To The Moon

Lady Gaga is set to electrify Singapore with four exclusive "Mayhem Tour" concerts at the National Stadium on ​May 18, 19, 21, and 24, 2025, marking the ​only Asian stop of her global tour. Organized by ​KASM and Live Nation, the event is projected to draw ​over 200,000 attendees, with ​60% comprising international visitorsfrom markets like Japan, Australia, and Southeast Asia.

This mirrors the "celebrity economy effect" seen during ​Taylor Swift’s 2023 Singapore concerts, where six sold-out shows injected ​S400million in economic impact, amplified by her ​Asia-exclusive status and stronger regional fan engagement.

​Sector-Specific Projections

1. ​Hospitality & Tourism

   • Hotels like ​Resorts World Sentosa and ​Mandarin Oriental are anticipated to hit ​98% occupancy during concert dates, replicating the ​40% surge in room rates seen during Swift’s tour.

   • Singapore’s tourism board estimates ​S$1,300 average spend per international attendee on accommodation, dining, and entertainment.

2. ​Aviation & Travel

   • ​Singapore Airlines (SIA) and ​KrisFlyer are leveraging loyalty partnerships for concert ticket redemptions, mirroring the ​20% spike in premium-class bookings during Swift’s 2023 shows.

   • Airport services provider ​SATS expects ​S$4 million+ revenue from VIP baggage handling and lounge upgrades.

3. ​Retail & REITs

   • Malls under ​CapitaLand Integrated Commercial Trust (CICT) and ​Frasers Hospitality Trust are hosting pop-up stores and themed activations, targeting a ​15% sales surge akin to Swift’s era.

   • ​Orchard Road retail clusters reported ​S$10 million+ revenue from concert merchandise and limited-edition collaborations during previous mega-events.

4. ​Transport & Logistics

   • ​ComfortDelGro forecasts ​1.8 million+ additional rides across taxis and MRT services, exceeding the ​980,000 rides recorded during Swift’s concerts.

   • Late-night transport demand is expected to jump ​50%​, driven by post-concert crowds.

​Economic Impact Analysis

​Aviation Sector

1. Singapore Airlines (SIA: C6L)

• ​**$30M+ revenue boost** from KrisFlyer loyalty redemptions for concert tickets and premium flight bookings (e.g., 20% surge in flights from Japan, Australia).

• ​VIP lounge upgrades at Changi Airport to cater to high-spending international fans.

2. SATS (S58)

• ​**$4M+ ancillary income** from VIP baggage handling and lounge services for concertgoers.

​Hospitality Sector

1. Genting Singapore (G13)

• ​98% occupancy at Resorts World Sentosa, with luxury suites priced ​40% above seasonal rates (similar to Taylor Swift’s 2024 impact).

• ​**$2M+ F&B revenue** from Cyber Goddess-themed dining events and champagne brunches.

2. Mandarin Oriental (M04)

• ​**$1.5M premium bookings** from international fans, with rooms sold out 3 months in advance.

​Hospitality & Commercial REITs

1. CapitaLand Ascott Trust (HMN)

• ​8% occupancy surge in Marina Bay serviced apartments, generating ​**$15M+ rental income**.

2. CDL Hospitality Trust (J85)

• ​**$20M dynamic pricing gains** as premium rooms sell out 4 months ahead of concerts.

3. Frasers Hospitality Trust (ACV)

• ​**$7M+ retail sales spike** in Orchard Road malls from fan merchandise and pop-up stores.

4. CapitaLand Integrated Commercial Trust (CICT)

• ​**$10M+ revenue boost** at Raffles City and Suntec City malls from concert-themed retail activations.

5.Far East Hospitality Trust (Far East HTrust – Q5T):

• ​95% occupancy surge at serviced apartments near National Stadium, with short-term rentals priced ​20% above seasonal rates (e.g., S$1,200/night for 3-night stays) due to demand from international concertgoers.

​Transport Sector

1. ComfortDelGro (C52)

• ​1.8M+ additional rides during concert dates (vs. Taylor Swift’s 980K), with ​**$5.5M+ revenue surge**.

• ​50% surge in midnight bookings via CDG Zig app for post-concert commutes.

Key Insights

• ​Scalping frenzy: Tickets resold for ​**$15,000 SGD** (12x face value), reflecting unprecedented demand.

• ​Tourism ripple: 60% of attendees are overseas visitors, driving cross-sector growth.

• ​Safety focus: Authorities warn against scams, urging ticket purchases via Klook or authorized sellers.