Musk's actions to date, show he does not care about money. He stated in several interviews when questioned several times why he would not censor content on twitter that he would rather lose advertising revenue and piss off powerful people in corporate America that give up fighting for the ideals of freedom of speech. Billionaires who have the billions like him are no longer motivated by money. They are motivated by idealistic passions and pursuits like being an interplanetary species. Musk has only ever been authentic, albeit akwardly authentic. People can see that. So this article is indeed bluster.
What Elon Musk Really Wants
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