Is the heyday of AMC gone?

The lifting of past measures to contain the COVID pandemic does not seem to have brought back huge crowds expected to AMC's theatre chain.

Releases of blockbuster movies have done little to help too, as rising competition from the online movies streaming service providers like $Netflix(NFLX)$ , $Amazon.com(AMZN)$ and $Walt Disney(DIS)$   have taken a toll on AMC, that has been struggling to stay competitive and remain relevant post pandemic, as the pandemic has changed forever the way many people would watch movies.

AMC will have to quickly reinvent itself to adapt to the new normal or become obsolete.

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