To The Moon

In order to discover "growth" companies that can grow for decades, Philip Fisher invented the "15 points" theory, which advocates that investors should go back to the real world to understand the company and uncover the "fundamental characteristics" of the company The "15 Points" theory is a way for investors to go back to the real world to understand companies and uncover their "fundamental characteristics.Source: koniukhchaslau.comAccording to Fisher, the 15 Essentials is an art rather than a skill, which requires the user to invest time in honing it on the one hand, and to be creative enough on the other. The importance of the 15 points is not in the questions themselves, but in the way of thinking and the perspective that these questions present, and they should be the beginning o