I'd say from a consumer standpoint the price hike is very reasonable after factoring in the years of inflationary pressures
Costco memberships are going up for the first time since 2017
It’s soon going to cost more money to get your foot in the door at Costco. But the good news is your hot dog is still $1.50 — for now at least.The retailer is raising membership fees by $5 to $65 a year in the US and Canada, Costco announced Wednesday. This marks the first time in seven years Costco is raising membership fees.Additionally, Costco’s premium “Executive Membership” is going up by $10 to $130 a year. But those members will soon be able to earn a maximum of $1,250 in rewards annually versus $1,000 currently.The company estimated that 52 million memberships will be impacted, a little over half of which are Executive members, Costco said.Costco’s hikes, which go into effect on September 1, come more than two years after key rivals Sam’s Club and Amazon raised their membership fees.On Wednesday, Costco also announced that net sales were up 7.4% for the five weeks ended on July 7 compared to last year.Shares of Costco jumped over 2% in after-hours trading following the news.
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