IF managment can find a way to reduce the cost, especially the marketing and related cost, ZH has to potential to go to the moon. Realistically: user growth can translate into more revenue, and with moderate cost reductions over time the metrics can work in Zhihu's favour. However: Zhihu might feel a liquidity crunch as time passes. Zhihu is on a clock, but it's a very interesting company. $Zhihu(ZH)$
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