$MEITUAN-W(03690)$
The shift in the focus of consumption is a foregone conclusion. On the one hand, the real estate industry is cold and the marriage rate is falling, and on the other hand, the tourism industry is hot and the game Black Myth is booming. Eating, drinking and having fun seem to have become the focus of people's consumption now.
The release of Meituan's Q2 financial report officially completes the biggest puzzle piece of the shift in the focus of consumption. The financial report shows that in Q2, 6.2 billion orders were delivered on time, and the in-store, hotel and tourism businesses maintained strong growth, with orders increasing by more than 60% year-on-year.
I also discovered a hidden fact. While the focus of consumption is shifting to eating, drinking and having fun, a shift in the focus of consumption is also taking place within eating, drinking and having fun, that is, using less money to meet more direct current needs.
The performance meeting mentioned that Pinhaofan is particularly prominent in takeout, and also implicitly mentioned the in-store hotel and tourism business. Consumer preferences have changed, and they are more pursuing the so-called cost-effectiveness.
It is not difficult to see from here that in the era of shifting consumption focus, industries that can meet users' more direct and immediate needs with less spending, such as electronic games, short-distance outdoor sports, and the pet industry, will most likely usher in a wave of certain growth.
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