To The Moon

$XIAOMI-W(01810)$ On April 25, the 2024 Beijing International Auto Show opened. Among them, Xiaomi Auto’s press conference attracted much attention. Lei Jun, chairman of Xiaomi Group, said at the press conference that as of April 24, the number of Xiaomi car orders exceeded 75,723 units, and 5,781 units had been delivered 28 days after the release. Currently, Xiaomi Motors is fully expanding its production capacity and plans to deliver more than 10,000 vehicles in June and complete the full-year delivery target of 100,000 vehicles.

Although it has been nearly a month since the new car was released, Xiaomi still has "a huge amount of traffic". As soon as the auto show opened, Xiaomi Auto's booth was completely surrounded by three floors inside and three outside. At the Xiaomi car launch conference, Lei Jun introduced the latest lock order and delivery status of Xiaomi SU7. As of April 24, Xiaomi Auto has locked orders for more than 75,723 units, and 5,781 units have been delivered 28 days after its release. Lei Jun said that according to plan, Xiaomi Motors will strive to have Xiaomi sales and service outlets covering basically all provinces (autonomous regions and municipalities) across the country by the end of the year. Currently, Xiaomi is making every effort to expand production capacity and plans to deliver more than 10,000 vehicles in June, completing the full-year delivery target of 100,000 vehicles. In addition, Xiaomi Motors plans to carry out its first OTA upgrade after its release in May, launching wireless CarPlay functions, end-to-end valet parking and other smart driving experiences; it will carry out its second OTA upgrade at the end of May, officially releasing the city navigation function, covering Beijing , Shanghai, Guangzhou and other 10 cities. This function will be enabled in major cities across the country in August. "Our smart driving function activation rate reached 79%, and we drove more than 600,000 kilometers in 28 days. Some people even drove 1,400 kilometers in one day through smart driving. The smart driving performance has been recognized by everyone." Lei Jun said. The popularity remains high, and SU7 has been evaluated by many institutions and media in the past month. Lei Jun said, "SU7 has suffered various tests, and I think as of today, SU7 has basically withstood it." Regarding the performance of SU7, Lei Jun said that Xiaomi cars currently have relatively high energy consumption, and they must learn from Tesla. , Tesla is indeed the benchmark for global technology.

But at the same time, Lei Jun also said domineeringly, "Except for Tesla, there seems to be no one better than us." At the press conference, Lei Jun specifically mentioned that SU7 has shown surprising lap-breaking capabilities. From the data point of view, among current locked-up users, female users account for 28%; Xiaomi expects that female car owners of SU7 will reach 40% to 50%; Apple users account for 51.9%; BBA users account for 29%.