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Tesla Cuts Marketing Team in Reversal of Musk’s Nascent Ad Push

Ongoing layoffs eliminate new ‘growth content’ team in USEV manufacturer had recently pursued traditional advertisingA Tesla Model STesla Inc. slashed a newly formed marketing team as part of companyw

Tesla Cuts Marketing Team in Reversal of Musk’s Nascent Ad Push

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Ingram was part of the reduction, one of the people said. The company still has a smaller marketing group in Europe, the person said.</p><p style=\"text-align: start;\">There were also significant layoffs in Tesla’s design studio and staff located in Hawthorne, California, said the people, who asked not to be identified discussing private information.</p><p style=\"text-align: start;\">Tesla and Musk didn’t respond to requests for comment.</p><p style=\"text-align: start;\">The cuts signal a pullback from Tesla’s nascent advertising initiative. The automaker had long eschewed television, radio, print or online ads — and had built a formidable brand largely through word-of-mouth — before Musk said last year that Tesla would “try a little advertising and see how it goes.” Ingram started building the growth team about four months ago.</p><p>Investors have increasingly called on Musk to focus more on marketing as global EV sales growth has slowed and more competitors have entered the market. Tesla’s embrace of advertising has also broadly coincided with Musk’s acquisition of Twitter, which he’s renamed X. The social-media platform has sought to stem a sharp decline in ad revenue under the new owner, driven by major brands’ unease over content moderation and Musk’s own sometimes-controversial posts.</p><p style=\"text-align: start;\">The upheaval in Tesla’s growth team underscores the broad reach of the company’s largest-ever job cuts, which Musk said last week would affect more than 10% of the global workforce. Bloomberg has reported that the figure could be closer to 20% in some divisions, potentially pushing the total number of layoffs beyond 20,000.</p><p style=\"text-align: start;\">Tesla’s shares fell 4.7% at 11:00 a.m. in New York. The stock tumbled 41% this year through April 19, the second-worst decline in the S&amp;P 500 Index.</p></body></html>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Tesla Cuts Marketing Team in Reversal of Musk’s Nascent Ad Push</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTesla Cuts Marketing Team in Reversal of Musk’s Nascent Ad Push\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-04-22 23:15 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2024-04-22/tesla-cuts-marketing-team-in-reversal-of-musk-s-nascent-ad-push><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Ongoing layoffs eliminate new ‘growth content’ team in USEV manufacturer had recently pursued traditional advertisingA Tesla Model STesla Inc. slashed a newly formed marketing team as part of ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2024-04-22/tesla-cuts-marketing-team-in-reversal-of-musk-s-nascent-ad-push\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU2602419157.SGD":"HSBC ISLAMIC GLOBAL EQUITY INDEX \"AC\" (SGD) ACC","LU0820561818.USD":"安联收益及增长平衡基金Cl AM DIS","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4555":"新能源车","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","LU0823414478.USD":"法巴经典能源转换基金","LU0943347566.SGD":"安联收益及增长平衡基金AM H2-SGD","LU2087621335.USD":"ALLSPRING GLOBAL FACTOR ENHANCED EQUITY \"A\" (USD) ACC","LU2357305700.SGD":"Allianz Global Artificial Intelligence ET H2-SGD","LU0234570918.USD":"高盛全球核心股票组合Acc Close","LU1429558221.USD":"Natixis Loomis Sayles US Growth Equity RA USD","LU1861559042.SGD":"日兴方舟颠覆性创新基金B SGD","LU0053666078.USD":"摩根大通基金-美国股票A（离岸）美元","BK4592":"伊斯兰概念","LU1435385759.SGD":"Natixis Loomis Sayles US Growth Equity RA SGD-H","LU0823411888.USD":"法巴消费创新基金 