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AMC's 'apes' gave it a lifeline. Now, its CEO wants to use the meme frenzy as a springboard for growth

AMC has pivoted back to an offensive strategy on a bet that its retail investors will stick with the company long enough for it to recoup its pandemic losses.Since the January stock surge, some retail investors have used social media to attack anyone who shares negative opinions of AMC.AMC Entertainmentmade a gutsy move Tuesday. The movie theater chain has pivoted back to an offensive strategy on a bet that its retail investors will stick with the company long enough for it to recoup its pandemi
AMC's 'apes' gave it a lifeline. Now, its CEO wants to use the meme frenzy as a springboard for growth

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