraw from the \"preferred merchant\". We would rather increase the promotion fee than give up another platform. I still want to make the store bigger and become a chain store, but the problem is that now I am already in a state of loss. When it comes to that time, it is really uncertain which day I can last.</p><p><b>The first store signed an exclusive agreement</b></p><p><b>The second store decisively settled in the dual platform</b></p><p><b>Da Mao | Small Bowl Dish Takeout Merchant</b></p><p>I am a witness to the \"choose one\" event of the US Mission.</p><p>Three years ago, I joined a small bowl of food take-out brand. The franchise fee plus site selection and preliminary labor investment was about 100,000 yuan. At first, I settled in both Hungry and Meituan platforms. The person who joined the guide told me that if it was operated properly, it would take almost 2-3 months to get back and start making profits.</p><p>The first two months of doing it are a good start, because the site is good, the taste is good, and the dishes are abundant, so the number of orders received is increasing every day. Seeing that the momentum was getting better and better, the business manager of the US Mission came up and asked me to choose between the US Mission and Hungry. Moreover, the other party also threatened me to remove my store from the shelves or move the location to a remote place if I didn't make a choice.</p><p>Because I had just done take-out at that time, I was a little afraid of the platform, and I expected the platform to recommend my store more, so I gritted my teeth and agreed. After agreeing, Meituan asked me to sign a strategic agreement for exclusive cooperation, requiring me to participate in Meituan's promotional activities unconditionally, and I agreed.</p><p><img src=\"https://static.tigerbbs.com/7a018e147080e6ed392a3dee01e97c9f\" tg-width=\"550\" tg-height=\"353\" referrerpolicy=\"no-referrer\"></p><p>After closing the store where I was hungry, the number of orders received on weekdays immediately dropped a lot. It was originally planned to return the capital in 2-3 months, but in fact, it didn't start to make a profit until the fourth or fifth month. However, I have already calculated it. I heard that those stores that didn't sign exclusive agreements with the US Mission were really closed for no reason.</p><p>Later, the voice of \"anti-monopoly\" became louder and louder, and the US Mission dared not be blatantly \"overbearing\". My store has been in business for more than two years, and my income and reputation have gradually increased, so I plan to open another one in another business district. When I opened a new store this time, the business manager of Meituan didn't ask me to sign an exclusive, but just told me what the advantages of signing an exclusive would be, such as fewer deductions, hoping that I could sign an exclusive with Meituan.</p><p>In the past two years of take-out, I found that many users are used to choosing the take-out platform. Although there are more people using Meituan, there are also many users who are hungry, and many users are only used to using one platform. If I don't settle in the store in Hungry, I won't be able to get these customers on the Hungry platform. Due to this consideration, I didn't choose to sign an exclusive agreement this time, or did I settle in the new store.</p><p>Since there is no exclusive agreement, the deduction points given to me by Meituan are very high, but compared with only doing it on one platform of Meituan, even if the deduction points are increased, it is worth it.</p><p>In fact, dual-platform operation takes more effort, but I resist being forced to stay on a certain platform. Choosing which platform to settle in or multi-platform should be the merchant making a choice based on his own needs, rather than letting the merchant become cannon fodder for the strong monopoly of the platform.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://finance.sina.com.cn/tech/csj/2021-04-27/doc-ikmxzfmk9209725.shtml\">燃次元</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ac8ba300095aa1d7469e63485ef42d4c","relate_stocks":{"03690":"美团-W"},"source_url":"http://finance.sina.com.cn/tech/csj/2021-04-27/doc-ikmxzfmk9209725.