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Alibaba, JD.com Locked in Brutal Price War This Singles' Day Amid Weak Consumer Spending in China

Alibaba Group Holding's Taobao & Tmall Group is defending its dominance in China's e-commerce market by offering consumers massive rebates and discounts during this year's Singles' Day shopping season, putting a brave face on a price competition against rivals JD.com and Pinduoduo.Taobao Live is handing out 1 billion yuan worth of cash coupons from October 12 to 23, ahead of the start of the sales season later this month, according to a statement by the live-streaming platform operated by Alibaba's e-commerce unit, which is battling short-video apps Douyin, the Chinese version of TikTok, and Kuaishou.Meanwhile, JD.com will start its Singles' Day promotion at 8pm on October 23. Themed "real cheap", the event will see more than 800 million products go on sale until November 13, the company said.JD.com has also doubled down on its "true low price" strategy, launching 10 billion yuan worth of price subsidies and free shipping for a range of products priced at only 9.9 yuan, the company sa
Alibaba, JD.com Locked in Brutal Price War This Singles' Day Amid Weak Consumer Spending in China

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