Is Xiaomi Redefining the EV Game and Driving Its Stock Even Higher?
🚗 Xiaomi stock soars over 120% in 2024! What’s driving the rally? 📈
Since August, Xiaomi’s stock has smashed through resistance levels, kicking off a strong upward trend.
But what’s fueling this incredible run? Let’s dive in!
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The Game-Changer: Xiaomi SU7
In March 2024, Xiaomi launched its high-end mid-size sedan, the SU7, priced at a competitive 215,000 RMB (~$29,500 USD). This pricing helped it grab market share from rivals like $Tesla Motors(TSLA)$ and $NIO Inc.(NIO)$.
Fast forward to July 2024, Xiaomi sold 13,120 units of the SU7, outperforming the Tesla Model 3 and NIO ET5 in the premium electric car segment priced above 200,000 RMB.
By December 28, Xiaomi celebrated the SU7’s first anniversary with a bang—over 130,000 units delivered in its debut year, a milestone achieved faster than many industry veterans.
Why Did Xiaomi Dive into EVs?
Before venturing into electric vehicles, Xiaomi was already a household name for its smartphones and smart home devices. But in 2021, geopolitical tensions raised fears of supply chain disruptions for Xiaomi’s core products.
That’s when Xiaomi made a bold pivot into EVs, leveraging its expertise in technology and hardware to compete in this new frontier. In just three years, Xiaomi:
1️⃣ Built an EV team.
2️⃣ Designed a cutting-edge car, including in-house components like motors.
3️⃣ Constructed a factory.
4️⃣ Launched the SU7 and ramped production to 20,000 units/month.
Today, demand is so high that customers face a 19-week waitlist for deliveries!
SU7 vs. Tesla Model 3
The robust charging infrastructure also levels the playing field, offsetting Tesla’s network advantage. And while Tesla’s Full Self-Driving (FSD) is unavailable in China, Xiaomi is developing its own solution to close the gap.
What’s Next for Xiaomi EVs?
Looking ahead, Xiaomi plans to launch an SUV in 2025 to directly challenge Tesla’s Model Y.
As of Q3 2024, Xiaomi’s EV division boasts a gross margin of 17.1%, rivaling Tesla’s margins. However, the company remains unprofitable in this segment as it invests heavily in growth, new products, and factory expansion.
Meanwhile, Tesla’s valuation hinges on its FSD and AI ambitions, trading at over 100x its projected 2025 earnings. But could Xiaomi’s AI and EV synergies carve out a similar narrative?
💬 With its EV and AI businesses gaining traction, will Xiaomi’s stock continue to hit new highs in 2025?
Share your thoughts below! 👇
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