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1130005982","content_text":"文/朱晓宇 冯晓亭\n4月26日16点30分，市场监管总局官网发文称，近日，国家市场监管总局根据举报，依法对美团实施“二选一”等涉嫌垄断行为立案调查。\n美团官方微博很快回应，称今日（4月26日），美团接到国家市场监管总局通知，依法对公司涉嫌垄断行为立案调查。公司将积极配合监管部门调查，进一步提升业务合规管理水平，保障用户以及各方主体合法权益，促进行业长期健康发展，切实履行社会责任。目前公司各项业务正常运行。\n以往喜欢在饭否上更新动态并评论事件的美团创始人王兴，这一天，很沉默。\n这也是国家市场监管总局在4月10日宣布重罚阿里之后的又一个大动作。\n4月10日，阿里巴巴被国家市场监管总局处以182.28亿元的反垄断罚款。从国家市场监管总局下发的行政处罚决定书（ 下称“处罚决定书” ）可以看出，阿里巴巴的主要过错是在中国境内网络零售平台服务市场实施“二选一”垄断行为，构成滥用市场支配地位。\n重罚阿里后，谁是下一个被调查的对象？资本市场最担忧的是美团。4月10日是周六，股市休市，等到4月12日，也就是重罚阿里消息公布后的第一个交易日，美团的股价就大跌5.03％，比腾讯、京东、拼多多等公司的股价跌幅都要大的多。\n4月13日，也就是国家市场监管总局公布对阿里反垄断调查结果的第三天，国家市场监管总局会同中央网信办、税务总局召集34家中国互联网公司召开行政指导会，要求充分发挥阿里案的警示作用，各平台限期一个月全面自检自查、逐项彻底整改。整改的内容包括滥用市场支配地位、强迫实施“二选一”、实施“掐尖并购”“烧钱”抢占社区团购市场、实施“大数据杀熟”、漠视假冒伪劣、信息泄露以及实施涉税违法行为等问题。\n4月14日，江苏省淮安市中级人民法院就美团不正当竞争行为作出判决：北京三快科技有限公司（美团）将向上海拉扎斯信息科技有限公司（饿了么）赔偿35.2万元。\n时间再往前推一个多月（3月3日），市场监管总局宣布，对橙心优选、多多买菜、美团优选、十荟团、食享会等五家社区团购企业不正当价格行为作出行政处罚。其中，对橙心优选、多多买菜、美团优选、十荟团等四家社区团购企业分别处以150万元罚款的行政处罚，对食享会处以50万元罚款的行政处罚。\n近2个月来，由于美团频频被调查或处罚，也让该公司股价受到了一定冲击，其市值已经蒸发近9000亿港元。\n一位法律从业者告诉燃财经，《反垄断法》是针对市场支配地位者的滥用市场支配地位行为进行规制，“这意味着‘市场支配地位者’的主体身份和滥用行为本身二者，在垄断界定上缺一不可。”\n据报道，王兴在2018年时就曾提到美团市场份额约占整个市场60%。近两年，美团外卖市场份额持续上升。去年，广东省餐饮服务行业协会发布数据称，美团外卖在广东餐饮外卖的市场份额高达60-90%，已经形成事实上的垄断地位。\n长期关注美团的人应该还记得，去年2月份，多地餐饮协会曾发文炮轰美团高佣金。比如，2020年2月21日，南充市火锅协会网上致信当地市长信箱，举报美团疫情期间涉嫌涨佣金、垄断经营及不正当竞争的行为。\n在本地生活领域，美团是当之无愧的头号玩家，但据测算，到2024年，本地生活的市场规模将达到2.8万亿元，而美团在2020年全年的营收仅为1147.9亿元，也就是说，这个市场空间巨大，各路巨头也纷纷杀入其中，业内人士称，近10年来，本地生活应该是厮杀最剧烈的赛道之一。\n南京的一家连锁外卖商家向燃财经表示，以前美团和饿了么都会推出一些优惠政策，鼓励商家只入驻美团或饿了么单一平台。“以前是叫独家，比如上美团独家，就不能去饿了么开店，饿了么也有独家，但是独家在几个月前就全部取消了，自从监管开始大举反垄断，就没人敢再提独家这个事了。”\n在燃财经发布的《重罚阿里，美团大跌》一文中，美团的一位内部人士直言：“对阿里的惩罚金额不是重点，重点是以前反垄断只罚惩罚性措施，现在鼓励性措施也不行了，家家巨头都不好过，以后还怎么搞活动？”\n业内人士表示，与阿里更重视商家不同，美团一直更重视用户。按王兴的说法，美团做的是本地服务的电子商务。商业模型是，美团与商家沟通后，提供打折的商品，然后由用户购买，再去线下商店消费。美团跟用户收钱，然后跟商家采购。所以，对于美团来说，用户和流量是最重要的，而商家，只是供应商，是可以随时替换的。“这也是商家与美团，关系会比较紧张的根本原因。”\n此次美团被调查，燃财经找到了4位美团二选一的亲历者，以下是他们讲述的自己的经历。\n拒绝“二选一”被挤兑\n我最终关了自己的小店\n刘芸 | 28岁 前螺蛳粉店铺商家\n虽然我不干餐饮行业已有大半年时间，但在得知美团因涉嫌“二选一”被立案调查时，我回想起美团当初打压开通双平台商家的行为，还是禁不住拍手称快。\n我是2019年中旬加入的餐饮行业，作为广西人的我，第一次创业便选择在广东一个三线小城市开一家螺蛳粉店。小店面积虽不大，但由于我在选料、汤底上还是下足了功夫，所以也还是吸引了不少客户。\n当时，本地生活市场中，美团和饿了么的两强格局已经成型，基本上做餐饮的商家都无法回避这两家餐饮行业的巨头。特别是我所在那条小街上，八九成以上店铺都接上了外卖平台，所以我更得要接入线上的平台做推广。\n开店之后，两家外卖平台的业务员都上门邀请过我入驻平台。在综合考虑人手问题后，我是在2019年下半年上线美团外卖平台，饿了么平台也不是没有想过，但是一开始我就明确知道自己没太多精力兼顾俩平台，所以就选择周围大部分店铺都选的美团平台。\n入驻平台各事项我是和美团业务员对接的，我还记得当初业务员给了我18-25%不等的抽成比例方案，作为商家我自然第一反应选择最低那档抽成，相应的，业务员告知我如果选择最低档抽成，也意味着我就不能入驻其他外卖平台。\n起初我并不在意这种“二选一”的重要性，主要是刚开始做餐饮只顾着经营，线上推广虽然重要吗，但并不是我操忙的主要选项，也就没想着入驻其他平台。\n\n入驻美团平台后很长一段时间，我的店铺主要盈利点还是在线下，每天只有三十多单线上外卖单，有事线下忙的时候我还会停止线上订单。但2020年初发生的疫情将我的经营节奏都给打乱了，2020年4月线下复工后，门店每天流水基本都为零，作为一家小店铺，虽然经营成本不算多，但是出于减少损失维持生计考虑，我将目光放在了线上外卖。\n复工后，外卖平台上的量一天也只有几单，多的时候才有上十单，但算弥补了房租水电等固定支出。我那时候就想，我既然要将店铺经营重心放在线上，那么何不也将饿了么平台开通了呢？\n我立马着手准备了，询问并整理了入驻饿了么的资料内容。但上线饿了么平台不久，美团这边就告诫我违反了“独家协议”，并勒令我从饿了么下架，我拒绝之后美团开始给我使绊子，先是店铺派送配送收缩，然后还有就是参加美团一些活动被莫名冻结。\n为了将问题得到解决，我和美团业务员进行了沟通，没想到的是，和美团业务员进行联系时，对方只是告知我，要想恢复正常，那就从饿了么平台下线，说当初签约时候既然选择最低档抽成那就意味着要成为美团独家商家。\n和业务员进行多次交涉仍未有任何结果后，我与美团客服进行了联系，而美团客服也在一味甩锅，言语间都在说，“以业务员操作为准，他们无法干涉之类的”。之后，业务员上门表示，将平台的抽成比例要涨到25%。\n我和业务员对此再次进行沟通，我说原本疫情期间，美团就说要扶持商家，不见得有因为不服从“二选一”而要调整抽成比例的；再者，我的店铺只是一个每天十单左右的小店铺，又不是排名靠前的门店，平台没必要对我进行封杀。但是业务员仍然无动于衷，见我不同意下线饿了么，言语就比较激烈。\n那次交涉后，我的店铺更是在美团上排名越发靠后，甚至店铺也很难找到。线上生意因平台挤兑遭到“封锁”后不久，门店房东因为资金周转不灵要将店铺出售，无奈我只好关店，同时餐饮业行情也不好，于是在去年9月份关店后，我便回了老家干点小生意。现在我只希望美团像阿里巴巴一样被罚一大笔钱，也好挫挫大平台的锐气。\n一言不合就提高抽佣比例\n美团的独家协议我逃不掉\n一堂｜36岁 川菜店老板\n我在餐饮行业做了快10年了，从不需要技术含量的火锅，到精细秘方的川菜、徽菜烹饪，我都尝试过，虽然这些年的营业额都在上升，但是我们的净利润反而越来越少，尤其是线上平台挤入这个赛道后，让餐饮行业越来越内卷了，可以说这个行业的钱是越来越难挣。\n2018年，我在合肥环球金融中心附近开了一家川菜馆，那里人流量多，仅是上班族中午吃饭，就有很大的市场。\n开店之后，因为请到手艺不错的大厨，菜品味道正宗，价格实惠，我的店生意就不错。没多久，美团和饿了么的人都找过来让我下载他们的系统。\n当时，餐饮行业经历过美团、大众点评、口碑和饿了么的教育以后，消费者越来越依赖这样的线上平台点单。于是，我们也不可避免地签了美团。刚开始签到美团的时候，我们也有在饿了么上架商品，并没有与任何一家签订独家协议，但是美团对我们的抽佣比例有点高，别人是18%，我们是20%。\n当时，美团给出的优惠力度更大，从美团来的顾客更多，所以我们对于这个抽佣比例也没有异议。到了后面，由于推出的优惠活动很多，美团的流量转化率已经达到日流水的50%，可以说我们店已经离不开美团的线上推广了，而饿了么的流量就相较而言少很多。\n图/受访者提供\n这个时候，美团的业务员再三向我表示，要我们停了和饿了么的合作，只和他们美团合作。他给我的理由是，美图的市场占有率高，背靠大树，以后的补贴力度会更大，并且美团和大众点评是互通联动，在顾客口碑的管理上会更加方便，而如果选择了其他家，他们家就会停止与我们的合作。