Take this with a grain of salt: I work for a small to medium sized company. We run ads on every social media platform. However, our return on ad spend among many other metrics is by far the best with Snap ads. So much so that we have reallocated a lot of marketing spend from other platforms to Snap because the Snap ads perform so well. That is what prompted me to buy the stock about a month ago. I cannot speak on if this is a trend across the board for companies like mine. But I think the call yesterday bolstered my anecdotal experience.
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