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酒业观察 | 可口可乐与RIO接连加码,低度酒市场能否爆发?

有分析认为,国际饮料巨头可口可乐和一直聚焦低度酒的国内预调酒龙头RIO在同一日“加码”中国低度酒市场,是巧合,也是趋势。近几年,资本对于低度酒赛道也很是青睐。截至6月4日,在天眼查官网上,近1-5年成立的有关“低度酒”的公司条目达125条。年轻人是低度酒市场的主力谁在消费低度酒?从长远发展角度来看,低度酒未来或许会成为一个高速增长的酒水市场细分赛道,但竞争也将会十分激烈。
酒业观察 | 可口可乐与RIO接连加码,低度酒市场能否爆发?

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