$ulta beauty(ULTA)$ Ulta is shrinking with negativeor flattened gowth trend . The venture to Mexico is a bad move. I would rather focus on Signet that holds the biggest market share in bridle jewellry. It is much cheaper with growing trusted online branding and scale without strong competitor in United State. The small scale jewellry shop can not compete in scale, services and gurantee quality.
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