Review of Starbucks Stocks
One that I keep and will not sell in haste. Disclaimer is of coz I have 'longing' this at $70+ , capital restricts me to invest more.
Some review do states that same store sales has dropped.
But for a coffee chain that provides for 13+ % market share in China they are positioning for strategic profits. Strategic profits I believe as a marketeer, brings the most in profitability as it’s not about the product alone, but the experience And better margins
A cup of coffee in Luckin is the same as from Cotti. You use the app to order and offers no differentiator. The differentiator is always the human. That's when I found McDonald's or Starbucks offers better service in China in my recent trip.
But Starbucks experience in Singapore or China are standardized and focus on what consumer wants Is Consistent quality and experience. But do admit they have to work a bit harder for consumer loyalty, if they want to keep this 'premium' dollars. For customers who are willing to pay more for their products
So I am hodling and also, with the spike in China stocks. Starbucks are actually well positioned for growth when China Inc improves. And it has been somewhat subdued, but time will tell.
It's a long term thing 🍀
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