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- TIAN24TIAN24
  ·2022-01-15
  Business must continue to innovate to survive, look forward to what Spotify will bring
  Can Spotify Become the Next Google?
  Spotify's advertising strategy could take the audio industry to the next level.
  Can Spotify Become the Next Google?
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- TIAN24TIAN24
  ·2022-01-15
  Seems like competition does not help to drive price down and benefit consumer?
  Netflix Is Raising Subscription Prices: Here's What You Need To Know
  Netflix Inc(NASDAQ:NFLX) is raising its United States monthly subscription prices by $1 to $2 per mo
  Netflix Is Raising Subscription Prices: Here's What You Need To Know
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While there are certainly a number of factors that have helped Alphabet reach this rare size, the company&#39;s general recipe for success has consisted of pairing eyeballs with unique targeting capabilities for advertisers.</p><p>Though <a href=\"https://laohu8.com/S/SPOT\"><b>Spotify</b> </a> is only a fraction of Alphabet&#39;s size, the audio-streaming giant is trying to replicate that same model, only for ears instead of eyes. Let&#39;s see whether or not the strategy can pay off.</p><h2>Spotify&#39;s advertising model</h2><p>Spotify first got its start by pioneering the &#34;freemium&#34; model for the music industry. After meeting some initial resistance from music labels about an ad-supported experience, Spotify focused most of its efforts on driving subscriptions. However, over the last couple of years, that focus has begun to change.</p><p>With the recent push into alternative forms of audio such as podcasts, audiobooks, live chats, and more, the company&#39;s advertising segment is seeing an increasing focus from Spotify&#39;s management team. CEO Daniel Ek was even quite candid about this on Spotify&#39;s second-quarter conference call when he said, &#34;Admittedly, this is an area where I previously didn&#39;t spend much time, but it&#39;s become impossible to ignore.&#34;</p><p>By the end of this year, Spotify expects to surpass 400 million total monthly active users (MAUs). In order to capitalize on all those ears, Spotify has built out a comprehensive marketplace for advertisers known as the Spotify <a href=\"https://laohu8.com/S/ADNC\">Audience</a> Network (SPAN).</p><p>SPAN allows advertisers of any size to promote their message across different forms of audio while targeting individual users based on their listening habits -- something traditional radio can&#39;t offer. Although the advertising inventory on SPAN is currently limited to podcasts or individual slots in between songs, Spotify has announced plans to add audiobooks to its platform which could serve as yet another audio format for advertisers.</p><h2>Increasing measurability</h2><p>For a long time, measuring the effectiveness of advertising campaigns was difficult. There was even a popular saying in marketing that &#34;half of advertising spend is wasted, the trouble is, you don&#39;t know which half.&#34;</p><p>Fortunately, today this problem is muted. Thanks to companies like Google, not only can advertisers reach a massive audience, but they can also assess the performance of their ad campaigns due to analytics. Audio-based ads, however, haven&#39;t made nearly as much headway in terms of measurability.</p><p>To help address this pain point, last week, Spotify began rolling out call-to-action cards for podcast ads. Now, when advertisers run a podcast ad campaign using the Spotify <a href=\"https://laohu8.com/S/1AZ.SI\">Audience</a> Network, they can include a customizable interactive pop-up with phrases like &#34;buy now&#34; or &#34;download.&#34;</p><p>For example, let&#39;s say <b>Ulta Beauty</b> was running a campaign with a 25% discount and wanted to target females between the ages of 20 and 30 who are in their car and like listening to dating-related podcasts. Spotify could provide that. And on top of it, Ulta can now add a call-to-action card with the phrase &#34;Get Coupon.&#34; This new interactive feature should not only reduce friction for listeners but should also help advertisers assess the effectiveness of their ad spending.</p><h2>Can Spotify become Google?</h2><p>Although comparing any company to Google feels discrediting to the remarkable business Google has built over the years, the value that Spotify provides to advertisers in audio bears a passing resemblance to what companies like Alphabet or <b><a href=\"https://laohu8.com/S/FB\">Meta Platforms</a></b> (NASDAQ:FB) were able to do for the digital advertising space.</p><p>As Spotify continues to build out more functionality and include new types of audio into its advertising network, investors should expect to see the ad segment grow quickly as a percentage of Spotify&#39;s overall revenue. Last quarter, advertising only accounted for 13%, but Ek stated that he believes it could potentially comprise up to 40% or more over the next five to 10 years.</p></body></html>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Can Spotify Become the Next Google?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCan Spotify Become the Next Google?