\n当时我觉得这个制度极其不合理，在跟客服投诉了一圈之后，虽然没有下架我的商铺，但是我的排名直线下降。到了后期，美团方面通知我说，抽佣比例已经从20%提到了25%。到了这一步我就无法接受了，因为20%是我们能接受的极限，也是商家盈利的分水岭。\n25%这是什么概念，相当于我的整个外卖业务的全部利润都让给了美团。以我每月20万元左右的营业额，按60%的毛利计算，会有12万左右的毛利。租金、人工、水电气、员工宿舍、营销费用等加起来一共有8万元左右。\n20万元的营业额中美团约有10万元，如果是20%左右的提点，给到美团的就是2万元的支出，这样算下来，我们自己每月会有2万元的利润；但如果美团的提点提升到25%，给到美团的就是2.5万元，我们夫妻店忙活一个多月就只剩一万多元，相当于我们辛辛苦苦干一个月，是给美团打工了。\n于是，我做了一个决定，就是停止了与美团的合作，只跟饿了么合作。但是奈何我们这个城市饿了么的市场份额太少，而且当时的环境就是，大家都依靠线上导流，我做纯线下只会被其他餐饮店给挤死。没办法，自己在线下倒腾了两个月后，我又乖乖地向美团缴械投降，告别饿了么。\n但是在美团做推广之余，我还在抖音和小红书上开通了官方号，也会做一些日常的营销推广。比较惊喜的是，抖音的流量也很好，尤其是最近抖音开始重启本地生活业务，给商家做了大量的扶持，也会找达人帮助商家免费推广和拍摄，我们也能拓展到了很多新流量。在美团的流量中，其实会存在一定的周期性，就是会间隔一段时间，美团的流量就难以得到转化，而有了抖音的营销以后，我们的流量就变得更加稳定了。\n如果后期，有其他的平台起来了，能替代掉美团，那么我们会毫不犹豫地抛弃掉美团，选择其他平台，因为美团的抽佣比例实在太狠了。但是短时间来看，还需要一定的等待机会。\n现在如果用一个比较流行的词来说，就是餐饮行业也在严重内卷。本来大家都活得好好的，结果美团一来，表面上让大家的生存空间变大了，实际上也是更难了，到手的钱也更少了。现在的餐饮行业相当于是交好几份租，线下一份租金和线上一份租金，美团收的抽佣份额并不少。\n脚踏两只船，被查到了再说\n阿伟 | 32岁 快餐店老板 北京\n我选择离开勾心斗角的职场，创业却让我感觉心更累。\n2020年下半年，我裸辞创业，开了一家小小的快餐店，不为挣什么大钱，只为能活得轻松自在些。\n选择快餐是因为成本低。几平米就能开家店，不需要厨师，非常适合我这种没有太多积蓄的创业者。按行业的普遍规律来说，快餐店流水的大头应该在线下，但因为启动资金少，我在选址上不得不放弃好位置，这就导致线上势必成为我的主要经营阵地。\n\n一开始我就打定主意，美团和饿了么两个平台我都要进。之所以如此笃定，是因为我在2019年就逃离过一次职场，有过与别人合伙创业的经历，虽然以失败告终，但也让我领教了美团和饿了么两大平台为线下门店导流的能力。\n也是在那个时候，我领教了美团的“独家协议”，所以这次创业，面对美团区域经理跟我安利“优选商家”时，我就知道以前的“独家协议”只是换了个“马甲”，摇身一变成了“优选商家”，只是“二选一”的核心条件没有变。\n只不过，这一次美团的游说倒没有一年前那么强势。一年前，我们跟美团合作的时候，区域经理非常直接，“只能二选一，签了独家协议就不能再用饿了么”。而一年后的这场对谈中，区域经理表达的意思虽然没有变，但方式缓和了很多，以“排名靠前”、“订单量能提高一半”、“抽成少”等种种理由一步步游说，让我成为“优选商家”。\n我也将计就计，这边，我成了美团的“优选商家”，那边，饿了么我也不落下。\n其实很多商家都是这么干的，不是我们不守信，而是小本生意真的很难做，况且这样的“霸王条款”本身就不合理。以我的快餐店为例，店铺每天的营业额是1000多元，而每天的平台推广费是200-300元，人工房租水电费要800元，即使同时入驻两个平台，我每天还是在亏钱。人工房租水电是固定成本，推广费又不能减，前期销量冲不上去，后期线上获客会更难，无奈之下我们只能剑走偏锋，只为亏得少点。\n即使还在亏钱，线上业务拓展后，营业额的变化还是显著的。没进驻线上平台前，我的快餐店每天的营业额只有200-300元，扩展了线上业务后，线上线下的营业总额逐步提升，从一开始的四五百到现在能达到1000多元。\n我有个很实在的同行，实打实地跟美团说自己还上了饿了么，结果被取消了“优选商家”的资格。他的店没了推荐优势，但同样脚踏两个平台的其他商家却坚持“隐秘的规则”，到了饭点儿，门挨门的七八家底商，别人家都是“黄蓝相间”，门庭若市，只有他的店零星出现几抹黄色。这就是逼着小绵羊变成老狐狸，后来他也学会了入驻两家平台。\n至于以后，我们也只能走一步看一步了，要是被美团查出来的话，那只能退出“优选商家”，宁可增加推广费，也不能舍掉另外一个平台。我还想着把店做大，做成连锁店，但问题是，现在我都已经是亏损的状态了，真到了那个时候，能坚持到哪一天真就说不准了。\n第一家店签了独家协议\n第二家店果断入驻双平台\n大毛 | 小碗菜外卖商户\n我是美团“二选一”事件的亲历者。\n三年前，我加盟了某个小碗菜外卖品牌，加盟费加上选址、前期人工投入，差不多10万元左右，最开始饿了么和美团两家平台我都入驻了，加盟指导的人告诉我，运营得当的话，差不多2-3个月就能回本开始盈利。\n刚做的头两个月算是开门红，因为选址不错，加上口味好、菜样也丰富，接到的单量每天都在增多。眼看着势头越来越好的时候，美团的业务经理就找上来了，让我在美团和饿了么之间二选一。并且，对方还威胁我，如果不做出选择，就要把我的店铺下架，或者把定位迁到偏远的地方。\n因为当时刚做外卖，心里对平台有些畏惧，还指望平台能多推荐我的店呢，于是我咬牙同意了。同意以后，美团要求我签署了一份独家合作的战略协议，要求我无条件参与美团的促销活动，我也同意了。\n\n关掉饿了么上的店以后，平日里的接单量立刻下降了不少，原计划2-3个月回本，实际上做到第四五个月才开始盈利。不过我已经算好的了，听说没和美团签独家协议的那些店，真的被无理由关闭了。\n后来，“反垄断”的声音越来越大，美团不敢明目张胆的“霸道”了。我的店做了两年多，慢慢把收入和口碑也做上来了，于是我又计划着在另外一个商区再开一家。这次开新店，美团的业务经理没有让我必须签独家了，只是告诉我签独家会有哪些好处，例如扣点少一些，希望我能够和美团签独家。\n做外卖这两年，我发现很多用户在选择外卖平台上是习惯的，虽然用美团的人多一点，但是饿了么的用户也不少，而且很多用户只习惯用一个平台，如果我不把店入驻进饿了么，就会一直获取不到饿了么平台上的这部分顾客。出于这样的考量，这次我没有选择签独家协议，还是将新店入驻进了饿了么。\n由于没有签独家协议，美团给我的扣点很高，但相比只在美团一家平台做，即使是提高了扣点，也是值得的。\n其实双平台运营更费精力，但是我很抗拒被强制要求留在某一个平台，选择入驻哪个平台或者入驻多平台，应该是商家出于自己的需求做出抉择，而不是让商家沦为平台强垄断的炮灰。","news_type":1,"symbols_score_info":{"03690":0.9}},"isVote":1,"tweetType":1,"viewCount":3985,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":376293479,"gmtCreate":1619128831591,"gmtModify":1704719953329,"author":{"id":"3567976866742592","authorId":"3567976866742592","name":"牛牛火龙","avatar":"https://static.tigerbbs.com/8a938bb8bfa1113447917df6a83cbedd","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3567976866742592","idStr":"3567976866742592"},"themes":[],"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/376293479","repostId":"1118443658","repostType":4,"isVote":1,"tweetType":1,"viewCount":3485,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":371515877,"gmtCreate":1618960663999,"gmtModify":1704717407359,"author":{"id":"3567976866742592","authorId":"3567976866742592","name":"牛牛火龙","avatar":"https://static.tigerbbs.com/8a938bb8bfa1113447917df6a83cbedd","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3567976866742592","idStr":"3567976866742592"},"themes":[],"htmlText":"OK","listText":"OK","text":"OK","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/371515877","repostId":"2128841545","repostType":4,"repost":{"id":"2128841545","kind":"news","pubTimestamp":1618928147,"share":"https://ttm.financial/m/news/2128841545?lang=en_US&edition=fundamental","pubTime":"2021-04-20 22:15","market":"us","language":"zh","title":"Musk will be the first trillionaire, and SpaceX will be no less than Tesla in the future","url":"https://stock-news.laohu8.com/highlight/detail?id=2128841545","media":"腾讯美股","summary":"“马斯克也许是这个世界上最优秀的工程师。”