Cap","BK4527":"明星科技股","LU0082616367.USD":"摩根大通美国科技A（dist）","BK4588":"碎股","LU0056508442.USD":"贝莱德世界科技基金A2","TSLL":"Direxion Daily TSLA Bull 2X Shares","LU0719512351.SGD":"JPMorgan Funds - US Technology A (acc) SGD","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC","BK4574":"无人驾驶","LU0820561909.HKD":"ALLIANZ INCOME AND GROWTH \"AM\" (HKD) INC","LU2249611893.SGD":"BNP PARIBAS ENERGY TRANSITION \"CRH\" (SGD) ACC","LU0234572021.USD":"高盛美国核心股票组合Acc","LU1914381329.SGD":"Allianz Best Styles Global Equity Cl ET Acc H2-SGD","LU0820562030.AUD":"ALLIANZ INCOME AND GROWTH \"AMH2\" (AUDHDG) H2 INC","BK4581":"高盛持仓","LU2063271972.USD":"富兰克林创新领域基金","BK4511":"特斯拉概念","LU1551013342.USD":"Allianz Income and Growth Cl AMg2 DIS USD","IE00BWXC8680.SGD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A5\" (SGD) ACC","BK4548":"巴美列捷福持仓","LU0466842654.USD":"HSBC ISLAMIC GLOBAL EQUITY INDEX \"A\" (USD) ACC","LU0689472784.USD":"安联收益及增长基金Cl AM AT Acc","TSLA":"特斯拉","LU1852331112.SGD":"Blackrock World Technology Fund A2 SGD-H","LU2326559502.SGD":"Natixis Loomis Sayles US Growth Equity P/A SGD-H","LU1720051017.SGD":"Allianz Global Artificial Intelligence AT Acc H2-SGD","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","LU1551013425.SGD":"Allianz Income and Growth Cl AMg2 DIS H2-SGD","LU0198837287.USD":"UBS (LUX) EQUITY SICAV - USA GROWTH \"P\" (USD) ACC","LU1861215975.USD":"贝莱德新一代科技基金 A2","LU1548497426.USD":"安联环球人工智能AT Acc","LU1861220033.SGD":"Blackrock Next Generation Technology A2 SGD-H"},"source_url":"https://www.bloomberg.com/news/articles/2024-04-22/tesla-cuts-marketing-team-in-reversal-of-musk-s-nascent-ad-push","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2429920490","content_text":"Ongoing layoffs eliminate new ‘growth content’ team in USEV manufacturer had recently pursued traditional advertisingA Tesla Model STesla Inc. slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional advertising push that Chief Executive Officer Elon Musk greenlighted less than a year ago.The company’s “growth content” team in the US, a group of about 40 employees run by senior manager Alex Ingram, was eliminated in the ongoing job cuts, according to people familiar with the matter. Ingram was part of the reduction, one of the people said. The company still has a smaller marketing group in Europe, the person said.There were also significant layoffs in Tesla’s design studio and staff located in Hawthorne, California, said the people, who asked not to be identified discussing private information.Tesla and Musk didn’t respond to requests for comment.The cuts signal a pullback from Tesla’s nascent advertising initiative. The automaker had long eschewed television, radio, print or online ads — and had built a formidable brand largely through word-of-mouth — before Musk said last year that Tesla would “try a little advertising and see how it goes.” Ingram started building the growth team about four months ago.Investors have increasingly called on Musk to focus more on marketing as global EV sales growth has slowed and more competitors have entered the market. Tesla’s embrace of advertising has also broadly coincided with Musk’s acquisition of Twitter, which he’s renamed X. The social-media platform has sought to stem a sharp decline in ad revenue under the new owner, driven by major brands’ unease over content moderation and Musk’s own sometimes-controversial posts.The upheaval in Tesla’s growth team underscores the broad reach of the company’s largest-ever job cuts, which Musk said last week would affect more than 10% of the global workforce. Bloomberg has reported that the figure could be closer to 20% in some divisions, potentially pushing the total number of layoffs beyond 20,000.Tesla’s shares fell 4.7% at 11:00 a.m. in New York. The stock tumbled 41% this year through April 19, the second-worst decline in the S&P 500 Index.","news_type":1},"isVote":1,"tweetType":1,"viewCount":94,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":9,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}