Instacart (NASDAQ:CART) and Uber Eats join forces to offer restaurant delivery service
In a strategic move to diversify its services and meet the evolving needs of its customers, grocery delivery giant Instacart (NASDAQ:CART) has announced a partnership with Uber Eats (NYSE:UBER) to introduce restaurant delivery.
Instacart, revealed on Tuesday that its U.S. shoppers will soon find a new "Restaurants" tab within the Instacart app.
This feature will allow users to seamlessly order meals from nearby restaurants, with delivery being facilitated by Uber Eats drivers.
As part of the partnership, Instacart Plus members, who subscribe for $99 annually or $9.99 monthly, will enjoy complimentary restaurant delivery for orders exceeding $35.
Regular Instacart members will incur standard Uber Eats delivery fees for restaurant orders.
While specific financial terms were not disclosed, Instacart disclosed that it will earn an affiliate fee with every order processed through the partnership.
With Instacart currently holding a 25% share of the U.S. grocery delivery market, according to YipitData, this collaboration with Uber Eats is expected to provide Instacart customers with added benefits in an increasingly competitive industry.
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