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Apple Vs. Amazon: Which Stock Is The Better Buy

The shares of both companies outperformed the broader indexes over five and ten year periods, but have faltered of late.Despite relatively rich valuations, growth prospects for each stock appear strong.However, I see one of the two as having a stronger long-term growth runway.Apple Inc. and Amazon.com Inc. rank among the top five companies in the world by market cap. While the two stocks beat the market over the last five and ten years, each lags the S&P 500 in 2021. Is this an indication the

Apple Vs. Amazon: Which Stock Is The Better Buy

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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":194822925,"tweetId":"194822925","gmtCreate":1621356374867,"gmtModify":1704356385437,"author":{"id":3577344631866072,"idStr":"3577344631866072","authorId":3577344631866072,"authorIdStr":"3577344631866072","name":"chillj","avatar":"https://static.tigerbbs.com/350006e6b5f3c651484dca470de926a4","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":2,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>?????</body></html>","htmlText":"<html><head></head><body>?????</body></html>","text":"?????","highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/194822925","repostId":1189117782,"repostType":4,"repost":{"id":"1189117782","pubTimestamp":1621351182,"share":"https://www.laohu8.com/m/news/1189117782?lang=&edition=full","pubTime":"2021-05-18 23:19","market":"us","language":"en","title":"Apple Vs. Amazon: Which Stock Is The Better Buy","url":"https://stock-news.laohu8.com/highlight/detail?id=1189117782","media":"seekingalpha","summary":"The shares of both companies outperformed the broader indexes over five and ten year periods, but have faltered of late.Despite relatively rich valuations, growth prospects for each stock appear strong.However, I see one of the two as having a stronger long-term growth runway.Apple Inc. and Amazon.com Inc. rank among the top five companies in the world by market cap. While the two stocks beat the market over the last five and ten years, each lags the S&P 500 in 2021. Is this an indication the ","content":"Summary\n<ul>\n <li>The shares of both companies outperformed the broader indexes over five and ten year periods, but have faltered of late.</li>\n <li>Despite relatively rich valuations, growth prospects for each stock appear strong.</li>\n <li>However, I see one of the two as having a stronger long-term growth runway.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/8bb49d385ec6d3044db2f4474cbb2c57\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">Photo by MagioreStock/iStock Editorial via Getty Images\nApple Inc. (AAPL) and Amazon.com Inc. (AMZN) rank among the top five companies in the world by market cap. While the two stocks beat the market over the last five and ten years, each lags the S&amp;P 500 in 2021. Is this an indication the stocks lost their mojo? After all, larger companies tend to grow at a slower pace, thereby weighing on the share price.\nActually, there are a number of reasons to believe both businesses will flourish. In the case of Amazon, the COVID crisis spurred a membership increase in Prime, while the cloud continues to grow at a rapid pace, and the company’s digital ad revenues are experiencing marked growth.\nAs for Apple, a new iPhone cycle is breaking records, the move to 5G appears to serve as a growth catalyst, and the firm’s subscriber services are also a source of continued growth.\nApple’s Growth Catalysts\nApple recorded a 54% increase in revenue for the latest quarter and a 110% surge in net income. Every single product line recorded double-digit growth, with iPhone sales increasing 65% year over year, Mac sales surging 70%, and iPad sales jumping nearly 79%.\nThe question is, can growth continue?\nThe answer is an indubitable yes, and the services category is one means by which the company can move forward. In 2017, Cook set a goal of doubling services revenue by the end of 2020. Last July, it was announced the company hit that target six months ahead of schedule.\nThe latest quarterly report had services generating $16.9 billion. That marked the highest services revenue in Apple’s history, and also the fastest growth rate for services, at just under 27%, in over two years.\nAlthough products’ revenues were more than four times that of theservices, the latter category posted a gross margin of over 70%. In comparison, gross margin for products was 36.1%. Additionally, the revenue from services is less cyclical than that from products. Consequently, the services category can be expected to drive significant growth for the company.\nFurthermore, Apple now counts 660 million service subscribers, twice the number of subs recorded two and half years ago. The company is driving that growth through new offerings; for example, Apple Arcade added 30 new games, increasing the total to 180, and updated Apple Fitness+.