The board may be looking for a fresh revamp of the Starbucks business model with the hiring of Niccol.
A transition to more food and sit down dine in restaurants may be on the cards and who better to push that through than someone who executed really well with Chipotle.
Currently Starbucks operates a model that is based on people buying an expensive drink so they can sit down for hours at a nice cafe.
This may be losing its appeal with fast consumerism and takeaways more in vogue now - especially in China - their largest market outside USA and where they are losing customers and share to Luckin, Cotti, and the bubble tea shops.
Good luck Brian. I hope you succeed!
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