$Apple(AAPL)$ only apple can offer a suite of high-quality products tightly knit together and operating on apple's operating systems. most tech product users just want their stuff to work so they can get done what they need/want to get done.
fr the beginning, jobs' focus was high quality and ease of use to provide an unmatched user experience. he believed if apple could deliver that, the rest would take care of itself. many willingly pay a premium for apple's premium experience. non-apple oem's unable to offer what apple can are forced to compete on price. the result: apple recvs the lion's share of PC and mobile phone profit and enjoys a very wide moat.

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