1.85億男生關注美妝博主，男人也愛美！
據媒體報道，近日，QuestMobile發佈的2021男性消費洞察報告顯示，今年4月，美妝KOL行業男性受衆的月活去重用戶規模達1.85億，主要集中在25-30歲這個年齡段，佔比25.2%。19-24歲和31-35歲分別佔比17.2%和17.1%。 由此看來，隨着短視頻、直播等傳播媒介的發展，美妝類KOL的影響正在向男性用戶滲透，男性“顏值管理”覺醒，但1.85億這個數據還是有些超乎我們想象。[眼眼]$藍城兄弟(BLCT)$ $愛美客(300896)$
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