\nIn addition to the services setting new revenue and growth rates, Mac computers also set a new revenue record.\n<blockquote>\n The last three quarters for Mac have been its best three quarters ever.\n</blockquote>\n<blockquote>\n Tim Cook,CEO\n</blockquote>\nInvestors can expect continued growth in Mac revenues in 2021. IDCforecaststhe PC market will grow 18.2% this year. That marks a 40% increase from the robust growth in personal computer sales witnessed in 2020.\nHowever, perhaps the greatest immediate growth driver lies in Apple's share of the 5G smartphone market. Research from Strategic AnalyticsestimatesApple captured over 30% of the 5G smartphone market in the first three months of 2020. IDC alsoprojectsa 35.6% CAGR for 5G smartphones through 2025.\nNow consider that since 2016, with the exception of 4Q 2020, Apple has held no more than 17.9% of the smartphone&nbsp;market&nbsp;during the beginning of a new cycle, and that its market share drops to less than 12% as each cycle slows.\nBy perusing the following chart, you can see that should Apple’s dominance in 5G continue, it will lead to the company capturing a much larger share of the overall smartphone market, a very favorable outcome for investors.\n<img src=\"https://static.tigerbbs.com/8e72212554512203a49b9cbb213dfcf8\" tg-width=\"1216\" tg-height=\"744\">\nAmazon’s Growth Drivers\nThe following chart provides a clear picture of Amazon’s growth over the trailing twelve months.\n<img src=\"https://static.tigerbbs.com/91210115ceb226aae26de479cd1d767f\" tg-width=\"1280\" tg-height=\"978\">Source:Q1 21 Earnings Presentation\nObviously, ecommerce is the foundation of Amazon’s business, and a sound argument can be made that Prime is now the cornerstone of that foundation. Since January of 2020, Prime added about 50 million new members globally and totals more than 200 million subscribers today.\nPrime drives ecommerce customer engagement and increases sales by a wide margin. For example, 74% of Prime&nbsp;subscribers&nbsp;buy a product online every few weeks, whereas those without a Prime membership only make an online purchase a few times a year.\nThe average Prime&nbsp;member&nbsp;also spends $1400 per year versus $600 spent on ecommerce by non members. Therefore, it follows that the increased number of subscribers will drive greater ecommerce revenues.\nThe company is also reinforcing its advantage in ecommerce through investments in its logistics network. Over the last four quarters, Amazon devoted $45.4 billion in&nbsp;capex, twice the sum spent in the previous twelve months. To place this in context, Walmart budgeted $14 billion for capex this year, and the $45 billion-plus capex budget exceeds the total annual&nbsp;revenues&nbsp;of all but the 72 largest US companies.\nIt is important to note that although the firm is investing in a wide array of initiatives, the largest expenditures are devoted to increasing fulfillment capacity. During the Q4 earnings call, management noted the company’s logistics network&nbsp;increased&nbsp;by fifty percent in 2020.\nAn example of the explosive growth of these assets can be found in the firm's investment in&nbsp;delivery&nbsp;stations. In 2019, Amazon had 159 delivery stations. That number ballooned to 337 at the end of 2020 and is expected to grow to 506 locations by year’s end.\nThese metrics provide insights into the degree of vertical integration Amazon will soon achieve, and the advantages that will provide for the firm’s ecommerce segment.\nA second growth driver is Amazon’s advertising business. Although revenues from advertising are not divulged, management states that the Other category consists primarily of advertising revenues.\nNet sales from Other has more than doubled, from $10.1 billion in 2018, to nearly $21.5 billion in 2020. In the last earnings call of 2020, CFO Brain Olsavsky noted growth in Other revenue of 41% in Q2, 49% in Q3, and 64% in Q4 “that is primarily advertising.”\nEcommerce channel advertising revenue will exceed $18 billion in 2021, and will equal around 80% of all spend on US ecommerce sites.\n<img src=\"https://static.tigerbbs.com/76abb398645e756728ceabc48ec4a0ae\" tg-width=\"470\" tg-height=\"290\">Source:Insider Intelligence\nAlthough advertising and subscription services are arguably underappreciated sources of Amazon’s potential, I believe the greatest source of growth will stem from AWS.\nThe chart below provides data regarding growth prospects in the cloud market.\n<img src=\"https://static.tigerbbs.com/cef232b99c6574bbdcded96ea37d17c4\" tg-width=\"650\" tg-height=\"405\">Source:MarketsAndMarkets\nMarketsAndMarkets forecasts a CAGR of 14.2% for the cloud market from 2020 through 2025.\nThe growth for cloud is not only assured, it is likely to continue for the foreseeable future. Furthermore, investors should understand the margin provided by cloud is much greater than that of most of the company’s businesses.