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- luckyplateluckyplate
  ·2021-05-04
  apple might lost more money again from this .
  Apple and Epic Games Trial Has Started. What to Know
  Apple‘s legal battle with Epic Gameskicked off in earneston Monday—an event Wedbush analyst Dan Ives likened to “Game of Thrones.” Whether that’s because it’s a high-stakes clash of titans with far-reaching political ramifications or because it’s a much-hyped affair that’s destined to disappoint is not yet clear.Ives seems to lean toward the former, but he thinks Apple will come out on top. “Apple has successfully defended its App Store moat again and again with this time being no different in o
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The update attempted to bypass 30% fees imposed by Apple’s App Store andAlphabet‘s Google Play platforms.<i>Fortnite</i>was promptly removed from the platforms that day. Epic respondedwith lawsuitsand a public relations campaign that focused on antitrust concerns.</p>\n<p>Epic’s lawsuit comes as lawmakers and regulators in the U.S.and Europescrutinize App Store fees for similar reasons. Last month, representatives from Apple (AAPL)andAlphabetdefended their platforms, while others fromSpotify Technology,Match Group,and Tilecriticized the tech giants’ practices.</p>\n<p>An October report from the House Antitrust Subcommittee accused both companies, as well asFacebook(FB) andAmazon.com(AMZN) of unfairly crushing competition. It argued Apple hadmonopoly powerover software distribution to iOS devices, to the detriment of competitors, app developers, and consumers. Since then, both Apple and Google have announced programs to lower fees forsmaller developers, in apparent efforts to improvepublic relations.</p>\n<p>“While other app makers such as Netflix and Spotify have battled Apple, Epic’s moves are unprecedented and now through its trial will test the waters around Apple’s 30% fee and App Store structure to end Apple’s ‘unreasonable and unlawful practices’ according to the original complaint filed in U.S. District Court in California,” Ives wrote.</p>\n<p>The lawsuit itself will focus on whether Apple’s App Store practices violate antitrust laws. For investors, Ives notes that Apple’s services business is among its key segments, which Ives values at $1.3 trillion, noting that it is key to the company’s future monetization efforts.</p>\n<p>“This is a high stakes game of poker being played as Apple needs to make sure the Epic challenge, which is very timely in light of anti-trust swirls and growing opposition to Big Tech within the Beltway, does not create a ripple effect which developers and regulators globally are watching carefully,” Ives wrote.</p>\n<p>He expects a ruling will likely come in the next three weeks. From there, he’ll be watching for any ripple effects that could impact the App Store’s positioning and its fees. Ives said a negative ruling for Apple would be “a major gut punch to the App Store crown jewel monetization engine.” He still maintained an Outperform rating on the stock with a $185 price target.The trial is set to pick back up around 11:30 a.m. EDT.</p>","source":"lsy1610680873436","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple and Epic Games Trial Has Started. 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What to Know\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-04 18:31 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.barrons.com/articles/the-apple-epic-games-trial-starts-today-heres-what-investors-need-to-know-51620055404?mod=hp_LATEST><strong>Barron's</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Apple‘s legal battle with Epic Gameskicked off in earneston Monday—an event Wedbush analyst Dan Ives likened to “Game of Thrones.” Whether that’s because it’s a high-stakes clash of titans with far-...</p>\n\n<a href=\"https://www.barrons.com/articles/the-apple-epic-games-trial-starts-today-heres-what-investors-need-to-know-51620055404?mod=hp_LATEST\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.barrons.com/articles/the-apple-epic-games-trial-starts-today-heres-what-investors-need-to-know-51620055404?mod=hp_LATEST","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1159960732","content_text":"Apple‘s legal battle with Epic Gameskicked off in earneston Monday—an event Wedbush analyst Dan Ives likened to “Game of Thrones.” Whether that’s because it’s a high-stakes clash of titans with far-reaching political ramifications or because it’s a much-hyped affair that’s destined to disappoint is not yet clear.\nIves seems to lean toward the former, but he thinks Apple will come out on top. “Apple has successfully defended its App Store moat again and again with this time being no different in our opinion,” Ives wrote in a note on Sunday.\nIn their opening arguments Monday, Epic’s legal team painted the iOS mobile operating system as a “walled garden” meant to “lock users in and prevent users from switching away from the Apple ecosystem,”according to The Wall Street Journal.\nApple attorney Karen Dunn argued that Apple’s practices to limit iPhone app downloads to the App Store and handle all in-app transactions helps ensure privacy, security and quality for consumers.\nEpic Games CEO Tim Sweeney also testified, arguing that Apple, through its App Store, makes more in profits from apps made by others than the developers themselves.\nLast summer, Epic Gamesreleased an updateto the mobile versions of its hugely popularFortnitevideogame. The update attempted to bypass 30% fees imposed by Apple’s App Store andAlphabet‘s Google Play platforms.Fortnitewas promptly removed from the platforms that day. Epic respondedwith lawsuitsand a public relations campaign that focused on antitrust concerns.\nEpic’s lawsuit comes as lawmakers and regulators in the U.S.and Europescrutinize App Store fees for similar reasons. Last month, representatives from Apple (AAPL)andAlphabetdefended their platforms, while others fromSpotify Technology,Match Group,and Tilecriticized the tech giants’ practices.\nAn October report from the House Antitrust Subcommittee accused both companies, as well asFacebook(FB) andAmazon.com(AMZN) of unfairly crushing competition. It argued Apple hadmonopoly powerover software distribution to iOS devices, to the detriment of competitors, app developers, and consumers. Since then, both Apple and Google have announced programs to lower fees forsmaller developers, in apparent efforts to improvepublic relations.\n“While other app makers such as Netflix and Spotify have battled Apple, Epic’s moves are unprecedented and now through its trial will test the waters around Apple’s 30% fee and App Store structure to end Apple’s ‘unreasonable and unlawful practices’ according to the original complaint filed in U.S. District Court in California,” Ives wrote.\nThe lawsuit itself will focus on whether Apple’s App Store practices violate antitrust laws. For investors, Ives notes that Apple’s services business is among its key segments, which Ives values at $1.3 trillion, noting that it is key to the company’s future monetization efforts.\n“This is a high stakes game of poker being played as Apple needs to make sure the Epic challenge, which is very timely in light of anti-trust swirls and growing opposition to Big Tech within the Beltway, does not create a ripple effect which developers and regulators globally are watching carefully,” Ives wrote.\nHe expects a ruling will likely come in the next three weeks. From there, he’ll be watching for any ripple effects that could impact the App Store’s positioning and its fees. Ives said a negative ruling for Apple would be “a major gut punch to the App Store crown jewel monetization engine.” He still maintained an Outperform rating on the stock with a $185 price target.The trial is set to pick back up around 11:30 a.m. EDT.","news_type":1},"isVote":1,"tweetType":1,"viewCount":244,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}