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2021-06-28

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Danish media firms join forces to seek payment deal with Facebook, Google

By Tim Barsoe COPENHAGEN, June 28 (Reuters) - Denmark's media industry is banding together to nego

Danish media firms join forces to seek payment deal with Facebook, Google

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Representatives of 29 Danish media companies, including state broadcaster DR, partly state-funded TV2, as well as most major newspaper publishers, will gather on Friday for their first meeting.   \"We believe that a collective management of our rights will make for the best and most fair value regarding big tech's use of our content,\" Stig Orskov, chief executive of media company JP/Politikens Hus, told Reuters.   Negotiations with Google    and Facebook    will begin after Friday's meeting, Orskov said. Talks with other tech companies, such as Twitter    could follow, he added.   The move comes after a change in the EU copyright directive last year will make sharing platforms such as Google and Facebook have to install filters to prevent users from uploading copyrighted material, such as news.     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