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vanhan
2021-01-21

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大和：蔚来商业模式具创新，予目标价100美元

1月21日讯，大和发表报告，看好蔚来汽车，重申买入评级，目标价上望100美元。该行相信蔚来未来能够凭藉其领先的NAD技术、搭建用户社区、创新的商业理念及模式（BaaS、ADaaS），进一步打入豪华汽车领域；且对蔚来未来销售及毛利看法乐观。大和认为BaaS模式降低购买门槛，得到用户青睐，且管理层对其未来的自动驾驶服务（ADaaS）实收率保持乐观，相信蔚来将与2022年首季会推出该项服务。大和强调蔚来以构建用户社区为导向，这有别于其他传统的整车厂，有助于提高用户的忠诚度，进一步树立品牌口碑，达到刺激新车销售的作用。

大和：蔚来商业模式具创新，予目标价100美元

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