I think mixue will be more popular in Southeast Asia, maybe with the exception of Singapore and Malaysia. Many countries in Southeast Asia are with low GDP and therefore the population will be more price conscious. Affordability would be more important to the masses. This is already reflected in the number of outlets and accessibility in countries like Indonesia and Thailand. In more health conscious countries like Malaysia and Singapore where the population also are more likely to have spending power, chagee would be more popular. Personally I prefer chagee for tea but mixue has more variety and I do like its ice cream. Mixue is definitely an affordable treat whereas chargee’s price may still cause some to think twice before spending. Mixue’s strategy of reaching the masses and gaining profits through large volume of sales is a wide one as it can be a daily treat whereas chargee is harder to be a daily treat.