亿万富翁、资产经理人巴伦（Ron Baron）评价马斯克，“我估计他会成为这个世界上第一个万亿富翁。”哪怕已经卖掉了一些特斯拉股票，巴伦旗下最大基金之一依然将","content":"<p>\"Musk is perhaps the best engineer in the world.\" Ron Baron, a billionaire and asset manager, said of Musk. \"I estimate he will become the first trillionaire in the world.\" Even if he has already sold some<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Stock, one of Barron's largest funds still allocates 41% of its funds to the stocks of electric vehicle giants, and he himself has almost become the number one Tesla cattle in the world. At the same time, Barron's own net wealth has grown substantially as a result, nearly doubling between March 2020 and now.</p><p><img src=\"https://static.tigerbbs.com/98012af433f60c243519cfe411fffbf2\" tg-width=\"1080\" tg-height=\"737\" referrerpolicy=\"no-referrer\"></p><p>Sometimes, when it comes to making money by investing in Tesla stock, people think that it is only the patent of millennials (equivalent to post-80s plus post-90s) or Robinhood retail investors, but is that really the case? Not so, billionaire asset manager Ron Baron and his many retired clients will tell you. Although these elderly people don't brush short videos much, and they don't use the latest teleconference systems to work from home, they are not laggards of the times-one of the main contributors to Barron's mutual fund being able to provide them with an average annual return of 38% in the past five years is Tesla, a heavyweight stock.</p><p>Even after selling some Tesla shares, one of Barron's largest funds still allocates 41% of its funds to the shares of electric vehicle giants, and he himself has almost become the number one Tesla cattle in the world. At the same time, Barron's own net wealth has grown substantially as a result, nearly doubling between March 2020 and now.</p><p>In total, Barron manages seventeen funds, two of which have invested heavily in Tesla stock. For example, the $7.3 billion-asset Baron Partners fund, which he and his son, Michael Baron, manage, returned nearly 150 percent last year. By the end of 2020, 47% of the fund's investments were concentrated in Tesla stock. Even if they cashed in some of the gains at the beginning of this year, the stock still accounted for as much as 41% of the fund as of the end of March.</p><p>The $671 million Baron Focused Growth Fund, managed by Baron and another son, David Baron, returned 122% last year. Tesla shares accounted for 39% of the fund's total assets at the end of 2020 and 32% at the end of the first quarter.</p><p>\"Tesla is the most important investment in my career,\" Barron said.</p><p>At the end of 2020, the Barron family became Tesla's 12th largest shareholder. Among Tesla's top 50 institutional investors, the Barron fund family accounts for the highest proportion of the stock's total investment portfolio, reaching 12%. In addition, noteworthy major shareholders include Baillie Gifford of Scotland, who allocates 11% of her portfolio to Tesla shares, and ARK Invest of Cathie Wood, which accounts for 8.3% of her total portfolio.</p><p>Barron said that he started to build a position in Tesla stock in 2014, when the company went public for only four years. In 2016, he further increased his holdings in Tesla. At that time, the total investment was $387 million, and the average cost was $43 per share after taking into account the stock splitting factor. Since then, he has not added positions. As Tesla's stock soared, reaching $750 a share by the end of last week, his customers naturally got a good return.</p><p>While the fund he managed was brave because of Tesla, Barron's own wealth was soaring all the way. According to Forbes' estimate, Barron's net worth was $2.3 billion in March 2020, and now it has reached $4.5 billion, thanks in large part to Tesla stock, which has exploded by 728% in these twelve months.