From a long-term perspective, food poisoning incidents are one-time events. McDonald's biggest challenge right now is its declining performance and same-store sales growth rate. In the most recent quarter, the same-store sales growth rate decreased by 1%. It's hard to say how effective the new $5 meal combo will be. Based on the projected EPS of $11 in 2024, the current stock price of $300 corresponds to a price-to-earnings ratio of 28, which is too expensive.
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