$MIXUE GROUP(02097)$ is really a bit like the $Coca-Cola(KO)$ of China. Its peers can’t compete with it in price, order volume, or scale. The price of 6 to 10 yuan is simply invincible in low-tier cities. Even shopping with a cup of Mixue has become a normal thing. I have learned about the franchise policy.
The company is seriously watching the profitability of the store. Not everyone can open one. This kind of company that stands on the side of franchisees and relies on chain effect and extreme cost-effectiveness to conquer the world, as long as it maintains steady store openings, continuous increase in order volume, and a little price increase of products, will basically make money slowly.
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