</p><p>So far in 2021, though, things seem a little less than ideal. Although on the whole, U.S. stocks have got a good start, and as investors are becoming more and more optimistic about the prospects of economic restart and recovery, the market keeps hitting new highs. At the same time, the epidemic has not really passed after all, and it is still a worrying existence, and the fear of sharp inflation in the future is increasing day by day.</p><p>After rising more than sevenfold last year, Tesla shares struggled in 2021, falling 8.5% in the first quarter. During the same period, the performance of two funds, Baron Partners and Baron Focused Growth, was naturally dragged down, with returns of-0.44% and 0.02% respectively in the quarter, far behind the 8% of the S&P 500.</p><p>However, Barron, now 78, doesn't care about it. He is as confident and optimistic about the market prospects as usual. \"I believe in the long term,\" he said. \"I'm an optimist.\"</p><p>The highly regarded and prominent buy-hold investor founded his own investment management firm, Baron Capital, in 1982, with assets originally only $10 million. In the decades since, his investments continued to be strong, particularly in the 1990s and 2000s, when Barron's name became increasingly prominent through successive investments in small, growing businesses. Currently, his family of Baron Funds Funds manages approximately $52 billion in assets. The costs of these funds are really not low: Baron Partners has an annual operating expense ratio of 2.22% and Baron Focused Growth also has 1.35%. Still, Barron's stock-picking talents are really worth the price.</p><p>Although many investors are now trying to predict how the US economy will develop next, what policies Biden will have, or how interest rates will change, Barron's mind is not here at all. He still insists on his seemingly boring but effective method. Barron's company focuses on finding high-growth businesses that have a long-term competitive advantage. \"We invested with the expectation that the value of this investment will double every five years in the future.\"</p><p>From this perspective, it can be said that Tesla is the kind of stock that best meets Barron's needs. That's certainly inseparable from its CEO, Elon Musk, whose net wealth, according to Forbes, is already close to $180 billion. \"He may be the best engineer in the world.\" Barron commented on Musk. \"I estimate that he will become the first trillionaire in the world.\"</p><p>Before the outbreak of the coronavirus pandemic, Barron invited investors and the media to throw a big party in Manhattan every year, and invited top entertainers, such as Faith Hill, Tim McGraw, Jon Bon Jovi, and others. Like many of Barron's fund clients, many of these investors have retired and have barely invested since the 1990s. One could never imagine that these people would end up so bullish about a rising electric car company and a CEO whose comments have been accompanied by controversy.</p><p>In early March, Barron announced that his company had sold 1.9 million Tesla shares in the six months to February 2021, at an average selling price of $629.40. He did this to help clients \"mitigate risk\" because the stock is already too large in the portfolio. Another reason for this is that Baron Partners uses leverage, and the money from selling these shares can be used to pay off debt.</p><p>However, Barron's long-term bullish position on Tesla has not wavered at all. He still firmly believes that Tesla's share price will rise to $2,000 in the next decade, nearly three times its current level.</p><p>Barron said that although many people still call him \"Tesla kid\", he is actually very interested in Musk's unlisted rocket company SpaceX. \"It is entirely possible that the company will ultimately be on par with Tesla in size.\" Barron expects the money invested in the company to return thirty times, if not fifty times, over the next decade.