ELF Beauty -Fastest growing Cosmetic company/ brand and clearly taking market share from its pears such as L'Oreal & Estée Lauder.Revenue growth for last 4 years clearly show 12 , 23, 48 & 77 % Growth.

Gross margins @ 65, 64, 67 & 71 %

Adjusted EBITDA  @ (2%) , 22, 56 & 101%.

These figures are brilliant and Disclaimer, Yes I hold this fabulous money maker for the long haul.

Perhaps the stock will move below $100, , I will definitely be helping myself to more to

Improve my dollar cost averaging. The products are really affordable at $20 and less, no wonder they are taking market share & let's not forget that they will be moving into other countries going forward As most of their sales are currently in the USA.

Anyone holding this for the long term to see their portfolio grow ?

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