To The Moon

I've been watching the situation in the US with interest for the past few years. It seems that the customers are slowly creating parallel economies - one for Democrats and one for Republicans. The people are rich enough so they can afford to choose products from a company that shared their beliefs.

So far it does appear that Republicans are better able to mobilize in order to boycott (Budlight) as well as to protect their own companies/products they like that the Democrats are attempting to boycott (Hogwarts Legacy).

Anyhow, the most recent examples started with Budlight. I shared my analysis and the position I showed is still in the chart. The company is in a struggle to obtain new customers and/or retain the old base and moreover, has just been sued for marketing the beer to children. If their official numbers are precise, the sales of all Anheuser-Busch $Anheuser-Busch Inbev SA(BUD)$ products are down and the Budlight trademark may be dead for good.

This momentum sparked another attempt at Cors who is a direct competitor of Budlight as its March advert went viral and is interpreted by many as an attack against man. But they also benefited from the Budlight boycott. So far I am not sure if there is any measurable impact on their brand, but they did go down along with the rest of the stock market putting my position in profit.

The last targeted brand is ironically called 'Target' $Target(TGT)$ . They published an LGBTQ+ promotion clothes collection for children that haven't even reached puberty yet. This is, of course, raising some eyebrows as to how children that can not drink beer, get a tattoo, drive a car, etc. can possibly make decisions with lifelong consequences. I didn't open any position on Target as I failed to anticipate the scale at which this may grow into. Plus there just wasn't a technical setup.

It is possible this list will grow but so far these are opportunities enough. It isn't immoral to short the market. It is not our fault or decision that the company elected leadership that fails to connect with its customers, yet we may be part of purging this incompetence out of the markets, curing them as a result.

Good luck! $Molson Coors(TAP)$