Amazon has done nothing innovative lately to break away from market. Failed shopping AI, saving some trees with packaging with aid of AI, and Fallout. "AI" has been carried out for years. It's nothing new. Hype driver by greedy weaponizing of mega corporations, marketing, and processing power.
Unless I am missing something, Amazon will continue to follow macroeconomy with possible push after posting earning that will likely result in mass profit taking pending messy elections.
So overall, short and intermediate high volatility. Post election long term bullish.
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