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-01-14 22:07 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2022/01/14/can-spotify-become-the-next-google/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Alphabet , the parent company of the search giant Google, has delivered remarkable financial results over the last two decades and today sits at a market cap of roughly $1.9 trillion. While there are ...</p>\n\n<a href=\"https://www.fool.com/investing/2022/01/14/can-spotify-become-the-next-google/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4548":"巴美列捷福持仓","SPOT":"Spotify Technology S.A.","GOOG":"谷歌"},"source_url":"https://www.fool.com/investing/2022/01/14/can-spotify-become-the-next-google/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2203712618","content_text":"Alphabet , the parent company of the search giant Google, has delivered remarkable financial results over the last two decades and today sits at a market cap of roughly $1.9 trillion. While there are certainly a number of factors that have helped Alphabet reach this rare size, the company's general recipe for success has consisted of pairing eyeballs with unique targeting capabilities for advertisers.Though Spotify  is only a fraction of Alphabet's size, the audio-streaming giant is trying to replicate that same model, only for ears instead of eyes. Let's see whether or not the strategy can pay off.Spotify's advertising modelSpotify first got its start by pioneering the \"freemium\" model for the music industry. After meeting some initial resistance from music labels about an ad-supported experience, Spotify focused most of its efforts on driving subscriptions. However, over the last couple of years, that focus has begun to change.With the recent push into alternative forms of audio such as podcasts, audiobooks, live chats, and more, the company's advertising segment is seeing an increasing focus from Spotify's management team. CEO Daniel Ek was even quite candid about this on Spotify's second-quarter conference call when he said, \"Admittedly, this is an area where I previously didn't spend much time, but it's become impossible to ignore.\"By the end of this year, Spotify expects to surpass 400 million total monthly active users (MAUs). In order to capitalize on all those ears, Spotify has built out a comprehensive marketplace for advertisers known as the Spotify Audience Network (SPAN).SPAN allows advertisers of any size to promote their message across different forms of audio while targeting individual users based on their listening habits -- something traditional radio can't offer. Although the advertising inventory on SPAN is currently limited to podcasts or individual slots in between songs, Spotify has announced plans to add audiobooks to its platform which could serve as yet another audio format for advertisers.Increasing measurabilityFor a long time, measuring the effectiveness of advertising campaigns was difficult. There was even a popular saying in marketing that \"half of advertising spend is wasted, the trouble is, you don't know which half.\"Fortunately, today this problem is muted. Thanks to companies like Google, not only can advertisers reach a massive audience, but they can also assess the performance of their ad campaigns due to analytics. Audio-based ads, however, haven't made nearly as much headway in terms of measurability.To help address this pain point, last week, Spotify began rolling out call-to-action cards for podcast ads. Now, when advertisers run a podcast ad campaign using the Spotify Audience Network, they can include a customizable interactive pop-up with phrases like \"buy now\" or \"download.\"For example, let's say Ulta Beauty was running a campaign with a 25% discount and wanted to target females between the ages of 20 and 30 who are in their car and like listening to dating-related podcasts. Spotify could provide that. And on top of it, Ulta can now add a call-to-action card with the phrase \"Get Coupon.\" This new interactive feature should not only reduce friction for listeners but should also help advertisers assess the effectiveness of their ad spending.Can Spotify become Google?Although comparing any company to Google feels discrediting to the remarkable business Google has built over the years, the value that Spotify provides to advertisers in audio bears a passing resemblance to what companies like Alphabet or Meta Platforms (NASDAQ:FB) were able to do for the digital advertising space.As Spotify continues to build out more functionality and include new types of audio into its advertising network, investors should expect to see the ad segment grow quickly as a percentage of Spotify's overall revenue. Last quarter, advertising only accounted for 13%, but Ek stated that he believes it could potentially comprise up to 40% or more over the next five to 10 years.","news_type":1},"isVote":1,"tweetType":1,"viewCount":266,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9005150552,"gmtCreate":1642210736241,"gmtModify":1676533693008,"author":{"id":"4096804001946650","authorId":"4096804001946650","name":"TIAN24","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4096804001946650","idStr":"4096804001946650"},"themes":[],"htmlText":"Seems like competition does not help to drive price down and benefit consumer?","listText":"Seems like competition does not help to drive price down and benefit consumer?","text":"Seems like competition does not help to drive price down and benefit consumer?