\nThat’s reflected in the fact that in FY 2020, AWS contributed approximately $13.5 billion in sales, or just 12.4% of total revenues; but the cloud segment provided 47% of Amazon’s operating income.\nHead-To-Head Comparisons\nThe following chart provides a variety of valuation metrics. The PEG calculated at the 5 year expected rate.\n<img src=\"https://static.tigerbbs.com/025be58d4547e9473b0bd572351c31ad\" tg-width=\"576\" tg-height=\"336\">Source:Yahoo! Finance/ Chart by Author\nAside from the forward P/E, Amazon’s valuation metrics are better those of Apple.\nAdvantage: AMZN\nAAPL And AMZN Stock Price\nShares of Apple trade for $127.45. The average 12 month price target of 34 analysts is $149.15. The price target of 15 analysts that rated the stock since the last earnings report is $159.35, approximately 25% above today’s valuation.\nAmazon stock trades for $3222.90. The average 12 month price target of 47 analysts is $4,180.54. The price target of the 22 analysts that rated the stock since the last earnings report is $4,379.54, nearly 36% above the current share price.\nAdvantage: AMZN\nThe following chart provides analysts' consensus growth rates over the next two years.\n<img src=\"https://static.tigerbbs.com/3c319ec4c4ce348af44da7823769baec\" tg-width=\"576\" tg-height=\"336\">Source:Seeking Alpha Premium/ Chart by Author\nAmazon’s growth metrics outstrip Apple’s by wide margins.\nAdvantage; AMZN\nAmazon or Apple: Which Stock is the Better Investment?\nBoth companies have avenues for growth. Furthermore, each company is venturing into, or reinforcing, growth initiatives in arenas that provide robust profit margins.\nApple’s expanded services offerings and the developments in 5G bode well for the company.\nAmazon’s growth in advertising, coupled with its cloud business, provides ample opportunities for increased sales in high margin businesses.\nHowever, I view the following chart as a telling testimony of the difference in the two companies' prospects.\n<img src=\"https://static.tigerbbs.com/d0e3273ad43df2ecd76b8f356de27fd2\" tg-width=\"740\" tg-height=\"433\">Source:CNBC\nApple’s growth is more cyclical in nature than that of AMZN. While I believe the current iPhone cycle will last longer and provide greater growth than prior cycles due to 5G, I still view it as transitory, with an unavoidable decline towards the end.\nI consider Amazon’s prospects in cloud and digital advertising as having longer legs. I also note almost every metric other than forward P/E reflects greater long term growth prospects for Amazon.\nConsequently, I rate Amazon as the better of the two investments at this juncture.\nI rate Apple as a HOLD.\nI rate Amazon as a BUY.\nHowever, I am “nibbling” at the stock, as I see the share price as trading on the richer end of what I am willing to pay for in that investment.\nFor those that eschew investments in growth stocks, I point to an icon of value investors, Warren Buffett.\nIt is reasonable to assume Warren Buffett considered the growth prospects of the two companies when he made his initial investment in Apple in 2016, and Amazon in 2019. Although Buffett came late to the game, Apple is now his largest holding by a wide margin.","source":"seekingalpha","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Amazon: Which Stock Is The Better Buy</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Amazon: Which Stock Is The Better Buy\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-18 23:19 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4429588-apple-vs-amazon-stock-better-buy>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe shares of both companies outperformed the broader indexes over five and ten year periods, but have faltered of late.\nDespite relatively rich valuations, growth prospects for each stock ...\n\n<a href=\"https://seekingalpha.com/article/4429588-apple-vs-amazon-stock-better-buy\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊","AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4429588-apple-vs-amazon-stock-better-buy","is_english":true,"share_image_url":"https://static.laohu8.com/5a36db9d73b4222bc376d24ccc48c8a4","article_id":"1189117782","content_text":"Summary\n\nThe shares of both companies outperformed the broader indexes over five and ten year periods, but have faltered of late.\nDespite relatively rich valuations, growth prospects for each stock appear strong.\nHowever, I see one of the two as having a stronger long-term growth runway.\n\nPhoto by MagioreStock/iStock Editorial via Getty Images\nApple Inc. (AAPL) and Amazon.com Inc. (AMZN) rank among the top five companies in the world by market cap. While the two stocks beat the market over the last five and ten years, each lags the S&P 500 in 2021. Is this an indication the stocks lost their mojo? After all, larger companies tend to grow at a slower pace, thereby weighing on the share price.