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2023-12-10

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11月特斯拉再掀热点，理想汽车用销量说话 | 车企抖音

11月，进入年度销售目标的冲刺阶段，看各大车企如何玩转抖音营销。11月，汽车企业抖音号影响力前20强的神秘面纱即刻揭晓。11月，一汽-大众ID.7 VIZZION开启预售，这也成为一汽-大众抖音账号主推的重点。特斯拉从10月的未上榜，提升至11月的榜单第15位。特斯拉11月更新48条，可谓高产。

11月特斯拉再掀热点，理想汽车用销量说话 | 车企抖音

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src=\"https://inews.gtimg.com/om_bt/OfAMvC9q7HzBrGShiEXt4GOt33Ps6kxbUh2K1qrBJZNLMAA/0\"/><p>宝马11月更新21条视频并不算多，但多数视频的点赞数、评论数和转发数都表现不俗。宝马的视频主打一个色彩鲜明、热烈奔放，少展示产品细节，多强调一种驾驶感受、出行氛围和用车格调。这氛围，太顶了——“马”上来一场City Drive吧；跟上音乐Flow，卡卡卡卡卡点；经典永不过时，时代风潮再现，感受BMW M3 E30承载的永恒驾驶浪漫。优雅的姿态无需过多修饰，玩的就是格调，宝马短视频精准拿捏目标用户。</p><img src=\"https://inews.gtimg.com/om_bt/OmzRtELo8AZTada1sE-2lyE4svt51SBwgVA2aRM5rYyVQAA/0\"/><p>一汽-大众11月更新了39条视频，可以说是勤更的典范。11月，一汽-大众ID.7 VIZZION开启预售，这也成为一汽-大众抖音账号主推的重点。作为一汽大众的首款纯电轿车，ID.7 VIZZION的确带给用户不少惊喜，沉稳不乏凌厉的高颜值，对车辆安全的极致追求，大空间对家庭出行的承载，以及<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>驾驶的全面升级，都令人眼前一亮。多条视频从多个侧面展示ID.7 VIZZION的安全、科技、健康、智能，收获了众多粉丝的点赞和关注。</p><img src=\"https://inews.gtimg.com/om_bt/OBgEum2r5gyBO99oDsEn0Hg-65S27xYxkqm1Q5j0iOBHwAA/0\"/><p>作为<a href=\"https://laohu8.com/S/DLX\">豪华</a>品牌，奥迪短视频强调的是一种生活方式。探访百年古寨感受历史与自然的完美融合，重走浙东唐诗之路领略盎然诗意，翻越阿尔卑斯山脉感悟超越自我的思维跃迁，来大东北看雪听迪迪子飚东北话，打卡老广地图感受城市烟火，和奥迪车队在赛场奔驰与快意为伍，跟上Q5L体会地道北京味儿，延续静奢格调沉浸式体验艺术之美……有奥迪相伴，生活总是有滋有味。</p><img 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src=\"https://inews.gtimg.com/om_bt/O-FwSxdw4K3YG-M0PaBkQCTXV6alu99LOfDNNG-Y05cbUAA/0\"/><p>吉利单条视频高居榜首，收获近百万点赞。气象万千的山水风光、恢弘的配乐，搭配自主品牌新车型，满满的自信溢出屏幕。吉利中国星家族星越L、星瑞L智能双擎双子星，匹配“1.5TD四缸混动专用发动机+三挡智能变频技术+X·System智能控制系统”三大智能双擎技术，节能、性能与智能兼顾，立志让燃油车跃升一代。就像评论区所说，“国产车越来越漂亮了，支持咱们自己的汽车产业!”</p><img src=\"https://inews.gtimg.com/om_bt/Ohpb5pE7cLOBEBz_lbj1v378WOvWFbZ52natLiaRfSBMQAA/0\"/><p>奔驰两条视频用律动的节奏，强化了全新长轴距E级车的细节卖点。作为E级车的全球最大市场，中国对E级车意义非凡。奔驰全新长轴距E级车由中国主导创新、全球同步开发，深刻洞察中国客户需求，集设计美学、豪华尊享、安全品质、智能科技于一身。“随音悦动”功能、360°环绕式环境氛围灯、感应式伸缩门把手、裸眼3D仪表盘等诸多细节，让人过目难忘。</p><img src=\"https://inews.gtimg.com/om_bt/OGvuSBauDMRKowtAxHE4eRi3w8hW6On19SeqrmdmLH9xMAA/0\"/><p>理想汽车11月上榜的三条视频，均收获了14万+点赞。理想汽车的抖音短视频风格务实严谨，上榜的三条视频风格相当统一，文字+画面+音乐，只要内容足够有吸引力，没有旁白的视频有时反而更震撼。历史最佳的季度交付量和财务表现，破四万辆的月销量，全球风阻系数最低的MPV，理想汽车用令人振奋的业绩以及让人耳目一新的设计，带给汽车行业和用户很多惊喜。任何时候，短视频永远内容为王。</p><img src=\"https://inews.gtimg.com/om_bt/OZVPmzyVKlq2vvx3JvEx9vxT1t6ZgZYM4XZONXqQFO5V4AA/0\"/><p>沃尔沃单条上榜视频收获20万+点赞。沃尔沃可以说是最低调的豪华品牌，没有豪奢的内饰、华丽复杂的线条设计或者夸张的外部轮廓，简约而不失精致，透露着一种北欧式的冷静。此条视频请来演员黄轩为品牌代言，作为青年一代演员中既有颜值又有演技的中流砥柱，黄轩给人不紧不慢、低调内敛又稳重谦和之感，这与沃尔沃品牌的气质相当搭配。黄轩讲述作为演员的心路历程，希望自己能成为包容一切的黑色，正如沃尔沃XC60极夜黑，沉稳、包容、让人心安。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>11月特斯拉再掀热点，理想汽车用销量说话 | 车企抖音</title>\n<style 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202312100707528245e6ca&s=b><strong>中国汽车报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>11月，进入年度销售目标的冲刺阶段，看各大车企如何玩转抖音营销。11月，汽车企业抖音号影响力前20强的神秘面纱即刻揭晓。宝马以格调“拿捏”目标用户一汽-大众力推新车ID.7VIZZION11月汽车企业抖音号影响力排行榜“大换血”，上月排名15位的宝马中国跃居榜首，新榜指数846.26；上月未上榜的一汽-大众本月飙升至榜单第二位，新榜指数833.94；上汽大众位居榜单第三，新榜指数827.29。宝马...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202312100707528245e6ca&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0056508442.USD":"贝莱德世界科技基金A2","LU0719512351.SGD":"JPMorgan Funds - US Technology A (acc) SGD","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","BK4592":"伊斯兰概念","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC","LU1914381329.SGD":"Allianz Best Styles Global Equity Cl ET Acc H2-SGD","LU2249611893.SGD":"BNP PARIBAS ENERGY 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