</p><p>At present, Barron's company has invested as many as hundreds of millions of dollars in Musk's rocket company, which just ended a round of financing in February this year, and the corresponding valuation has reached $74 billion. Barron is particularly excited about the company's upcoming satellite broadband service, Starlink, which he believes will bring in hundreds of billions of revenue in the future.</p><p>\"I really hope that in a few years, everyone will call me 'SpaceX Kid'.\"</p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Musk will be the first trillionaire, and SpaceX will be no less than Tesla in the future</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMusk will be the first trillionaire, and SpaceX will be no less than Tesla in the future\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">腾讯美股</strong><span class=\"h-time small\">2021-04-20 22:15</span>\n</p>\n</h4>\n</header>\n<article>\n<p>\"Musk is perhaps the best engineer in the world.\" Ron Baron, a billionaire and asset manager, said of Musk. \"I estimate he will become the first trillionaire in the world.\" Even if he has already sold some<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Stock, one of Barron's largest funds still allocates 41% of its funds to the stocks of electric vehicle giants, and he himself has almost become the number one Tesla cattle in the world. At the same time, Barron's own net wealth has grown substantially as a result, nearly doubling between March 2020 and now.</p><p><img src=\"https://static.tigerbbs.com/98012af433f60c243519cfe411fffbf2\" tg-width=\"1080\" tg-height=\"737\" referrerpolicy=\"no-referrer\"></p><p>Sometimes, when it comes to making money by investing in Tesla stock, people think that it is only the patent of millennials (equivalent to post-80s plus post-90s) or Robinhood retail investors, but is that really the case? Not so, billionaire asset manager Ron Baron and his many retired clients will tell you. Although these elderly people don't brush short videos much, and they don't use the latest teleconference systems to work from home, they are not laggards of the times-one of the main contributors to Barron's mutual fund being able to provide them with an average annual return of 38% in the past five years is Tesla, a heavyweight stock.</p><p>Even after selling some Tesla shares, one of Barron's largest funds still allocates 41% of its funds to the shares of electric vehicle giants, and he himself has almost become the number one Tesla cattle in the world. At the same time, Barron's own net wealth has grown substantially as a result, nearly doubling between March 2020 and now.</p><p>In total, Barron manages seventeen funds, two of which have invested heavily in Tesla stock. For example, the $7.3 billion-asset Baron Partners fund, which he and his son, Michael Baron, manage, returned nearly 150 percent last year. By the end of 2020, 47% of the fund's investments were concentrated in Tesla stock. Even if they cashed in some of the gains at the beginning of this year, the stock still accounted for as much as 41% of the fund as of the end of March.</p><p>The $671 million Baron Focused Growth Fund, managed by Baron and another son, David Baron, returned 122% last year. Tesla shares accounted for 39% of the fund's total assets at the end of 2020 and 32% at the end of the first quarter.</p><p>\"Tesla is the most important investment in my career,\" Barron said.</p><p>At the end of 2020, the Barron family became Tesla's 12th largest shareholder. Among Tesla's top 50 institutional investors, the Barron fund family accounts for the highest proportion of the stock's total investment portfolio, reaching 12%. In addition, noteworthy major shareholders include Baillie Gifford of Scotland, who allocates 11% of her portfolio to Tesla shares, and ARK Invest of Cathie Wood, which accounts for 8.3% of her total portfolio.</p><p>Barron said that he started to build a position in Tesla stock in 2014, when the company went public for only four years. In 2016, he further increased his holdings in Tesla. At that time, the total investment was $387 million, and the average cost was $43 per share after taking into account the stock splitting factor. Since then, he has not added positions. As Tesla's stock soared, reaching $750 a share by the end of last week, his customers naturally got a good return.