\nActually, there are a number of reasons to believe both businesses will flourish. In the case of Amazon, the COVID crisis spurred a membership increase in Prime, while the cloud continues to grow at a rapid pace, and the company’s digital ad revenues are experiencing marked growth.\nAs for Apple, a new iPhone cycle is breaking records, the move to 5G appears to serve as a growth catalyst, and the firm’s subscriber services are also a source of continued growth.\nApple’s Growth Catalysts\nApple recorded a 54% increase in revenue for the latest quarter and a 110% surge in net income. Every single product line recorded double-digit growth, with iPhone sales increasing 65% year over year, Mac sales surging 70%, and iPad sales jumping nearly 79%.\nThe question is, can growth continue?\nThe answer is an indubitable yes, and the services category is one means by which the company can move forward. In 2017, Cook set a goal of doubling services revenue by the end of 2020. Last July, it was announced the company hit that target six months ahead of schedule.\nThe latest quarterly report had services generating $16.9 billion. That marked the highest services revenue in Apple’s history, and also the fastest growth rate for services, at just under 27%, in over two years.\nAlthough products’ revenues were more than four times that of theservices, the latter category posted a gross margin of over 70%. In comparison, gross margin for products was 36.1%. Additionally, the revenue from services is less cyclical than that from products. Consequently, the services category can be expected to drive significant growth for the company.\nFurthermore, Apple now counts 660 million service subscribers, twice the number of subs recorded two and half years ago. The company is driving that growth through new offerings; for example, Apple Arcade added 30 new games, increasing the total to 180, and updated Apple Fitness+.\nIn addition to the services setting new revenue and growth rates, Mac computers also set a new revenue record.\n\n The last three quarters for Mac have been its best three quarters ever.\n\n\n Tim Cook,CEO\n\nInvestors can expect continued growth in Mac revenues in 2021. IDCforecaststhe PC market will grow 18.2% this year. That marks a 40% increase from the robust growth in personal computer sales witnessed in 2020.\nHowever, perhaps the greatest immediate growth driver lies in Apple's share of the 5G smartphone market. Research from Strategic AnalyticsestimatesApple captured over 30% of the 5G smartphone market in the first three months of 2020. IDC alsoprojectsa 35.6% CAGR for 5G smartphones through 2025.\nNow consider that since 2016, with the exception of 4Q 2020, Apple has held no more than 17.9% of the smartphone market during the beginning of a new cycle, and that its market share drops to less than 12% as each cycle slows.\nBy perusing the following chart, you can see that should Apple’s dominance in 5G continue, it will lead to the company capturing a much larger share of the overall smartphone market, a very favorable outcome for investors.\n\nAmazon’s Growth Drivers\nThe following chart provides a clear picture of Amazon’s growth over the trailing twelve months.\nSource:Q1 21 Earnings Presentation\nObviously, ecommerce is the foundation of Amazon’s business, and a sound argument can be made that Prime is now the cornerstone of that foundation. Since January of 2020, Prime added about 50 million new members globally and totals more than 200 million subscribers today.\nPrime drives ecommerce customer engagement and increases sales by a wide margin. For example, 74% of Prime subscribers buy a product online every few weeks, whereas those without a Prime membership only make an online purchase a few times a year.\nThe average Prime member also spends $1400 per year versus $600 spent on ecommerce by non members. Therefore, it follows that the increased number of subscribers will drive greater ecommerce revenues.\nThe company is also reinforcing its advantage in ecommerce through investments in its logistics network. Over the last four quarters, Amazon devoted $45.4 billion in capex, twice the sum spent in the previous twelve months. To place this in context, Walmart budgeted $14 billion for capex this year, and the $45 billion-plus capex budget exceeds the total annual revenues of all but the 72 largest US companies.\nIt is important to note that although the firm is investing in a wide array of initiatives, the largest expenditures are devoted to increasing fulfillment capacity. During the Q4 earnings call, management noted the company’s logistics network increased by fifty percent in 2020.\nAn example of the explosive growth of these assets can be found in the firm's investment in delivery stations. In 2019, Amazon had 159 delivery stations. That number ballooned to 337 at the end of 2020 and is expected to grow to 506 locations by year’s end.