At the launch of the new M7 Pro yesterday, Huawei's Yu Chengdong said that the cost of the new M7 Pro is very high, and currently selling one car will lose nearly 30,000 yuan.
This level of loss per car should be considered good among the new forces in car manufacturing. The data disclosed in Xiaomi's financial report last week showed that the loss per car was about 60,000 yuan, and the overall pricing of Xiaomi SU7 and the new M7 Pro was not much different. The problem that new forces are facing now is that they basically have to lose money for 2-3 years. One is that the cost of electric vehicles is high, and the other is that the scale has not been established. The automobile industry must expand its scale to gradually achieve a break-even point. The market competition is too fierce now. I have seen a statistic before. So far, more than 400 new energy-related companies have disappeared. So now everyone is rolling up experience, price, and technology in order to grab the market. The industry will definitely develop towards centralization and head-to-head in the future. At this time, it must be said that traditional car companies still have advantages in transforming into new energy.
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