</p><p>While the fund he managed was brave because of Tesla, Barron's own wealth was soaring all the way. According to Forbes' estimate, Barron's net worth was $2.3 billion in March 2020, and now it has reached $4.5 billion, thanks in large part to Tesla stock, which has exploded by 728% in these twelve months.</p><p>So far in 2021, though, things seem a little less than ideal. Although on the whole, U.S. stocks have got a good start, and as investors are becoming more and more optimistic about the prospects of economic restart and recovery, the market keeps hitting new highs. At the same time, the epidemic has not really passed after all, and it is still a worrying existence, and the fear of sharp inflation in the future is increasing day by day.</p><p>After rising more than sevenfold last year, Tesla shares struggled in 2021, falling 8.5% in the first quarter. During the same period, the performance of two funds, Baron Partners and Baron Focused Growth, was naturally dragged down, with returns of-0.44% and 0.02% respectively in the quarter, far behind the 8% of the S&P 500.</p><p>However, Barron, now 78, doesn't care about it. He is as confident and optimistic about the market prospects as usual. \"I believe in the long term,\" he said. \"I'm an optimist.\"</p><p>The highly regarded and prominent buy-hold investor founded his own investment management firm, Baron Capital, in 1982, with assets originally only $10 million. In the decades since, his investments continued to be strong, particularly in the 1990s and 2000s, when Barron's name became increasingly prominent through successive investments in small, growing businesses. Currently, his family of Baron Funds Funds manages approximately $52 billion in assets. The costs of these funds are really not low: Baron Partners has an annual operating expense ratio of 2.22% and Baron Focused Growth also has 1.35%. Still, Barron's stock-picking talents are really worth the price.</p><p>Although many investors are now trying to predict how the US economy will develop next, what policies Biden will have, or how interest rates will change, Barron's mind is not here at all. He still insists on his seemingly boring but effective method. Barron's company focuses on finding high-growth businesses that have a long-term competitive advantage. \"We invested with the expectation that the value of this investment will double every five years in the future.\"</p><p>From this perspective, it can be said that Tesla is the kind of stock that best meets Barron's needs. That's certainly inseparable from its CEO, Elon Musk, whose net wealth, according to Forbes, is already close to $180 billion. \"He may be the best engineer in the world.\" Barron commented on Musk. \"I estimate that he will become the first trillionaire in the world.\"</p><p>Before the outbreak of the coronavirus pandemic, Barron invited investors and the media to throw a big party in Manhattan every year, and invited top entertainers, such as Faith Hill, Tim McGraw, Jon Bon Jovi, and others. Like many of Barron's fund clients, many of these investors have retired and have barely invested since the 1990s. One could never imagine that these people would end up so bullish about a rising electric car company and a CEO whose comments have been accompanied by controversy.</p><p>In early March, Barron announced that his company had sold 1.9 million Tesla shares in the six months to February 2021, at an average selling price of $629.40. He did this to help clients \"mitigate risk\" because the stock is already too large in the portfolio. Another reason for this is that Baron Partners uses leverage, and the money from selling these shares can be used to pay off debt.</p><p>However, Barron's long-term bullish position on Tesla has not wavered at all. He still firmly believes that Tesla's share price will rise to $2,000 in the next decade, nearly three times its current level.