360又要做造車界的“價格屠夫”了:瞄準老對手小米和雷軍,老周打算做15萬以下智能車市場:

1.最近,伴隨着360進入造車市場,這條曾經的“互聯網鮎魚”,可能將再次攪動國內造車市場。而近日,360創始人周鴻禕表示,哪吒和360的機會在15萬以下的智能車,按照摩爾定律和網絡效應,以後會讓每個人都用上智能車,從而最大化科技平權。這意味着360如同當天攪動手機市場類似,要用價格戰來攪動造車市場這片紅海。

2.周鴻禕爲什麼要堅持造15萬以下的車呢?他給出的理由是,中國15萬以下的車大概佔了中國所有車型總銷量的70%,如果這個市場不打開,那意味着智能電動車永遠是小衆產品。爲此,他還拿手機舉例,稱當前千元機與高端手機,在微信等軟件體驗上差異不大。

3.今年3月底,雷軍宣佈小米進入造車領域。雷軍表示,小米汽車將定價在10萬-30萬元之間。而作爲老鄉+老對手的周鴻禕,這次直接將360和哪吒的汽車定價15萬內,似乎是針對小米和雷軍的一次行爲。而曾經在手機行業的兩家對手,以價格戰著稱的小米和360,這次似乎要在造車上又要彼此針對了吧。$三六零(601360)$$小米集團-W(01810)$$百度(BIDU)$

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