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2021-04-27

Apple

Will Apple's new privacy update shake up the mobile advertising market?

Apple(NASDAQ:AAPL)began rolling out iOS 14.5 on Monday, its new software update for iPhones that inc

Will Apple's new privacy update shake up the mobile advertising market?

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The <a href=\"https://laohu8.com/S/AONE\">one</a> that's grabbing headlines is Apple's new privacy change, called App Tracking Transparency, which centers around access to unique iPhone IDs. Users will be asked by each app if they are okay with being tracked across other apps and websites, a move that could bring seismic changes to the nearly $100B mobile advertising market.</li><li></li><li><b>Backdrop:</b>Apple has been positioning itself as a protector of digital privacy, hoping to draw users by marketing itself as a privacy-focused company. But many have been angered by the move, like <a href=\"https://laohu8.com/S/FB\">Facebook</a>(NASDAQ:FB)and Google (GOOG,GOOGL), whose business models greatly depend on monetizing eyeballs on every possible platform. Apple has been sparring with the companies over data-collection practices, both privately and publicly, with the latter arguing that it will undermine connectivity and small business, as well free services supported by targeted advertising. Apple may also have to justify the billions of dollars a year it receives for making Google the default search engine on Safari, which likely uses the same data-gathering techniques that it has criticized.</li><li></li><li><b>Outlook:</b>It's not clear what impacts the new changes will have, though many companies that rely on online advertising have said it will reduce the effectiveness and profitability of targeted ads. Others, like analysts at MKM Partners, expect a \"fairly fleeting and minimal fundamental impact on the ecosystem.\" As for Apple, the companyfeelsthat opt-in rates are likely to hinge on how companies make their case for tracking users (a better ad experience?), as well as the language used in the space Apple reserves for developers before showing the prompt.</li>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Will Apple's new privacy update shake up the mobile advertising market?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWill Apple's new privacy update shake up the mobile advertising market?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-27 17:57 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/3685902-will-apples-new-privacy-updates-shake-up-the-mobile-advertising-market><strong>seekingalpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Apple(NASDAQ:AAPL)began rolling out iOS 14.5 on Monday, its new software update for iPhones that includes loads of newfeatures. The one that's grabbing headlines is Apple's new privacy change, called ...</p>\n\n<a href=\"https://seekingalpha.com/news/3685902-will-apples-new-privacy-updates-shake-up-the-mobile-advertising-market\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/news/3685902-will-apples-new-privacy-updates-shake-up-the-mobile-advertising-market","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1103591956","content_text":"Apple(NASDAQ:AAPL)began rolling out iOS 14.5 on Monday, its new software update for iPhones that includes loads of newfeatures. The one that's grabbing headlines is Apple's new privacy change, called App Tracking Transparency, which centers around access to unique iPhone IDs. Users will be asked by each app if they are okay with being tracked across other apps and websites, a move that could bring seismic changes to the nearly $100B mobile advertising market.Backdrop:Apple has been positioning itself as a protector of digital privacy, hoping to draw users by marketing itself as a privacy-focused company. But many have been angered by the move, like Facebook(NASDAQ:FB)and Google (GOOG,GOOGL), whose business models greatly depend on monetizing eyeballs on every possible platform. Apple has been sparring with the companies over data-collection practices, both privately and publicly, with the latter arguing that it will undermine connectivity and small business, as well free services supported by targeted advertising. Apple may also have to justify the billions of dollars a year it receives for making Google the default search engine on Safari, which likely uses the same data-gathering techniques that it has criticized.Outlook:It's not clear what impacts the new changes will have, though many companies that rely on online advertising have said it will reduce the effectiveness and profitability of targeted ads. Others, like analysts at MKM Partners, expect a \"fairly fleeting and minimal fundamental impact on the ecosystem.\" As for Apple, the companyfeelsthat opt-in rates are likely to hinge on how companies make their case for tracking users (a better ad experience?), as well as the language used in the space Apple reserves for developers before showing the prompt.","news_type":1},"isVote":1,"tweetType":1,"viewCount":385,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":["AAPL"],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":5,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}