\nThese metrics provide insights into the degree of vertical integration Amazon will soon achieve, and the advantages that will provide for the firm’s ecommerce segment.\nA second growth driver is Amazon’s advertising business. Although revenues from advertising are not divulged, management states that the Other category consists primarily of advertising revenues.\nNet sales from Other has more than doubled, from $10.1 billion in 2018, to nearly $21.5 billion in 2020. In the last earnings call of 2020, CFO Brain Olsavsky noted growth in Other revenue of 41% in Q2, 49% in Q3, and 64% in Q4 “that is primarily advertising.”\nEcommerce channel advertising revenue will exceed $18 billion in 2021, and will equal around 80% of all spend on US ecommerce sites.\nSource:Insider Intelligence\nAlthough advertising and subscription services are arguably underappreciated sources of Amazon’s potential, I believe the greatest source of growth will stem from AWS.\nThe chart below provides data regarding growth prospects in the cloud market.\nSource:MarketsAndMarkets\nMarketsAndMarkets forecasts a CAGR of 14.2% for the cloud market from 2020 through 2025.\nThe growth for cloud is not only assured, it is likely to continue for the foreseeable future. Furthermore, investors should understand the margin provided by cloud is much greater than that of most of the company’s businesses.\nThat’s reflected in the fact that in FY 2020, AWS contributed approximately $13.5 billion in sales, or just 12.4% of total revenues; but the cloud segment provided 47% of Amazon’s operating income.\nHead-To-Head Comparisons\nThe following chart provides a variety of valuation metrics. The PEG calculated at the 5 year expected rate.\nSource:Yahoo! Finance/ Chart by Author\nAside from the forward P/E, Amazon’s valuation metrics are better those of Apple.\nAdvantage: AMZN\nAAPL And AMZN Stock Price\nShares of Apple trade for $127.45. The average 12 month price target of 34 analysts is $149.15. The price target of 15 analysts that rated the stock since the last earnings report is $159.35, approximately 25% above today’s valuation.\nAmazon stock trades for $3222.90. The average 12 month price target of 47 analysts is $4,180.54. The price target of the 22 analysts that rated the stock since the last earnings report is $4,379.54, nearly 36% above the current share price.\nAdvantage: AMZN\nThe following chart provides analysts' consensus growth rates over the next two years.\nSource:Seeking Alpha Premium/ Chart by Author\nAmazon’s growth metrics outstrip Apple’s by wide margins.\nAdvantage; AMZN\nAmazon or Apple: Which Stock is the Better Investment?\nBoth companies have avenues for growth. Furthermore, each company is venturing into, or reinforcing, growth initiatives in arenas that provide robust profit margins.\nApple’s expanded services offerings and the developments in 5G bode well for the company.\nAmazon’s growth in advertising, coupled with its cloud business, provides ample opportunities for increased sales in high margin businesses.\nHowever, I view the following chart as a telling testimony of the difference in the two companies' prospects.\nSource:CNBC\nApple’s growth is more cyclical in nature than that of AMZN. While I believe the current iPhone cycle will last longer and provide greater growth than prior cycles due to 5G, I still view it as transitory, with an unavoidable decline towards the end.\nI consider Amazon’s prospects in cloud and digital advertising as having longer legs. I also note almost every metric other than forward P/E reflects greater long term growth prospects for Amazon.\nConsequently, I rate Amazon as the better of the two investments at this juncture.\nI rate Apple as a HOLD.\nI rate Amazon as a BUY.\nHowever, I am “nibbling” at the stock, as I see the share price as trading on the richer end of what I am willing to pay for in that investment.\nFor those that eschew investments in growth stocks, I point to an icon of value investors, Warren Buffett.\nIt is reasonable to assume Warren Buffett considered the growth prospects of the two companies when he made his initial investment in Apple in 2016, and Amazon in 2019. Although Buffett came late to the game, Apple is now his largest holding by a wide margin.","news_type":1},"isVote":1,"tweetType":1,"viewCount":813,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":5,"xxTargetLangEnum":"ORIG"},"commentList":[{"id":4369667,"commentId":"4369667","gmtCreate":1621357779768,"gmtModify":1680789543509,"authorId":3577432784265836,"author":{"id":3577432784265836,"idStr":"3577432784265836","authorId":3577432784265836,"name":"feifeis","avatar":"https://static.tigerbbs.com/c9b12956f3a499568acac4b14f385d46","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":194822925,"objectIdStr":"194822925","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"?","text":"?","html":"?","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"invalid","coins":0,"score":0}],"hasMoreComment":true,"orderType":2}