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9005150552","repostId":"1150861329","repostType":4,"repost":{"id":"1150861329","pubTimestamp":1642205849,"share":"https://ttm.financial/m/news/1150861329?lang=&edition=fundamental","pubTime":"2022-01-15 08:17","market":"us","language":"en","title":"Netflix Is Raising Subscription Prices: Here's What You Need To Know","url":"https://stock-news.laohu8.com/highlight/detail?id=1150861329","media":"Benzinga","summary":"Netflix Inc(NASDAQ:NFLX) is raising its United States monthly subscription prices by $1 to $2 per mo","content":"<html><head></head><body><p><b>Netflix Inc</b>(NASDAQ:NFLX) is raising its United States monthly subscription prices by $1 to $2 per month depending on the plan.</p><p>The price increase will help Netflix pay for new programming in order to remain competitive in the increasingly crowded streaming space.</p><p>&#34;We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget,&#34; a Netflix spokesperson told Reuters.</p><p>Netflix&#39;s standard plan, which previously cost $13.99 per month, has been raised to $15.49 per month in the U.S. The basic plan was raised to $9.99 per month, up from $8.99, and the premium plan was increased from $17.99 to $19.99 per month.</p><p>Prices were also raised in Canada by similar amounts.</p><p>The price increases have already been put in place for new Netflix customers and existing customers will see price changes on their upcoming monthly bills.</p><p><b>Why It Matters:</b> Netflix is facing increasing competition from<b> Walt Disney Co&#39;s</b>(NYSE:DIS) Disney+ and <b>AT&amp;T Inc&#39;s</b>(NYSE:T) HBO Max.</p><p>Netflix&#39;s subscriber growth slowed in 2021following a surge in subscribers during the previous, pandemic-stricken year. However, growth concerns were eased by some of the company&#39;s biggest hits like &#34;Squid Game,&#34; which became the company&#39;s biggest TV show ever last year.</p><p>Netflix is set to announce its quarterly financial results after the market closes on Jan. 20.</p><p><b>NFLX Price Action:</b> Netflix has traded as low as $478.54 and as high as $700.98 over a 52-week period.</p><p>The stock was up 1.25% at $525.69 today.</p></body></html>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Netflix Is Raising Subscription Prices: Here's What You Need To Know</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNetflix Is Raising Subscription Prices: Here's What You Need To Know\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-01-15 08:17 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/trading-ideas/long-ideas/22/01/25062857/netflix-is-raising-subscription-prices-heres-what-you-need-to-know><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Netflix Inc(NASDAQ:NFLX) is raising its United States monthly subscription prices by $1 to $2 per month depending on the plan.The price increase will help Netflix pay for new programming in order to ...</p>\n\n<a href=\"https://www.benzinga.com/trading-ideas/long-ideas/22/01/25062857/netflix-is-raising-subscription-prices-heres-what-you-need-to-know\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.benzinga.com/trading-ideas/long-ideas/22/01/25062857/netflix-is-raising-subscription-prices-heres-what-you-need-to-know","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1150861329","content_text":"Netflix Inc(NASDAQ:NFLX) is raising its United States monthly subscription prices by $1 to $2 per month depending on the plan.The price increase will help Netflix pay for new programming in order to remain competitive in the increasingly crowded streaming space.\"We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget,\" a Netflix spokesperson told Reuters.Netflix's standard plan, which previously cost $13.99 per month, has been raised to $15.49 per month in the U.S. The basic plan was raised to $9.99 per month, up from $8.99, and the premium plan was increased from $17.99 to $19.99 per month.Prices were also raised in Canada by similar amounts.The price increases have already been put in place for new Netflix customers and existing customers will see price changes on their upcoming monthly bills.Why It Matters: Netflix is facing increasing competition from Walt Disney Co's(NYSE:DIS) Disney+ and AT&T Inc's(NYSE:T) HBO Max.Netflix's subscriber growth slowed in 2021following a surge in subscribers during the previous, pandemic-stricken year. However, growth concerns were eased by some of the company's biggest hits like \"Squid Game,\" which became the company's biggest TV show ever last year.Netflix is set to announce its quarterly financial results after the market closes on Jan. 20.NFLX Price Action: Netflix has traded as low as $478.54 and as high as $700.98 over a 52-week period.The stock was up 1.25% at $525.69 today.","news_type":1},"isVote":1,"tweetType":1,"viewCount":268,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}