Ever since the introduction of Google Search GOOGL in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided.

The majority of Google $Alphabet(GOOG)$ revenues are generated through advertising.

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Google is the most frequently used search engine worldwide. But in some countries, its' alternatives are leading or competing with it to some extent. As of the third quarter of 2022, more than 62 percent of internet users.

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