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The holiday season is a time for joy, gratitude, and giving. While traditional gifts like gadgets, clothing, or toys often top the list, 2024’s turbulent financial landscape has inspired many to explore meaningful and financially savvy presents. This year, why not surprise your loved ones with gifts that keep on giving—investments and financial literacy tools?

Here’s how you can spread financial cheer this Christmas:

1. Stocks: The Gift of Ownership

Stocks make an excellent gift, offering both sentimental and financial value. By gifting shares of iconic companies, you’re not just giving a present—you’re introducing your loved ones to the world of investing.

Top Stock Picks for 2024:

Disney (DIS): Perfect for families who cherish magical memories.

Apple (AAPL): A symbol of innovation and reliability.

Starbucks (SBUX): For the coffee lover who wants a stake in their favorite café.

How to Gift Stocks:

Platforms like Stockpile allow you to purchase fractional shares as gifts.

Write a personal note explaining the company’s story and its future potential.

2. ETFs: Diversification in a Gift Box

Exchange-Traded Funds (ETFs) offer diversification, making them ideal for first-time investors. Whether it’s a technology-focused ETF or one aligned with green energy, ETFs can match your loved one’s interests.

Recommended ETFs:

SPY (S&P 500 ETF): A great introduction to the broader market.

QQQ (Nasdaq-100 ETF): Perfect for tech enthusiasts.

ICLN (Clean Energy ETF): For the environmentally conscious.

3. Precious Metals: Timeless Gifts with Tangible Value

Gold and silver have always been symbols of wealth and prosperity. Gifting precious metals, whether as coins or jewelry, combines elegance with financial stability.

Ideas for Precious Metal Gifts:

Gold coins: Choose festive designs like the American Gold Eagle.

Silver jewelry: A thoughtful and versatile gift.

4. Financial Literacy Books: Knowledge is the Best Investment

Books that inspire financial literacy can empower your loved ones to take control of their financial future.

Top Picks:

The Intelligent Investor by Benjamin Graham: A classic for long-term investors.

Rich Dad Poor Dad by Robert Kiyosaki: Perfect for beginners.

Your Money or Your Life by Vicki Robin: A guide to aligning money with values.

Pair the book with a personal note about how it influenced your financial journey.

5. Savings Bonds: Stability and Growth

Savings bonds are a low-risk gift option, perfect for children or conservative investors. U.S. Treasury Series I Bonds, which adjust for inflation, can teach patience and the value of long-term savings.

How to Gift Bonds:

Visit TreasuryDirect.gov to purchase bonds in your recipient’s name.

6. Subscription Services: Convenience Meets Growth

Investment-related subscription services can make learning about markets fun and accessible.

Ideas:

Robo-Advisors: Platforms like Acorns or Stash are excellent for beginners.

Financial News: A subscription to The Wall Street Journal or Barron’s.

Stock Analysis Tools: Services like Morningstar or Seeking Alpha Premium.

7. Cryptocurrency: A Digital Twist on Tradition

For tech-savvy friends or family members, gifting cryptocurrency can be a unique way to introduce them to blockchain technology.

Popular Cryptos for Gifting:

Bitcoin (BTC): The pioneer and most recognized cryptocurrency.

Ethereum (ETH): Known for its smart contract capabilities.

How to Gift Crypto:

Use a trusted wallet like Coinbase or Ledger.

Print the wallet details on a festive card and include a brief explanation.

8. Experiences: Memories Over Material

Sometimes, the best gifts aren’t material at all. Gifting experiences creates lasting memories, which are priceless.

Ideas for Financial-Themed Experiences:

Host a family “Investing 101” workshop.

Plan a visit to a financial district or stock exchange.

Organize a “Stock Market Simulation Game” night for friends.

9. Personalized Investment Plans: A Thoughtful Gesture

For close family members, offering to help them craft a basic investment plan could be incredibly meaningful. Sit down with them to set goals, explain asset allocation, and open a beginner-friendly brokerage account together.

10. Charitable Contributions: The Spirit of Giving

Encourage financial responsibility and generosity by making a donation in someone’s name to a cause they care about. Alternatively, consider gifting a charitable investment account, like those offered by donor-advised funds (DAFs).

Why Financial Gifts Matter This Christmas

In a year marked by market fluctuations, gifting financial tools and assets can empower your loved ones to achieve long-term stability. These gifts not only foster financial literacy but also provide a foundation for wealth creation, making them more meaningful than traditional presents.

This Christmas, let’s give the gift of financial empowerment. Whether it’s stocks, ETFs, or the simple wisdom of a good book, your thoughtful choices could spark a lifetime of growth and gratitude.

What will you gift this year?

# What Christmas Gift Do You Prepare For Families and Friends?

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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