$XIAOMI-W(01810)$

24 years is the estimated value of Xiaomi. Now the su7 is gaining popularity and has become the most popular car among netizens. Lei Jun has become a top internet celebrity in the corporate world. Liu Qiangdong said that he should not compete with Lei Jun in marketing. He was completely incomparable. The top entrepreneurs ignored each other's human sophistication and business. They were clearly praising but actually derogating, saying that Xiaomi was nothing special and I could do it. This can show that the relationship between Liu Qiangdong and Lei Jun can only be very average, and they should not be able to deal with each other in terms of personality. Liu has a short temper and cannot stop cursing, while Lei Jun speaks slowly and slowly. . . Entrepreneurs who think that Xiaomi is just good at Internet marketing, but also talk to each other about Lei Jun's marketing, and think that I can do it, as well as Dong Mingzhu and Zhou Hongyi, this shows that no matter how good you are, you can only win the favor of some people. Recognition, based on the personality characteristics of the founder, can only attract similar friends or consumers.

If you want to make excess profits from investment, you must build a company that sells religious products. This is not the case for Apple, Huawei, and Moutai. Jobs's image as a top IT genius who guides innovation is so profound that it completely conceals the truth about Apple's high gross profit and iOS Apple tax. Each Huawei mobile phone has shared a lot of independent and controllable research and development expenses for patriotic and anti-American products. Moutai's position in the liquor industry is untouchable, and its gross profit margin is astonishingly high. Xiaomi does not pursue high gross profit. To build a religious brand, it must rely on a kind and reliable corporate image. There are already some signs of this. Mr. Lei's experience is comparable to that of the male protagonist of Shuangwen. He is just a few points away from going to Wuhan University in Qingbei. It is not bad at all. There is no cold 4 billion in the card but only 3.5 billion. Mr. Lei is a top Internet celebrity in the corporate world, and no one can surpass him. Jack Ma wanted to subvert the bank but failed. Liu Qiangdong went to Minnesota but failed. Ma Huateng doesn’t like to appear in public, so he can’t take the Internet celebrity route. To build a national brand The heavy responsibility falls on Lei Jun's shoulders. In the words of Internet thinking, Xiaomi mobile phones divert traffic to su7, and use the unrivaled popularity of su7 and consumers' love to divert traffic to all Xiaomi products. The emergence of su7 has enabled Xiaomi to attract mid-to-high-end customers and female customers that were previously out of reach. It is believed that the spending power of these new customers will immediately have an impact on the sales of Xiaomi mobile phones and IoT products. Su7 can be sold as much as it is produced. Regarding production capacity Our gross estimate for the whole year is RMB 100,000, with an average price of RMB 250,000. Cars can bring in RMB 25 billion in revenue. Based on the 33% growth rate reported in the first quarter for other businesses, the annual revenue in 23 is 2700*1.33=359.1 billion. Including cars, the total is 384.1 billion. Converted to HKD 426.1 billion. Calculated at one times the price-to-sales ratio, it is neither high nor low now. The success of su7 illustrates the strength of Xiaomi's automotive team. Cars, like mobile phones, require constant technological upgrades and iterations, as well as continuous investment in research and development. Whichever company can build a high-quality talent team will be able to grasp the direction of technological innovation. Huawei can't get high-end chips, so it can only use the smart selection mode to let the 4th generation do it. BYD Smart can't do it, so Xiaomi Auto's future is still optimistic, and it is not difficult to earn trillions of dollars in revenue.

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