Is Apple Stock A Buy Before New Product Reveal?

Key points

  • Apple (AAPL) stock has had a rocky start to 2025. But with a new product announcement coming, investors might be wondering: Is Apple stock a buy right now?

  • Apple stock has been consolidating for the past seven weeks at a buy point of 260.10, according to IBD MarketSurge charts. That buy point is also the stock's all-time high, reached on Dec. 26.

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The consumer electronics giant plans to reveal its latest product on Wednesday. Apple Chief Executive Tim Cook teased the news with a Feb. 13 post on X, saying "Get ready to meet the newest member of the family."

Analysts widely expect the Cupertino, Calif.-based company to introduce its fourth-generation iPhone SE handset. The iPhone SE is Apple's budget smartphone. Tech news reports point to a major upgrade for the device.

The iPhone SE 4 is likely to feature a revamped design with a 6.1-inch OLED display, a 48-megapixel rear camera and 12-megapixel front-facing camera, reports say. It also will use Apple's A18 chip with 8-gigabytes of random-access memory. Plus, it will be capable of running artificial intelligence applications, branded Apple Intelligence.

News reports also say that this could be the first iPhone to use an in-house chip for cellular connectivity, replacing a Qualcomm (QCOM) modem.

Recent Apple Stock News

Apple stock has been rising ahead of the product announcement. In a positive sign, it climbed above its 50-day moving average late last week.

On Jan. 30, Apple beat Wall Street's earnings target for its fiscal first quarter while matching views on sales.

Apple earned $2.40 a share, up 10% year over year, on sales of $124.3 billion, up 4%, in the quarter ended Dec. 28. Earnings per share topped the consensus estimate of $2.35 while sales were in line with views.

Apple's iPhone sales declined 0.8% to $69.14 billion in the December quarter. However, Apple said its iPhone sales rose in those markets where it had rolled out Apple Intelligence features.

Apple Intelligence is now available in the U.S., U.K., Australia, Canada, New Zealand and South Africa. The company plans to expand its availability to new markets and languages beyond English starting in April.

On Feb. 11, Apple stock rose on news that Apple had chosen to partner with e-commerce firm Alibaba (BABA) to bring AI services to its devices in China. Apple Intelligence in China will rely on Alibaba's Qwen model.

Is Apple Stock A Buy Right Now?

Apple stock has been consolidating for the past seven weeks at a buy point of 260.10, according to IBD MarketSurge charts. That buy point is also the stock's all-time high, reached on Dec. 26.

Meanwhile, IBD analysis indicates that Apple stock could offer an early entry above its Jan. 31 high of 247.19.

Apple stock ended regular-session trading on Feb. 14 at 244.60.

AAPL stock has an IBD Composite Rating of 91 out of 99, according to IBD Stock Checkup. IBD's Composite Rating combines five separate proprietary ratings of fundamental and technical performance into one easy-to-use rating. The best growth stocks have a Composite Rating of 90 or better.

Apple stock has an IBD Relative Strength Rating of 82 out of 99. The Relative Strength Rating shows how a stock's price performance stacks up against all other stocks over the last 52 weeks.

Keep an eye on the overall stock market. If the market turns south, don't try to fight the general stock market direction.

To find the best stocks to buy and watch, check out IBD's Stock Lists page. More stock ideas can be found on IBD's Leaderboard, MarketSurge and SwingTrader platforms.

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  • Looks like this new product's pricing is set to boost the sales of the 16 instead.
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