</p><p>Barron said that although many people still call him \"Tesla kid\", he is actually very interested in Musk's unlisted rocket company SpaceX. \"It is entirely possible that the company will ultimately be on par with Tesla in size.\" Barron expects the money invested in the company to return thirty times, if not fifty times, over the next decade.</p><p>At present, Barron's company has invested as many as hundreds of millions of dollars in Musk's rocket company, which just ended a round of financing in February this year, and the corresponding valuation has reached $74 billion. Barron is particularly excited about the company's upcoming satellite broadband service, Starlink, which he believes will bring in hundreds of billions of revenue in the future.</p><p>\"I really hope that in a few years, everyone will call me 'SpaceX Kid'.\"</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202104202119307992d997&s=b\">腾讯美股</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/bdb163c34f9a56cb2303a711b096678d","relate_stocks":{"TSLA":"特斯拉"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202104202119307992d997&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2128841545","content_text":"“马斯克也许是这个世界上最优秀的工程师。”亿万富翁、资产经理人巴伦（Ron Baron）评价马斯克，“我估计他会成为这个世界上第一个万亿富翁。”哪怕已经卖掉了一些特斯拉股票，巴伦旗下最大基金之一依然将41%的资金配置在电动汽车巨头的股票当中，而他本人也几乎成为了全世界的头号特斯拉牛派。与此同时，巴伦本人的净财富也因此大幅增长，从2020年3月到现在几乎翻了一番。\n\n有些时候，说起投资特斯拉股票赚钱，人们会觉得只有千禧世代（相当于80后加90后）或者Robinhood散户们的专利，但是事实真是那样吗？亿万富翁、资产经理人巴伦（Ron Baron）和他众多已经退休的客户会告诉你，绝非如此。这些老人家虽然不怎么刷短视频，也不使用现在最新的各种电话会议系统在家办公，但是他们并不是时代的落伍者——巴伦的共同基金过去五年间之所以能够为他们提供38%的年均回报率，主要功臣之一就是重仓股特斯拉。\n哪怕已经卖掉了一些特斯拉股票，巴伦旗下最大基金之一依然将41%的资金配置在电动汽车巨头的股票当中，而他本人也几乎成为了全世界的头号特斯拉牛派。与此同时，巴伦本人的净财富也因此大幅增长，从2020年3月到现在几乎翻了一番。\n巴伦总共管理着十七只基金，其中有两只都大力度投资了特斯拉股票。比如，旗下资产73亿美元的Baron Partners基金是由他和儿子迈克尔（Michael Baron）亲手打理的，去年的回报率接近150%。截至2020年年底时，该基金47%的投资都集中在了特斯拉股票当中。哪怕今年年初，他们兑现了部分利得，但是截至3月底，该股依然在基金当中占据着高达41%的比例。\nBaron Focused Growth基金是巴伦和另外一个儿子戴维（David Baron）一起管理，旗下资产6.71亿美元，去年的回报率达到122%。特斯拉股票在基金总资产当中的占比，2020年年底时为39%，第一季度结束时为32%。\n“特斯拉是我职业生涯当中最重要的投资。”巴伦如是说。\n2020年底时，巴伦基金家族成为了特斯拉排名第十二的大股东。在特斯拉的最大前五十机构投资者当中，巴伦基金家族是该股在自身总投资组合当中占比最高的，达到了12%。此外，值得瞩目的大股东还包括苏格兰的巴美列捷福（Baillie Gifford），将投资组合的11%配置在了特斯拉股票当中，以及“女股神”伍德（Cathie Wood）的ARK Invest，特斯拉在她的总投资组合当中占比8.3%。\n巴伦介绍说，他是2014年开始建仓特斯拉股票的，当时该公司上市也不过四年，2016年，他进一步增持特斯拉，当时的总投资是3.87亿美元，计入拆股因素，平均成本为每股43美元。从那之后，他就再没有加仓。伴随特斯拉股票狂飙突进，至上周结束时已经达到了每股750美元，他的客户自然也就获得了不菲的回报。\n在管理的基金因为特斯拉而表现神勇时，巴伦自己的财富也在一路猛增。根据《福布斯》的估算，巴伦的净身家2020年3月时为23亿美元，而现在已经达到了45亿美元，这很大程度上都要归功于特斯拉股票，后者在这十二个月时间当中爆炸式上涨了728%。\n不过，2021年迄今为止，局面似乎就有点不那么理想了。虽然整体而言，美股获得了一个不错的开局，伴随投资者对经济重启和复苏的前景判断越来越乐观，大盘不断创下新高，但是与此同时，疫情毕竟没有真正过去，依然是个让人担心的存在，而对于未来通货膨胀猛烈窜升的恐惧更是与日俱增。\n在去年上涨了七倍以上之后，特斯拉股价2021年表现颇为挣扎，第一季度就下跌了8.5%。同期之内，Baron Partners和Baron Focused Growth两只基金的表现自然也受到了拖累，当季回报率分别为-0.44%和0.02%，被标普500指数的8%远远抛在了身后。\n不过，现年七十八岁的巴伦对此并不在意，和往常一样信心满满，对市场前景满心乐观。“我相信长期。”他表示，“我就是个乐天派。”\n这位备受推崇的著名买进持有投资人于1982年创建了自己的投资管理公司Baron Capital，最初旗下资产只有1000万美元。从那之后的几十年间，他的投资持续表现强势，尤其是在20世纪90年代和21世纪00年代，靠着投资于小型成长型企业的连续成功，巴伦的名头变得日益响亮。目前，他的Baron Funds基金家族管理着大约520亿美元资产。这些基金的成本着实不低：Baron Partners年度操作费用比率为2.22%，Baron Focused Growth也有1.35%。不过，巴伦的选股才能确实值得这个价钱。\n虽然许多投资者现在都在努力预测接下来美国经济会怎样发展，拜登会有怎样的政策出炉，或者是利率会怎样变化等，但是巴伦的心思全然不在这里，他依然坚持着自己看似乏味，但切实有效的方法。巴伦的公司专注于寻找那些拥有长期竞争优势的高成长企业。“我们投资时所怀抱的预期就是，这笔投资的价值将在未来每五年翻一番。”\n如果从这方面着眼，可以说特斯拉是最符合巴伦需求的那种股票了。这当然与其首席执行官马斯克（Elon Musk）分不开，根据《福布斯》的数据，这位先锋派企业家的净财富已经接近1800亿美元。“他也许是这个世界上最优秀的工程师。”巴伦评价马斯克，“我估计他会成为这个世界上第一个万亿富翁。”\n新冠病毒疫情爆发前，巴伦每年都要请投资者和媒体在曼哈顿开一次盛大的派对，并请来顶级的艺人助兴，比如菲丝·希尔（Faith Hill）、蒂姆·麦格罗 (Tim McGraw)、琼·邦·乔飞（Jon Bon Jovi）等。和巴伦的许多基金客户一样，这些投资者很多也都已经退休，从20世纪90年代以来就几乎不再投资，人们完全想不到，这些人到最后会如此看好一家电动汽车新星企业，和一位言论一直伴随着争议的首席执行官。\n3月上旬，巴伦宣布，他的公司在截至2021年2月的六个月时间当中已经卖掉了190万股特斯拉股票，平均售价629.40美元。他这么做是为了帮助客户“减轻风险”，因为该股在投资组合当中所占比例已经过大了。另外一个这么做的理由是，Baron Partners是使用杠杆手段的，卖掉这些股票所得的资金可以用来偿还债务。\n不过，巴伦对特斯拉的长期看好立场丝毫没有动摇，他依然坚信，特斯拉的股价在未来十年之内将涨至2000美元，相当于现在的近三倍。\n巴伦说，虽然现在许多人依然将他称作是“特斯拉小子”，但是他实际上对马斯克尚未上市的火箭公司SpaceX也兴趣十足。“该公司最终的体量完全可能与特斯拉不相上下。”巴伦预计，投入该公司的资金在未来十年内将获得三十倍，甚至是五十倍的回报。\n目前，巴伦的公司已经向马斯克的火箭公司投资多达数亿美元，后者今年2月刚刚结束了一轮融资，相应的估值已经达到了740亿美元。巴伦对该公司即将推出的卫星宽带服务Starlink尤其感到振奋，他认为这一业务未来将带来千亿量级的收入。\n“我真希望再过几年，大家就会叫我‘SpaceX小子’了。”","news_type":1,"symbols_score_info":{"TSLA":0.9}},"isVote":1,"tweetType":1,"viewCount":1625,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}