Tesla Must Face The Comeback Of Affordable ICE Vehicles
SummaryTesla has grown its sales while traditional automakers have shrunk.The chip shortage has driven the average transaction price of a new car higher than the price of a Model 3.This is unsustainable and as production returns, prices will drop.Tesla will need to respond with lower prices to be price competitive, which will hurt profitability, or it could face demand or growth risks.What's happened?It's hardly a splurge in today's market.A Model 3 costs "just" 30% more than the cheapest Honda